SlideShare a Scribd company logo
“Gamification is the usage of game-thinking and game
mechanics in non-game scenarios such as business
environment and processes, specifically in
recruitment, training and development, and
motivation; in order to engage users and solve
problems
3
How Gamification Works ?
It utilizes the competitive streak we all have within us
and as we play a game, we become more absorbed
and engaged, we feel a greater sense of achievement
and are more willing to go the extra mile in either
making more efforts to choose the right people, or
completing more training programs, or even helping
employees to stay motivated
Hospitality Hospitality uses
gamification to ensure
brand loyalty through
customer engagement by
creating a successful
guest experience via
gamification applications.
Using it through digital
tools and social media
requires a new and
innovative approach
4
My Marriott Hotel : Hospitality
▸ Developed by Marriott International to recruit
newbies
▸ virtually simulates the whole experience to run a
hotel business
▸ points awarded according to good customer service
▸ lose points for every poor customer satisfaction.
5
6
Professional
Services
Gamification in
professional services
helps in enhancing
project management
skills, accelerate
learning and
development and
increases customer
experience for the
employees.
Deloitte : Professional Services
7
New employees form teams with other starters
learn about privacy, compliance, ethics and
procedures online
Pre-set questions for the teams that everyone has
to answer
answers and possibilities are discussed in the
team with the goal to come up with one answer
creates a strong sense of belonging from the first
day a new employee starts
8
Networking The rise of gamification in
marketing has been made
possible in part due to the
increased use of social
media and interactive
content by brands. By
combining game
mechanics with social
media, companies have
created some of the most
effective marketing
campaigns
9
▸ Started using gamification in
their social media training to
build skillset for employees
▸ works with three levels of
certification
▸ fun factor increased by
introducing team challenges
▸ players earn badges for
completing different challenges
Cisco Systems : Networking
Cisco Systems : Networking
Sales learned to
use LinkedIn to
reach their
customers
Marketing
associates
learned to use
Twitter to
service their
customers
HR-employees
learned to use
LinkedIn to
search for
candidates
10
11
Automotive Gamification in the
automotive industry is an
upward trend. Many
automotive companies are
increasingly taking
advantage of the principles
of gamification and digital
engagement to motivate
employees and customers
alike.
Audi: Automotive
12
In Audi Virtual Training, service and dealership employees
practice optimal behavior in customer contact
Employees are confronted in the virtual dealership by demanding
customers, surprising reactions and complex situations
Audi emphasizes curiosity and individual responsibility of the
employees .“Learning must be fun”
13
Audi: Automotive
In the computer game the employee freely moves his avatar
through the 3D world. He encounters many different
photorealistic figures.
Aim is to further improve employee’s own communication while
also daring to try out completely new paths.
Employee can track the success or failure of each action
immediately after completing it by using a barometer that reflects
the mood of the customer
14
IT Services Gamification in IT used
for knowing the
employees behavior to
find out the measured
to improve it and to
make them aware
about the company’s
policies and core
values and how the
company works.
15
Tech Mahindra: IT Services
▸ launched a facial recognition attendance system to
enhance employee experience at different touch
points
▸ captures eight types of emotions—surprise,
happiness, anger, contempt, disgust, fear, neutrality
and sadness
▸ ‘Rise with Dice’—a gamification technique to
educate employees about the Company’s cultural
tenets and core values through the game of snakes
and ladders.
16
THANKS!

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Gamification : New HR Techniques for Training

  • 1.
  • 2. “Gamification is the usage of game-thinking and game mechanics in non-game scenarios such as business environment and processes, specifically in recruitment, training and development, and motivation; in order to engage users and solve problems
  • 3. 3 How Gamification Works ? It utilizes the competitive streak we all have within us and as we play a game, we become more absorbed and engaged, we feel a greater sense of achievement and are more willing to go the extra mile in either making more efforts to choose the right people, or completing more training programs, or even helping employees to stay motivated
  • 4. Hospitality Hospitality uses gamification to ensure brand loyalty through customer engagement by creating a successful guest experience via gamification applications. Using it through digital tools and social media requires a new and innovative approach 4
  • 5. My Marriott Hotel : Hospitality ▸ Developed by Marriott International to recruit newbies ▸ virtually simulates the whole experience to run a hotel business ▸ points awarded according to good customer service ▸ lose points for every poor customer satisfaction. 5
  • 6. 6 Professional Services Gamification in professional services helps in enhancing project management skills, accelerate learning and development and increases customer experience for the employees.
  • 7. Deloitte : Professional Services 7 New employees form teams with other starters learn about privacy, compliance, ethics and procedures online Pre-set questions for the teams that everyone has to answer answers and possibilities are discussed in the team with the goal to come up with one answer creates a strong sense of belonging from the first day a new employee starts
  • 8. 8 Networking The rise of gamification in marketing has been made possible in part due to the increased use of social media and interactive content by brands. By combining game mechanics with social media, companies have created some of the most effective marketing campaigns
  • 9. 9 ▸ Started using gamification in their social media training to build skillset for employees ▸ works with three levels of certification ▸ fun factor increased by introducing team challenges ▸ players earn badges for completing different challenges Cisco Systems : Networking
  • 10. Cisco Systems : Networking Sales learned to use LinkedIn to reach their customers Marketing associates learned to use Twitter to service their customers HR-employees learned to use LinkedIn to search for candidates 10
  • 11. 11 Automotive Gamification in the automotive industry is an upward trend. Many automotive companies are increasingly taking advantage of the principles of gamification and digital engagement to motivate employees and customers alike.
  • 12. Audi: Automotive 12 In Audi Virtual Training, service and dealership employees practice optimal behavior in customer contact Employees are confronted in the virtual dealership by demanding customers, surprising reactions and complex situations Audi emphasizes curiosity and individual responsibility of the employees .“Learning must be fun”
  • 13. 13 Audi: Automotive In the computer game the employee freely moves his avatar through the 3D world. He encounters many different photorealistic figures. Aim is to further improve employee’s own communication while also daring to try out completely new paths. Employee can track the success or failure of each action immediately after completing it by using a barometer that reflects the mood of the customer
  • 14. 14 IT Services Gamification in IT used for knowing the employees behavior to find out the measured to improve it and to make them aware about the company’s policies and core values and how the company works.
  • 15. 15 Tech Mahindra: IT Services ▸ launched a facial recognition attendance system to enhance employee experience at different touch points ▸ captures eight types of emotions—surprise, happiness, anger, contempt, disgust, fear, neutrality and sadness ▸ ‘Rise with Dice’—a gamification technique to educate employees about the Company’s cultural tenets and core values through the game of snakes and ladders.