Word of mouth marketing significantly influences purchasing decisions, with 74% of consumers identifying it as key. Advocacy marketing leverages trusted recommendations, as 94% of consumers trust suggestions from friends and family over other advertising forms. Additionally, 31% of consumers are willing to recommend brands, reducing customer acquisition costs and fostering repeat business through established customer relationships.

2. WORD OF MOUTH MARKETING IS THE PRIMARY
INFLUENCER OF PURCHASING DECISIONS
74% of consumers identify word of mouth as a key influencer in
the purchasing decision.
(Source: Ogilvy/ Google/ TNS)
01
Get your advocates to spread the word about your brand and reach that
74% through Advocacy marketing!
www.socxo.com

3. ADVOCATES ARE TRUSTED
MORE THAN YOU02
94% of consumer’s worldwide trust recommendations from
friends, family and more than any other form of advertising.
(Source: WOMMAPEDIA)
Advocacy marketing gets your message to the 94% through the
people they trust!
www.socxo.com

4. REFERRED CUSTOMERS REDUCE CUSTOMER
ACQUISITION COSTS03
31% of consumers are willing to recommend providers and
brands to others thus reducing acquisition costs.
(Source: Accenture)
Advocacy Marketing empowers that 31% to recommend your
brand.
www.socxo.com

5. ADVOCATES GIVE YOU
REPEAT BUSINESS04
57% of US small business owners say established relationships
with customer base is the primary driver of repeat business
(Source: Braun Research)
Advocacy Marketing helps you establish that relationship with your
customers!
www.socxo.com

6. CONTACT US
www.socxo.com
Get in touch with SOCXO team to learn how you can achieve the real
benefits of running an advocacy marketing program for your business.
advocacy@socxo.com
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO www.pinterest.com/SOCXOAdvocacy www.slideshare.net/SoCXO