This document discusses using social media for business purposes. It lists popular social media platforms and provides examples of how different platforms can be used for engagement, networking, recruiting, and building communities. It emphasizes the importance of having goals and measuring results when designing a social media strategy. Key performance indicators mentioned include financial metrics, customer satisfaction, brand awareness, and innovation. Monitoring tools are also listed that can help track conversations and measure the impact of social media efforts.

1. Joseph Martinelli, Ed.D.

2.  Twitter
 WordPress
 FaceBook
 Youtube
 Pinterest
 Linkedin
 Slideshare

3.  a mashup is a Web page or
application that uses and combines
data, presentation or functionality
from two or more sources to create
new services.
 active role in the evolution of
social software and Web 2.0
 Salad Bar vs Melting Pot

4.  Business
◦ focus data into a single presentation and allow for
collaborative action
 Consumer
◦ combines data from multiple public sources in the
browser and organizes it through a simple browser user
interface
 Data
◦ similar types of media and information from multiple
sources to form a single representation…results in a new
and unique Web Service.

5. •Leadership, •Headlines,
thoughts, depth, ENGAGEMENT, sales,
reflection, issue solving, insight
ENGAGEMENT,
linking, posts
Blog Twitter
LinkedIn Facebook
•Social, Recruiting,
• Engagement,
Community building
networking and and linking, blog,
recruiting video, building
friendships

6. Twitter
LinkedIn FaceBook
Viral
Flickr Marketing YouTube
WordPress
SlideShare
Blog

7.  Goals and Focus
◦ Financial – Revenue, Expenses, Leads
 Customers or End Users
◦ Satisfaction, Support, Community Building
 Brand
◦ Awareness, Thought Leadership,
Innovation
 Design a Program Specific
to Your Goals

8.  Industry Trends
 Key words and search terms
 Influencers to follow
 Competitors

9. Tool Purpose & Strategy Priority (1-5)
Key Focus on 1 & 2
Monitoring Tool
WordPress Blog
Twitter
Community
Facebook
LinkedIn
Youtube
SlideShare

10. Goals Social Media Application Tools to Measure
Better insight & Conversation Monitoring Tool
information Shared monitoring and Social Mention
feedback
Awareness # of people reached Site Visitors
Twitter Followers
Blog Comments
Quicker Sales # of interactions Leads, Deals, Revenue
Customer Support and # issues addressed CRM Tools such as
Satisfaction and solutions found Salesforce
Twitter
Continuous Innovation # of ideas Monthly Assessment
implemented

11. Goals Social Media Application Tools to Measure

12.  Monitoring Tool
◦ Listening & Measurement
 Google Alerts
 Addict-o-Matic
 Trendistic
 SocialMention
 BlogPulse
 BoardReader

13.  Google Alerts  CRM
http://www.google.com/alerts ◦ Customer Relationship Management
 Addict-o-Matic  ROI
◦ http://addictomatic.com/
◦ Return on Investment
 Trendistic  Monitoring Tool
◦ http://trendistic.com/
◦ Measures how much buzz
 SocialMention you are getting on the
◦ http://ww.socialmention.com/
internet
 BlogPulse
◦ http://www.blogpulse.com/
 BoardReader
◦ http://boardreader.com/
Resources