Gamification enhances productivity and engagement in businesses by rewarding employees and customers for their participation, which can lead to increased morale and sales. With predictions indicating that over 70% of Global 200 organizations will have gamified applications by 2014, implementing gamification strategies can significantly improve employee engagement and customer loyalty. Practical steps to gamify include understanding stakeholder desires, setting clear goals, and providing incentives for participation.

1. GAMIFYING Your
Gamification is more than just fun and games; it also means productivity and engagement.
Discovering what employees and customers are already doing and rewarding them for engagement
helps your company make internal and external connections and influences the right behavior.
BY THE END OF 2014,
Gartner predicts that more than
70
of Forbes Global 200
organizations will have
at least one gamified
application. Here, we look at the various ways gamification helps business boost morale and sales.
HOW CAN YOU
GAMIFICATION
GETYOURCOMPANYINTHEGAME?
Gamification can increase productivity, morale,
and even tenure within your company.and your EMPLOYEES
GAMIFICATION.
CONSUMER Engaging your customers is one of the most
important things a company can do. It can be
as easy as giving consumers discounts for
spending a certain amount with your company.
GAMIFICATION
Gamification allows businesses to
succeed, both internally and externally.
So, how do you gamify your business?
SOURCES: Forbes| MakeTheirDay | Gallup | Gigya | iGamify
BUSINESS
ENGAGED EMPLOYEES:
UNFORTUNATELY,GALLUPFOUNDTHATONLY
13% of employees worldwide are engaged at work.
more
productive
43% more
revenue
23% less likely
to leave
87%
HOWDOWESOLVE
THIS PROBLEM?
GAMIFICATION.
Gamification can increase employee engagement by 60%.
Employee travels
for business
meeting.
Employer deploys a
mile-tracking game
to make the task fun.
Employee gets
rewarded.
This recognition
influences employees
to continue to do
good work.
Points are tallied
on a company-
wide leader board.
EMPLOYEE
GAMIFICATION
IN PRACTICE
Employee-focused gamification can be as
simple as rewarding employees for things
they already do, like travel for work.
Customer sees
a desirable
product online.
Only Store A offers
rewards.
Customer collects
points from Store A.
Store A rewards
loyal customer.
Customer returns
to Store A to reap
more rewards.
GAMIFICATION
Customer engagement, retention,
and loyalty are paramount to a
successful business.
FOR YOUR
CUSTOMERS
Currently, most consumers don’t actively
engage with brands.
of customers
are inactive
in loyalty
programs.
don’t use
online
communities.
54% 69%
HOW
do you get these
disengaged consumers
involved in your brand?
According to Gigya, adding gamification to your site boosts engagement by almost 1/3.
Commenting Content
Discovery
Social Sharing Onsite Time Social SalesShop Clicks
IN FACT, WITH GAMIFICATION…
GAMIFICATION IN PRACTICE
AND YOUR
BUSINESS
1. 2. 3. 4.Understand
what your
employees and
customers want.
Understand
your product.
Offer employees
a reason to engage
and customers
a reason to return.
Provide a clear
goal to pursue.
5.GIVE
BACK.
1 1Mile Point
1 841
#1=
2 1 03
13% 22%
STORE A
68% 140% 600% 2,000%
Deal
%
13%