Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, Stronger & More Profitable
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Is it all worth it? How you can ensure an ROI with Technology In this final session for REinnovate 2015, digital specialist Josh Cobb will ensure you can apply your new-found skills and knowledge from the day’s sessions. What is the next step in your digital career? How will you take a lead in your local area through leveraging technology? This highly informative and practical discussion will allow you to apply this digital language in a clear and concise way. Moreover, we will ensure you can do this with a firm eye on how you can get a return on your investment.
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Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, Stronger & More Profitable
- 1. 3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable
- 2. Let’s go back in time. @joshjcobb
- 4. @joshjcobb
- 8. What does this mean for real estate professionals? @joshjcobb
- 9. Change is happening faster now than ever before. @joshjcobb
- 11. Tip #1: Do what you do best and invest in the rest. @joshjcobb
- 12. @joshjcobb
- 13. “What we [real estate agents] are good at, is building relationships - we are not videographers, graphic designers, copywriters or web developers.” - Raj Qsar, The Boutique Real Estate Group @joshjcobb
- 14. Tip #2: Crave insight. @joshjcobb
- 16. @joshjcobb
- 17. @joshjcobb
- 18. 24.4% increase in conversion =$367,000+ additional revenue $468 annual investment @joshjcobb
- 19. @joshjcobb Tip #3: Think different.
- 20. 78% of real estate professionals strongly agree that social media is important to their business. Real Estate Industry Social Media Report 2015 – stepps.com.au @joshjcobb
- 22. @joshjcobb
- 23. $180 investment (relative wage) =$150,000 additional revenue 10 minutes per day x 30 days @joshjcobb
- 24. @joshjcobb Tip #4: Don’t be a fool. Wrap your tools.
- 26. @joshjcobb
- 27. @joshjcobb
- 28. $1,350 repair $828 annual investment 36.96% ROI Embarrassment
- 29. @joshjcobb
- 30. @joshjcobb
- 31. @joshjcobb Tip #5: Always be learning.
- 32. @joshjcobb
- 33. Change is happening faster now than ever before. @joshjcobb
- 34. Tip #1: Do what you do best and invest in the rest. Tip #2: Crave insight. Tip #3: Think different. Tip #4: Don’t be a fool, wrap your tools. Tip #5: Always be learning. @joshjcobb
- 35. Technology won’t replace agents, but agents who effectively use technology will. @joshjcobb
Editor's Notes
- Invented in 1886, the linotype machine revolutionized the printing of newspapers. Before its invention and implementation, no newspaper could easily run longer than a few brief pages, it was truly a gamechanger.
- 1 million copies every hour. If something needs to be changed, it can be done at the last minute unlike the old way of deadlines etc Built in 2008 for 320m pounds each. But not long after this, something happened.
- People wanted to got their news elsewhere and this massive industry found itself far less relevant to consumers almost overnight. So what is the lesson in all of this?
- Well it’s the same thing it means to every industry.
- And it used to be that advances in technology would be decades apart and businesses had time to adapt but that’s not the case anymore. Technology has changed far more in the past 5 years than it did in the 100 years before that, and we’re led to believe these technologies make our lives easier and can make our businesses more profitable. But the problem most businesses have is a little thing called SOS.
- Who’s heard of the Shiny Object Syndrome? Who thinks they know someone who suffers from it? It happens everywhere! Some agents see a new app that’s just been released and they jump straight into it or a new social platform gets released and off they go. They think technology is the solution to everything – but there are some things that technology just can’t replace. So I’d like to share with you 5 ways you can make your business faster, stronger and more profitable and some examples of technologies that can help get you there.
- In any industry - we all need to do what we do best and invest in the rest.
- GENERATE LEADS & SALES: Advances in technology give us the ability to know more about our customers than ever before. It’s with that insight that we can deliver more relevant content and put that content in front of the right people, in the right place at the right time. – Use BBRE as an example of email sign ups and then videos that get released on those topics based on the calendar that we created for them.
- Leverage technology to create an experience unlike anything your competitors are doing – Starr Partners are one example
- $150 USD in revenue
- PROTECT WEB PROPERTIES & YOUR INTERNAL SYSTEMS:
- If you don’t have a Wordpress site, it doesn’t matter – ask your developer if they have a maintenance program available and if they do – get it!
- Give plug to AON
- ALWAYS BE LEARNING: No one is an expert, at least not yet. - Podcasts, audio books, blogging
- It cost us $19,000 to set up the business, no funding, we have 1 full time staff member, 3 contractors, 4 VA’s and we’re on track to hit close to hit $500,000+ revenue in our first 12 months. All of these tools allow talking together allows us to work from anywhere in the world with minimal reliability on human error. These are all of the technologies we use right now – but in 12 months time, one or more of these could be completely replaced by something cheaper and faster. Or, the needs of our customers will change so much that these technologies could be of no value to us.
- Just like technology didn’t replace newspapers,
- Just like technology didn’t replace newspapers,