Social Media Masterclass held in Ballarat, Australia on 26 June 2014. Focusing on Changes to Facebook, Twitter, analytics and creativity in Social Media.
Intermediate eMarketing presentation for the Central Highlands Digital Enterprise (DigiBiz) at Federation University Australia. This was held in October, 2014 at Greenhill Enterprise Centre, Mt Helen, Ballarat
Raising dollars in a retracted economy is difficult. Explore new ways to raise funds for your community organisation. Ensure survival and move your group into THRIVIVAL mode by diversifying your fundraising.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Intermediate eMarketing presentation for the Central Highlands Digital Enterprise (DigiBiz) at Federation University Australia. This was held in October, 2014 at Greenhill Enterprise Centre, Mt Helen, Ballarat
Raising dollars in a retracted economy is difficult. Explore new ways to raise funds for your community organisation. Ensure survival and move your group into THRIVIVAL mode by diversifying your fundraising.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
"Using LinkedIn & Facebook to Advance" for Women in Cable Telecommunications ...Kerry Rego
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.
Making the Quantum Leap: UPS Social Media Recruitment ROI 2012MikeVangel
Comprehensive three year analysis of Social Media community growth and recruitment effectiveness by UPS and TMP Worldwide presented by Matt Lavery and Mike Vangel at the 2012 Social Recruiting Strategies Conference in San Francisco, California.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Building digital strategies and tactics to drive fundraising at Oxfam | Digit...CharityComms
Kelly O'Connor, head of digital fundraising (interim) and Matt Jerwood, head of events and regional engagement (interim), Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
LinkedIn Talent Connect Europe 2012: Unilever's Global Employment Brand StrategyLinkedIn Europe
'We are the #1 employer of choice among consumer goods companies in 14 countries, as measured by external research firms in those markets. Our goal is to be #1 in 20 countries.' Paul Maxin of Unilver gave an insight into the Unilever global Employment Brand strategy and shared some trade secrets on how exactly he managed resources, internal stakeholders and Social Media tools to be successful.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Jonathan Wichmann
The slidedeck from my presentation at Webbstrategidagarna in Stockholm on 21 November 2013.
In the presentation I went from talking about Maersk Line, tried to condense the case into 10 rules/commandments, and finally talked about some other trends revolving around my new job at Wibroe, Duckert & Partners.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
One of several Broadband Boot Camps hosted by University Wisconsin-Extension Broadband & E-Commerce Education Center. Oct. 14.2015
Handouts include: Kotter's 8 Steps, Kotter's 8 Steps in Action (Case Study, Marathon County), evaluation, Broadband Opportunities Council executive summary, Federal Broadband Funding Guide (2015).
Freeware for Community Groups - MeredithChris Elliott
Cloud-based Freeware for Community Groups. Introductory presentation to Dropbox, Google Drive and Evernote with a focus on community groups. This presentation was held on 16 June 2014 at the Meredith Community Centre as part of the Central Highlands Digital Enterprise (DigiBiz), Federation University Australia.
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
Building digital strategies and tactics to drive fundraising at Oxfam | Digit...CharityComms
Kelly O'Connor, head of digital fundraising (interim) and Matt Jerwood, head of events and regional engagement (interim), Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Merging social practices into one... and how a musical helped us find our way...SocialMedia.org
In his Brands-Only Summit presentation, Kaiser Permanente’s Vince Golla shares how a $55B health care organization uses social media to harmonize paid, owned, and earned channels.
He talks about how they've merged social between internal departments so that their content can coexist, no matter which department it comes from.
LinkedIn Talent Connect Europe 2012: Unilever's Global Employment Brand StrategyLinkedIn Europe
'We are the #1 employer of choice among consumer goods companies in 14 countries, as measured by external research firms in those markets. Our goal is to be #1 in 20 countries.' Paul Maxin of Unilver gave an insight into the Unilever global Employment Brand strategy and shared some trade secrets on how exactly he managed resources, internal stakeholders and Social Media tools to be successful.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Jonathan Wichmann
The slidedeck from my presentation at Webbstrategidagarna in Stockholm on 21 November 2013.
In the presentation I went from talking about Maersk Line, tried to condense the case into 10 rules/commandments, and finally talked about some other trends revolving around my new job at Wibroe, Duckert & Partners.
The Maersk Social Media Story, Jonathan WichmannCambsChamber
Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
One of several Broadband Boot Camps hosted by University Wisconsin-Extension Broadband & E-Commerce Education Center. Oct. 14.2015
Handouts include: Kotter's 8 Steps, Kotter's 8 Steps in Action (Case Study, Marathon County), evaluation, Broadband Opportunities Council executive summary, Federal Broadband Funding Guide (2015).
Freeware for Community Groups - MeredithChris Elliott
Cloud-based Freeware for Community Groups. Introductory presentation to Dropbox, Google Drive and Evernote with a focus on community groups. This presentation was held on 16 June 2014 at the Meredith Community Centre as part of the Central Highlands Digital Enterprise (DigiBiz), Federation University Australia.
eCommerce presentation for Central Highlands Digital Enterprise (DigiBiz), a part of the Centre for eCommerce & Communications at Federation University Australia.
The Central Highlands Digital Enterprise program ran a Farming in the 21st Century workshop for Pyrenees farmers. The workshop covered technology and apps used to farm more efficiently, and introduced farmer's to the Twitter site 'AgChatOZ'.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me dk@jackwagonagency.com
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. DigiBiz
The Central Highlands Digital Enterprise
project conducts activities branded as
DigiBiz. These training and development
activities are managed through the Centre
for eCommerce and Communications
(CeCC) which is located within Federation
University Australia. DigiBiz project
activities are funded through the Australian
Government's Department of
Communications. Learn more about DigiBiz training activities:
www.digibiz.net.au
3. Benefits of Broadband Technology
Opportunity and potential of broadband technology
Enhanced productivity and global competitiveness
Transformative –TeleHealth- education -services- precision
agriculture
Broadband benefits
Booming demand for data
International competitiveness
Productivity efficiencies
Enabling a more inclusive Australia
Busting the ‘tyranny of distance’ for rural and regional Australia
Social Media - source of venture capital - reducing social isolation
Online resources and tools - www.digitalbusiness.gov.au
4. At the end of this Materclass you will:
Understand the recent changes to Facebook
Have an understanding of Facebook Advertising
Using #hash-tags with Instagram
Have an understanding of creativity in Social Media
Discover ways to measure Social Media success
Learning Outcomes
5. What’s new on Facebook?
Facebook Reach has fallen again
Competition guidelines have changed
Timeline gets back to basics
Changes to Facebook Advertising
Facebook is dying… or is it?
Instagram, what is it?
Top Ten Instagram Tips
6. People only read a certain amount of their newsfeeds each day.
The competition for feed space is intensifying….
Total number of pages liked by the typical user increased by more
than 50% last year.
Average user may have 1,500 potential posts per day. Users
with lots of friends, who like lots of pages may have 15,000.
50% decline reach matches the 50% increase in page likes.
Facebook therefore plays the role of the bad guy!
Why is Facebook reach still ?
7. Pages are not treated equally.
Pages (AND PEOPLE) who are boring will not be seen.
How facebook sort the feed:
How popular are your past posts?
How popular is your post with everyone who has already seen it?
How popular are your past posts with a particular viewer?
Does the type of post match what has been popular?
How recently was the post published?
How Facebook sorts the feed?
9. It’s now much easier to administer Facebook competitions!
No longer need to administer competitions through an app.
You can collect entries by having users:
Post on the page
Comment/like a page post
Have users message the page, or
Use likes as a voting mechanism
Changes to competition guidelines….
10. You CANNOT tag or encourage people to tag themselves
in content they are not actually depicted in.
You CANNOT run a SHARE competition.
For example:
It’s NOT OKAY to ask people to tag themselves in pictures of
new products to win a prize.
It’s NOT OKAY to ask people to share a post to enter.
Changes to competition guidelines cont…
11. Tell us a story about ……… in five words.
Name our newest products.
Answer a trivia question related to our industry.
Market Research: ‘Like’ your favourite product in an album.
Upload a photo while using our product/holding our logo.
Write us a story about …….. On our timeline.
What can you do?
12. Facebook Timeline gets back to basics..
1. A Single Column Format for Posts
2. Left Column for Business Info
3. Easy Access to Admin Tools
4. This Week Stats Overview
5. Tabs are Buried
No, the tab updates are not a big deal:
Yes, tabs are valuable for first impressions and acquisition when
users come to your page for the first time.
After that, only 2% of your fans ever return to your page. So if you
don’t drive traffic to them, they make very little impact.
13. Facebook is altering the way it determines which ads to show users.
Previously, it has been determined by what users were doing on
facebook – what pages they liked, what links they clicked on etc.
Now, in addition, Facebook will also take into account the things
users do online or on their smartphones OUTSIDE OF FACEBOOK.
Other changes you’ve hopefully noticed:
Pages to watch
Performance by post type
Deeper demographics about your fans
What’s happening with Facebook Ads?
14. The talk on the internet is that facebook is in decline, but is it
really?
Revenues were up in Q1 by 72% & monthly active users rose
15% year-on-year to 1.28 billion….
In the US, Facebook now adds only one million users per quarter
and that number is likely to decline…..
because they are literally running out of humans.
New study shows teens still use Facebook even though they ‘hate it.’
“Facebook is like indoor plumbing: you can live without it, but it’s uncomfortable”
Facebook is dying… right?
15. Instagram has changed the way we take & view pictures.
It’s how we brand ourselves to the world. It’s a sales tool, art
dealer, travel agent and shopping mall in the palm of our hand.
60 million photo’s posted daily.
Average of 1.6 billion likes a day.
Over 200 million active users in two years.
Businesses are uninhibited by guidelines.
Instagram is here to stay…
16. 1. Complete your Profile
2. Find your Customers by Using Hashtags
3. Engage, Engage, Engage
4. Be Consistent with your Posts
5. Show off your Products
Top Ten Instagram Tips…
6. Introduce your Employees
7. Take your Followers with you
8. Run Instagram Contests
9. Take Relevant Photos
10. Take Great Photos
18. The Blurring Lines between B2B and B2C
Social Media for Professional Services
Source: www.exacttarget.com/au
B2B - Accountants, Education/trainers, Government - Local/Shires, Medical/Health
Services, Real Estate, Legal
B2C – Fast Moving Consumer Goods (FMCG)-extends to electronic goods, Fashion,
Cosmetics,
19. What Platforms and Why?
Twitter – Government organisations, News,
Technology
Google+ – Technology, Tourism
Instagram – Tourism, Shire Councils
Using Social Media as a Listening tool
Great for competitive analysis
Finding relevant content/conversations
Social Media for Professional Services
Troubling trend on Twitter
– Government departments
tweeting in a self-
promotional style that is
becoming ‘stale’ and is an
out-dated ‘mass-marketing’
style of communication.
Eg. ‘Great to be at…event’
or ‘We are doing…’
Solution – Images on
Twitter can be used as a
way to give something or
entertain. – Be very creative
20. Social Management
Tools – Hootsuite,
Buffer, SproutSocial
Manage multiple
social channels
Discover content
Analyse competitors
Discover new
business
opportunities
Social Listening
21. Government organisations are using platforms like Twitter to provide information on
various topics – Events, Important Dates, Key achievements in the community.
Social Media in Government
If provide or have
identified an opportunity
with a government
organisation, becoming
involved in conversations
in relevant topics can
add to your brand
positioning strategy.
22. Be Creative
Posting poor quality images won’t suffice
• Most organisations are resource poor – Time
constraints – It is well worth the time to improve
image quality.
Apps like Pixlr are
free and allow you to
quickly improve the
style of smart phone
pictures.
www.pixlr.com
23. Avoid making assumptions
Use analytical data to improve
your social marketing
Measure Social Media Success
24. Measure Social Media Success
Google Analytics
Track referrals from other websites
including social media pages.
Useful to gauge how your posts on
social media are driving traffic to your
website
Facebook Insights
Google Analytics (GA)
25. Measure Social Media Success
SumAll.com
Allows you to view
website, social media,
advertising, links in
one location
26. Chris Elliott
DigiBiz – Centre for eCommerce and Communications, FedUni
@ElliottDigital
@DigibizVictoria
@CeCC_Ballarat
@digibizvic
vine.co/Chris.Elliott
www.digibiz.net.au
27. DigiBiz activities are funded by the Australian
Government’s Digital Enterprise program & supported
by State and Local Government Visit:
www.digibiz.net.au to register for Workshops & Mentoring
Online Resources for Business: www.digitalbusiness.gov.au
Join the Digital Revolution