Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates
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Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees. In this webinar, you will learn: 1. What is employee advocacy? 2. Why it’s important today for your company and employees? 3. What are the significant benefits of employee advocacy program? 4. What kind of rewards and incentives you offer for employee advocates? 5. How do you measure the success of employee advocacy program? 6. Q & A Session
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Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates
- 1. Featured Webinar Date: 13th July 2016 3:00 PM – 4:00 PM IST
- 2. Dr. Venkatesh Raman Head of Product Marketing, SOCXO OUR SPEAKER He is a competent technology marketing professional with hands-on experience in human capital management (HCM), marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. An experienced advocacy marketer and avid blogger on emerging technologies in HR and Marketing domain.
- 3. TABLE OF CONTENTS 1. What is employee advocacy? 2. Why employee advocacy a Big opportunity now? 3. Employee Advocacy path to success 4. Illustration of employee advocacy 5. Benefits 7. Gamification 8. Q&A 6. Metrics
- 5. Enabling and empowering employees to: Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Share their brand marketing messages across social channels Spread a positive word of mouth recommendation about your brand online Transform into trusted brand advocates 1 2 3 ] ] ]
- 6. WHY EMPLOYEE ADVOCACY A BIG OPPORTUNITY NOW?
- 7. The five trends shaping the future of work The world of work is changing rapidly today due to proliferation of digital technologies THE MILLENNIAL WORKFORCE New attitudes, expectations and ways of working TECHNOLOGIES Shift to the cloud Collaborative technologies Big data The internet of things GLOBALIZATION No boundaries MOBILITY Work anytime, anywhere and on any device NEW BEHAVIORS Shaped by social media and the web 1 4 2 5 3 Source: ©Jacob Morgan (thefutureorganization.com) & the FOW Community
- 8. 1% saw increased brand visibility 65% 7% Source: Hinge Research Institute and Social Media Today
- 11. Employees of socially engaged companies are.. more likely to align social media engagement to more sales leads more likely to stay at their company more likely to feel optimistic about their company’s future more likely to believe their company is more competitive 57% 20% 40% 27% Source: Altimeter & LinkedIn Relationship Economics 2014
- 12. No surprise!!! New generation of employees feels more empowered Rise of multigenerational workforceWorld of work is changing Social media is the force behind this opportunity
- 14. ENGAGED EMPLOYEES ARE YOUR SECRET DIGITAL PR WEAPON EMPLOYEES BECOME BRAND ADVOCATES
- 15. EMPLOYEE ADVOCACY PATH TO SUCCESS
- 16. CURATION APPROVAL EMPLOYEES CUSTOMERS PARTNERS Curate Share & Amplify Drive Thought Leadership Measure & Reward BRAND CONTENT
- 19. BENEFITS
- 20. Benefits advocates receive from employee advocacy Expanded professional network Keep up with industry trends Attract and develop new business Opportunities for professional partnership Develop skills in high demand More opportunities for referrals Differentiation from peers Recognized as a thought leader Access to more job opportunities Generate new revenue streams Discover new career paths 87.2 %76% 50.4 %48.6 %47.2 %45.7 %45.7 %44% 37.8 %26.4 %25.7 % Source: Hinge Research Institute and Social Media Today
- 21. Employee advocates Become a thought leader and industry expert Build your online reputation Create a digital impact Learn to share and amplify Grow your social influence
- 22. Digital organization Increase company growth and profits Build your employer branding Improve digital share of voice Reach targeted audience Build real-time engagement of customers, employees and partners
- 23. Benefits firms receive from employee advocacy Increased Visibility Increased brand recognition Increased inbound web traffic Better search engine rankings Customers become advocates Improved customer service Decreased marketing costs Higher conversion rates Shortens the sales cycle We haven’t scene any benefits yet 79.1 %65% 44.9 % 32.4 %29.7 % 20% 17.1 %12.6 %11.2 %3.5% Source: Hinge Research Institute and Social Media Today Increased content downloads 24.6 % Improved brand loyalty 33.7 %
- 24. Advocacy benefits entire organization (lob) SALES MARKETING HUMAN RESOURCES CORPORATE COMMUNICATION Boosts social selling to improve close rate Increases brand awareness and social engagement to drive more leads Increases employee engagement to boost productivity Drives thought leadership to nurture company’s branding and performance
- 25. METRICS
- 26. How do you measure the success of employee advocacy program? Leads Generate d Website Traffic Brand Reach Content Engageme nt Social Leads Thought leadership Hiring Cost Social Engagement Employee Retention Mentions Clicks Employee Engagemen t Social recruiting Search engine Rankings Impressions
- 27. GAMIFICATION
- 28. GAMIFY YOUR ADVOCACY PROGRAMS TO INCENTIVIZE SHARING AND LONG-TERM ENGAGEMENT COUPONS, PRIZES OR GIFT VOUCHERS AND LOT MORE
- 29. “Most people, when given the opportunity, will advocate for their brands, when they feel good about where they work.” Advologues In fact, many of the employee engagement initiatives you already have in place to help your employees “feel good about where they work” could provide fodder for employee advocacy. Sarah Goodall Founder of Tribal Impact Ted Rubin, Author of Return on Relationship “Content is the beating heart of any employee advocacy program Relevant, Timely and Purposeful content” “The age of social media has changed how we’ve gone about recruiting talent. We don’t own employer brand. It’s owned by the perception of an internal and external audience.” Carrie Corbin Employer Brand & Diversity Recruiting at American Airlines
- 30. Q&A
- 31. www.socxo.com Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business. advocacy@socxo.com www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO SOCXO Academy of Advocacy Marketing https://www.socxo.com/academy-of-advocacy-marketing/ Request a Demo https://www.socxo.com/request-a-demo/