My presentation from the 2015 LJ Hooker Summit

1. 3 Ways To Make Your Real Estate
Business Faster, Smarter & More
Profitable

2. So why Facebook?
@joshjcobb

3. Did you know...
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4. The average organic reach for
brand Pages on Facebook is 6%.
Locowise – February 2015
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6. Facebook doesn’t care about
you.
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7. You have to pay to play.
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8. 62% of real estate professionals
ARE NOT paying for advertising on
Facebook.
Real Estate Industry Social Media Report 2015 – stepps.com.au
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9. Very few people are doing it
and even less are doing it
properly.
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10. So this is your chance.
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11. Here are 5 steps to generating
leads (and profit!) from
Facebook advertising.
@joshjcobb

12. Pay attention because
you could win!
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13. Step 1: Create an offer so good
that people would (theoretically)
pay for it
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14. @joshjcobb

15. Step 2: Build a landing page
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16. @joshjcobb

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19. Step 3: Create your audiences
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20. The top 3 performers are:
1. Website Visitors
2. Email & Phone Database
3. Local Suburb (interest targeting)
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25. @joshjcobb

26. If you try to target everyone,
you will target no-one.
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27. Step 4: Build your Ads
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33. So what’s possible?
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34. @joshjcobb
+12 listing presentations

35. Step 5: Review, refine, refresh
and repeat.
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36. • Topics
• Headline
• Copy
• Call-to-action
• Ad spend
• Targeting
@joshjcobb

37. oneclickaway.com.au

38. So who’s been listening?

39. What are the top 3 performing
audiences for Facebook Ads?
Visit stepps.com.au/ljhooker2015

40. Questions?
@joshjcobb

41. Thank you.
stepps.com.au
@joshjcobb