Here's how you can take your business networking to the next level with social media, including LinkedIn and much more!

1. Going Social:
Connecting Social Marketing
to Business Networking

2. 3 Things About Me:
• @jeremarketer
• http://goingsoci.al
• Firebrand Group

3. Who am I?

5. True or False?
• LinkedIn doubled in size from 50 to 100 million members
between March ‘11 and January ‘13.
• The average Facebook user has 130 friends.
• While Facebook has about 1 billion users, only 500
million or so are active each month.
• A survey of 600 small business owners across the United
States indicates that 90% are actively engaged in social
networking sites
• Despite its resources, Google+ has only achieved roughly
25% penetration among the top 100 global companies.
• 24% of marketers have generated leads using Twitter.

6. “Social media is OK, I guess…
but it’s not relevant to my job
function, like, at all.”
- someone who’s probably not making
valuable business connections

7. For most job functions and
industries, LinkedIn is a
DYNAMITE social platform.

9. InMail has the potential to be the highest
ROI tool in your social marketing arsenal.

10. Knowing who’s interested in you =
time-efficient networking.

11. Are people seeing
you the way you
want to be seen?

12. A picture is worth a thousand
words…and a recommendation paints a
picture.

13. • Use outreach to build your Skills & Expertise recognition
• Useful tool to start thinking about your personal brand

14. SlideShare
• Get found through SEO
• Branding
• Lead capture
• Meeting setup
• Build strong relationships
• Analytics

15. • Attend or track any event
• Find contacts’ events
• Get recommendations
based on connections
and experience
• Get slides, write-ups,
photos, video

16. Banjo
• Connect all your networks
together
• Find potential leads
• See how you’re connected
to them
• Create serendipitous
encounters

17. Facebook Groups
• Manage a “private”
space
• Control sharing
• Control who even
knows you exist
• Post to multiple groups
at once
• Ask questions
• Share files

18. • Build a community
• Clean and intuitive
• 100% real-time

19. • Schedule social content to • Add team members
build a following • Easy access to analytics
• Manage multiple social
accounts from one interface

20. • Determine buzz levels
• Find brand promoters
• Address brand detractors

21. • Leading
enterprise
social network
• Embed Yammer
feeds
• Groups
• Expertise
• Leaderboards
• Events
• Org Chart
• Feeds

22. In Closing…
How can you take these examples
and better embed social media into
your business networking efforts?

23. THANK YOU