128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques.
This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
How to Optimize the Most Important Pages In Your Marketing FunnelDigital Marketer
Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
Check out Joanna Wiebe's 32-slide presentation for Microconf 2013, called Copywriting That Converts: How to Sell Without Selling Your Soul. Targeted at startups who want to sell more and see the value of conversion rate optimization.
What did the participants think? Follow their thoughts in these tweets: https://twitter.com/search?q=%23microconf&src=hash
In January 2013, a relatively unknown company, called LeadPages, came onto the scene. This lead generation platform began as most start-ups do -- with zero customers.
However, a lot can happen in a year. Within the next 365 days, LeadPages grew their customer-base from zero to 15,000 customers.
Join Tim Paige as he shares the insights on how he and the team at LeadPages grew the company with incredible speed and shows you how you can do the same.
In this webinar we will show you:
- 3 Insights On How LeadPages Did It
- 3 Steps On How You Can Too
- 5 New List Building Secrets Gleaned From Processing Over 3 Million Opt-Ins Per Month To Help You Get There Faster
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques.
This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
3 Ways to Keep Your Business from Dying | Affinity Agency LennyRichardson1
When it comes to Digital Marketing, there are 3 specific techniques that all businesses should be using to stay alive. Read this free eBook to find out the 3 techniques.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Designing with Purpose – How to Differentiate Through Authenticity and TrustJosh Levine
Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference
In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Blog.antavo.com grand prize-guide_how_to_get_prospects_to_your_email_list_fro...Timi Garai
Running sweepstakes and contests is a classic method of getting more people to your newsletter list. The real challenge though is to turn the subscribers to paying customers! And this is where most marketing professionals fail.
You had a bunch of people entering your contest, you might have emailed them with custom offers and so on, but things went wrong before they get to your email list…
The problem is, that the contest attracted the wrong people. Entrants have never been interested in the product or service, they just wanted to win the grand prize offered in the contest.
7 secrets to replacing your income in less than 90 days Lumka Stuurman
I want to see more talented people sharing people sharing their
ideas in the world. But that won’t be possible until they’re able
to create lasting, successful careers for themselves.
What does it take to create the career you want?
It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a side hustle.
When you're starting any new venture, business, or direction, you must embrace and leverage every experience, every bit of expertise, every lesson, and every part of the journey that brought you to where you are right now.
By creating an online program. Right now, you are standing on the edge of an amazing opportunity, and I'm here to help you maximize it , for more info on how I can help you create a successful online program that you can monetize, go to:
https://www.ladieswithhighheelshighgoals.com/monetizeu
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. We interviewed 180+ growth hackers
including Sean Ellis, Brian Balfour, Josh Elman
and Gagan Biyani.
VIDEO EDITOR AT GROWTH HACKER TV
Helping and advising 200+ startups about
growth and hustling. Trained 150+ growth
hackers at our growth school. Watch our video
on YouTube at StartupFood.
GROWTH HACKER AT THEFAMILY
I write an essay every month to help
companies grow faster. I talk especially about
growth hacking, business intelligence,
behavioral and cognitive psychology.
BLOGGER AT HACKISITION
JULIEN LE COUPANEC
« Growth hacking is fundamentally like playing with
Legos. It is about having an up-to-date vision of
all the cubes to imagine growth experiments. »
3. THE PROCESS WE WILL FOLLOW
While a growth hacker is still a marketer on many aspects, the main difference is that he has to think about growth in a
holistic fashion. Focusing merely on acquisition and activation is just one part of the job. We also have to be creative
regarding retention, referral and other details that can push revenue to the top. We’ll take care about the quality of our
service and make use of many growth hacks to lead our customers to experience the core value of what we do.
4. #1. SPOT AND TRIGGER
OPPORTUNITIES
Let’s say that we are located in a renowned Parisian
street but no one knows us yet. We just opened and so,
are very early-stage. Our first focus is to identify all
the things that might create awareness about our
incredible shop so that people pass the doorstep.
HIGHLY TARGETED FACEBOOK ADS
RUN HIGHLY TARGETED ADS ON FACEBOOK FOR PEOPLE WHO LIVE IN THE LOCATION.
USE EMOTIONAL ANCHORS
BUY A GIANT CHEWBACCA, MAKE HIM A GOATEE AND PUT HIM IN FRONT OF THE STORE.
SOCIAL CIRCLE AWARENESS
MAKE SURE EVERYONE KNOWS WHAT I DO, THE ADDRESS OF THE PLACE AND ITS NAME.
80 %
60 %
75 %
SUCK PAYING CUSTOMERS OF DATING WEBSITES
BY EXPORTING THEIR EMAIL ADDRESS WITH YAHOO. CUSTOM AUDIENCE OR COLD EMAIL.
70 %
ADWORDS CAMPAIGNS GOOGLE MAP
TRACK THESE CUSTOMERS BY ASKING THEM HOW THEY FOUND US.
90 %
5. #2. DESIGN THE MOST OUTSTANDING FIRST EXPERIENCE.
If we want to retain them, making a compromise on the first experience is not an option. I even remember an
entrepreneur arguing to me once: « you better focus 80% of your efforts on the first user experience as
everyone must go through it ». Good news, that’s exactly what we are going to do. Here are the main variables
we will have to continually optimize to reduce the “friction”. Ultra customer care leads to retention and referral.
But be careful, since a company’s culture and the customer service it delivers are closely tied together, great
customer service and the resulting happy customers are only possible if you treat your employees well.
6. ULTRA CUSTOMER CARE
LEADS TO RETENTION
AND REFERRAL.
If there is one thing I have learned, most people are
impatient and don’t like to wait. If we want our
customers to be happy from the first to the last second,
we will have to deal with this embarrassing situation
and avoid as much as possible to be late.
DUET MULTITOUCH COFFEE TABLES
DEAL WITH CUSTOMER WAITING TIME AND IMPROVE WORD OF MOUTH.
INCREASE PROXIMITY WITH STORIES
FIND HIS AREAS OF INTEREST AND FOCUS THE CONVERSATION AROUND THEM.
PINTEREST, DRIBBBLE AND GRAPHICRIVER
THINK ABOUT THE STOREFRONT OF ANY SHOP AS A LANDING PAGE.
80 %
90 %
85 %
KNOW CUSTOMER’S NAME
THIS IS ONE OF THE MOST UNDERESTIMATED THINGS AMONG BARBERS.
80 %
10% DISCOUNT ON THE FIRST VISIT + PRODUCT SAMPLES
THAT’S A CLASSIC AND I HAVE SEEN PLENTY OF PEOPLE USE THAT TRICK.
70 %
7. #3. CREATING A HABIT
AND ACCELERATING
REFERRALS.
Deliver great customer service and let your loyal
customers do your marketing for you. At the end of
the day, stuff sells because people like it and
recommend it to other people. Nonetheless, let’s
accelerate this natural behavior.
8. MOST LOYALTY CARDS
ARE STUPID AND HERE
IS WHY:
• First, many are made with paper which can make
you lose or forget about them. That’s why I
would automatically create a virtual loyalty
card and make it easy to access through their
name with a special url like « mybusiness.com/
julien ».
• From a customer perspective, they also tend to
promise you no reward until you reach your 10th
purchase. That’s like promising a 5 years old
he will have a Ferrari when he will hit 31. I
prefer to believe in fragmented rewards: on the
second visit I would offer a discount or an
incentive attractive enough so that they
remember to come, on the fifth visit another
one and then, on the 10th visit, a free cut.
9. FOCUSING AND
GROWING FROM
INSTAGRAM.
Trying to be the best on Facebook, Twitter, Linkedin,
Instagram and Pinterest is the best strategy to be
mediocre on each one. In our case, we will only try to
grow on Instagram as there is a great engagement
regarding fashion pictures. We will take pictures of
our most good looking beards to bring legitimacy, to
show that our work is an art, to come back in our
followers’ minds but especially to increase the
connection with the models while growing from
their own social circle as we will tag them.
SMIIRL INSTAGRAM
« The best way to get someone to share your
product is not to beg him but to make him become
a creator. Because it becomes a part of him. »
10. NOTICE A RECURRING
PATTERN AND GROW
FROM TWILIO.
Interacting with our customers by SMS may also be a
promising experiment to increase retention. I’m sure
there is probably some efficient tactics to imagine
using Twilio. Personally, I go every 7 days, but it
should be easy to notice a recurring pattern for
each customer. If we see that someone is passing
the doorstep every 15 days, it could be smart to
send him a text message and come back in his
mind with an incentive if he haven’t visited us let’s
say, for 20 days.
11. TO INCREASE
REFERRALS WE WILL
ASK FOR IT.
• If we have a good feeling with a customer, we will
ask him to talk about our shop to his friends
just after he leaves.
• Ask your satisfied customers to leave you a
review at Yelp (or whatever platform is the most
relevant for you), and give them a coupon with e.g.
20% discount for their next visit in return.
• He can be given a 10% discount voucher if he
tweets about the experience or reviews the shop
on Facebook.
REVIEWS ARE PRECIOUS
« This also means to engage with negative reviews
by displaying the human side of your company:
when you spot a negative review online, fix it. »
12. #4. EXPERIMENTING
WITH PRICING AND
INCREASING REVENUE.
keep in mind the adage: « a confused mind does
not buy ». Pricing for a barbershop should be easy and
smart. We will use a simple system and round the
prices to avoid to deal with changes. If we have a great
retention, we will also increase our prices a few bucks.
With this model, if it happens that our retention is very
high, we will open another barbershop and run
another Facebook ad on a small sample of
prospects offering this time the first beard for free.
That would be a way to accelerate growth as it
becomes difficult to find a more attractive incentive.