This 5-step Facebook marketing strategy document provides guidelines for businesses to effectively utilize Facebook. It recommends: 1) Creating goals to address your biggest marketing needs. 2) Studying Facebook demographics like socioeconomic factors to understand your target audience. 3) Choosing and scheduling quality, engaging content for your business page in various Facebook formats. 4) Determining your Facebook ads strategy to promote your page and content. 5) Engaging with your audience by not waiting for them to interact first and fostering discussion.