Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.

1. WHAT ‘NOT TO DO’ IN
DIGITAL MARKETING
CREATED BY,
P. MOTHI VENKATESH,
SEO ANALYST,
TICKETGOOSE.COM

2. 1. DON’T… SPAM COMMENT
Sometimes spamming helps improve your Search
Ranking, I accept it. But not all the time, not for a
long term goal, not for a reputed business. It may
work for a particular period of time but later on
you may have to remove all spam links you piled
up. Sometimes you can remove them, while at
other times you may not be able to do so. This
will ruin your website in next Google Algorithm
update. So, stop doing it.

3. DO… GUEST BLOGGING, GENUINE
COMMENTS
The whole Google SERPS has changed after the
silent release of Hummingbird Algorithm. After it
took effect, the following should be taken care of:
1. Guest Blogging in target niche (with high PR).
2. Genuine Commenting, which should be more
useful to readers and relevant to the topic.

4. 2. DON’T… STUFF IN KEYWORDS
Say your target keyword is “KPN Travels”; in this case, don’t stuff
the same target keyword in your on-page content. You can have
your keyword density up to 3-4%.
Also, while during the process of link building via commenting on
other niche websites, don’t stuff in your keyword more than once
into it.

5. DO… USE LSI (LATENT SEMANTIC INDEXING)
KEYWORDS
Yeah! I mentioned Semantic Keyword Stuffing. Semantic means
“Meaningful”. Keeping this in view, create a list of semantically
relevant keywords for your keyword in focus and try to stuff your
content with those semantic keywords. In this case, you can
leverage the keyword density up to 7-8%.

6. 3. DON’T… SPEND MORE TIME ON ALL SOCIAL
MEDIA PLATFORMS
Another big mistake is doing everything manually. Avoid
spending all your time on business Social Media profiles. Choose
a good 3rd party Social Media Management tool like Hootsuite,
SproutSocial etc. to engage with your social profiles and active
followers. Also, you can evaluate this accurately from the user
activity and engagement timings.

7. DO… FIND THE RIGHT SOCIAL MEDIA FOR
YOUR BUSINESS
First, find the right Social Media
platform for your business. If it’s
B2B type, you can go for Twitter
and LinkedIn, and if it’s B2C you
can go for Facebook, Google+, etc.
It all depends on the business you
are engaged in.

8. 4. DON’T… BROADCAST THE SAME MESSAGE
ACROSS ALL SOCIAL MEDIA CHANNELS
If your business is contributing to all major social media profiles
like Facebook Page, Google+, Twitter, LinkedIn etc., you should
not post the same description of the product which you want to
market. This is because your customers may also be active on
multiple social media accounts.

9. DO… MIX UP THE SAME MESSAGE A ‘LITTLE’
Even if you want to promote the same product across all your
social media accounts, it is a good idea for you to mix it up a little.
This will make it less uniform and predictable. This is because a
certain section of your audience might follow you on multiple
sites.

10. 5. DON’T… GO FOR QUANTITY
You should not always expect a large audience towards your
product all of a sudden. It will push you down. Be sober and
patient, and go working on your project with a proper action plan.

11. DO… BUILD QUALITY AUDIENCE.
Yeah! We need only quality. It’s better to have a smaller audience,
and turn them into active followers of your product. This will
transform them from the regular reader to the money-spending
customer.

12. “NO TRY NOT!
DO OR DON’T,
THERE IS NO TRY.”
THANK YOU