This document provides tips from Josh Elledge on how bloggers can become media celebrities. Elledge has experience getting over 1,000 media placements and growing businesses with over $5M in sales. He discusses developing relationships with journalists, preparing well for interviews, pitching segment ideas, and starting with podcasts to build expertise before pursuing bigger media opportunities. The overall message is that bloggers should focus on growing their business and expertise, not just blogging, in order to attract media attention and opportunities.
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
A couple of years ago, Tenfold Founder Stacy Zapar shared her 'secret sauce' to recruiting and, due to popular demand, she's back to share some more of her favorite tips, tricks and hacks to make great recruiters even better. These tips will run the gamut from sourcing to candidate experience to outreach to branding to employee referrals to recruitment process optimization. Ready to save time, recruit smarter and REALLY recruit like a boss? This is one session you don't want to miss!
Recruiting Fundamentals 1: Life Hacks for RecruitersLever Inc.
Stacy Donovan Zapar shares her best tips, tricks and strategies to level up your recruiting game to work smarter and more efficiently - all the while building your recruiter brand, employer brand and consistently delivering a great hiring manager and candidate experience. Find a handful of "life hacks" you can implement immediately and see tangible results your first week back in the office.
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
A couple of years ago, Tenfold Founder Stacy Zapar shared her 'secret sauce' to recruiting and, due to popular demand, she's back to share some more of her favorite tips, tricks and hacks to make great recruiters even better. These tips will run the gamut from sourcing to candidate experience to outreach to branding to employee referrals to recruitment process optimization. Ready to save time, recruit smarter and REALLY recruit like a boss? This is one session you don't want to miss!
Recruiting Fundamentals 1: Life Hacks for RecruitersLever Inc.
Stacy Donovan Zapar shares her best tips, tricks and strategies to level up your recruiting game to work smarter and more efficiently - all the while building your recruiter brand, employer brand and consistently delivering a great hiring manager and candidate experience. Find a handful of "life hacks" you can implement immediately and see tangible results your first week back in the office.
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
To be more scientific, marketers should learn and use the scientific method. It's not enough to have a beaker in your logo. This is a short overview of how to keep the scientific method in mind when approaching marketing and business problems.
High-level presentation given to the Houston Interactive Marketing Association (HIMA) on February 12, 2015.
If you are struggling getting likes, follows, shares and comments on your Facebook pages here are 5 Tips to help get better engagement on your business pages.
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
Is your blog traffic raising gradually than what you wish, or nothing at all?
Each person says you should invest more time advertising your posts compared to time invested in writing it. Although there may be some moments when you hardly have time. Then, what else could be done?
Here are few apparent ways to grow your readership that you might not be using
These 25 tips for Twitter pros are compiled from research and experience. Review each of them to make your time on Twitter more fun and more productive.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
KEN HARBAUGH - THE PURPOSE-DRIVEN APPROACH TO ATTRACTING NEW MEMBERSUSAA DigiMil
This session examines the success of purpose-driven approaches to attracting
and engaging new members. It draws upon lessons learned from the phenomenal
growth of innovative veteran organizations such as The Mission Continues, Got
Your 6 and Team Rubicon.
DENNIS SELF - BETTER TOGETHER: ENABLING A HIGHLY-PERSONALIZED MEMBER EXPERIEN...USAA DigiMil
This session is focused on how USAA – in partnership with military and veteran
service organizations – can maintain its competitive advantage by harnessing the
power of a people-based, omni-channel interactions within and throughout its
member community.
As a business owner, networking is key to long-term growth and success in your
business, but doing so effectively in a way that doesn’t have people running for
the hills isn’t always so simple. This fun and powerful talk about the many “faces of
networking” will not only have you laughing, but will help you identify where and how
you can step up your game both online and off. You will walk away with strategies so
that you and your business are what people remember, recommend and respond to.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
To be more scientific, marketers should learn and use the scientific method. It's not enough to have a beaker in your logo. This is a short overview of how to keep the scientific method in mind when approaching marketing and business problems.
High-level presentation given to the Houston Interactive Marketing Association (HIMA) on February 12, 2015.
If you are struggling getting likes, follows, shares and comments on your Facebook pages here are 5 Tips to help get better engagement on your business pages.
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
What your mom never told you about Content Creation & Content WritingMeghan Somers
Presentation given by The Agency's Senior Account Manager Meghan at Wordcamp YYC 2015 on content creation and content writing.
A look at the W5 of content writing, it runs through how to come up with content ideas, different kinds of content, tips and tricks on how to create this content, and why you would even start creating content for your site.
Is your blog traffic raising gradually than what you wish, or nothing at all?
Each person says you should invest more time advertising your posts compared to time invested in writing it. Although there may be some moments when you hardly have time. Then, what else could be done?
Here are few apparent ways to grow your readership that you might not be using
These 25 tips for Twitter pros are compiled from research and experience. Review each of them to make your time on Twitter more fun and more productive.
Sales 101: How to Write an Email that Everyone Responds To Intelligent_ly
Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
KEN HARBAUGH - THE PURPOSE-DRIVEN APPROACH TO ATTRACTING NEW MEMBERSUSAA DigiMil
This session examines the success of purpose-driven approaches to attracting
and engaging new members. It draws upon lessons learned from the phenomenal
growth of innovative veteran organizations such as The Mission Continues, Got
Your 6 and Team Rubicon.
DENNIS SELF - BETTER TOGETHER: ENABLING A HIGHLY-PERSONALIZED MEMBER EXPERIEN...USAA DigiMil
This session is focused on how USAA – in partnership with military and veteran
service organizations – can maintain its competitive advantage by harnessing the
power of a people-based, omni-channel interactions within and throughout its
member community.
As a business owner, networking is key to long-term growth and success in your
business, but doing so effectively in a way that doesn’t have people running for
the hills isn’t always so simple. This fun and powerful talk about the many “faces of
networking” will not only have you laughing, but will help you identify where and how
you can step up your game both online and off. You will walk away with strategies so
that you and your business are what people remember, recommend and respond to.
Suresh Susarla - Demystifying Social MediaUSAA DigiMil
There is an explosion of tools, vendors and data, especially in the social media
landscape. Marketing spend is continuously increasing, but there is still a gap in
analyzing social data and understanding the performance measures.
In this session, we will recognize the rise of the platforms, reflect on vendor
solutions and attempt to demystify some thoughts around social data. This is
JJ MONTANARO and GREGG RIVAS - THE NEW MILITARY BLENDED RETIREMENT SYSTEM: ST...USAA DigiMil
The DoD is rolling out perhaps the biggest change to military benefits in modern
history. Are service members across the globe prepared? In this presentation, we’ll
provide an overview of the coming changes and discuss how USAA is working to
equip our workforce and military for the arrival of the new system in 2018.
JOE SAUL-SEHY - HOW TO CREATE A PODCAST THAT GRABS LISTENERS AND KEEPS THEMUSAA DigiMil
In this workshop, we’ll eliminate common podcasting mistakes and build on the
podcaster’s strengths to make a better show. We’ll listen to examples of great
podcasting techniques and learn from techniques used by top people in the field.
KRISTA WELLS - SELF CARE: TAKING CARE OF YOURSELF IS TAKING CARE OF YOUR BUSI...USAA DigiMil
Self care is more than a spa day, it’s a mindset that correlates with your bottom
line. As busy business professionals, we define our vision, set goals and work
relentlessly toward them, but we forget that the whole process is aimed at
improving who we are. This talk will remind you that you aren’t just working in
your business, or on your business, you are ultimately working on yourself. We will
discuss how to move past cookie cutter self-care tips that you have never stuck
with and find practices that actually serve you. You will leave motivated to keep
growing your business and yourself while enjoying the process.
ELLIE KAY - HOW TO BECOME A PROFESSIONAL SPEAKERUSAA DigiMil
Ellie Kay has been a professional speaker for more than 20 years, earning a sixfigure
income and the Toastmasters International designation of Accredited
Speaker. This session highlights the skills it takes to become a professional and
simple techniques to foster excellence. She’ll also address how to secure bookings,
fees and contracts. As an added bonus, the nuances of monetizing brand
ambassadorships will be briefly discussed.
Second in a series for Morris County NJ municipalities. This course offers a step by step guide for setting up a Blogger page and an RSS feed to post information from anywhere and use it anywhere. It touches on custom templates to create blogs that match existing website designs. The course reviews real world examples, such as recreation event notices, public meeting notices, emergency information and more. Finishing with the connection to Twitter and Facebook, this course shows local governments how to use these free tools to broadcast public information in the social space.
How can your brand become a blogging superstar? Here is my take on that question with the three things that make a real difference in blogging. Learn what your blog is all about, how to create it and how to make it really, really good.
Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
How I Built A 6 Figure Blog In Less Than 12 Months & How You Can Do It Too!Matthew Woodward
Discover the secrets of how I created a top 100 blog in just under a year.
This tutorial takes you behind the scenes to see exactly how I did it from over my shoulder!
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Revealed the marketing tactics six successful copywriters use to build a bett...Kevin Carlton
There's so much more to running a successful copywriting business than simply having great commercial writing skills.
You also need to promote yourself like mad.
In this interview article, 6 leading UK copywriters tell you how they market their services and attract better paying clients.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
3 Secrets to Skyrocket Your Online Influence - Afternoon KeynoteFLBlogCon
Josh Elledge of UpMyInfluence.com shows influencers how to better serve their markets and how to become a media celebrity. To see all of our speakers for 2018, go to FloridaBlogCon.com.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. Who am I and why can I teach this?
Chief Executive Angel, SavingsAngel.com
Founder, upendPR.com
More than $5M in sales over 9 years
Syndicated newspaper columnist to 1.1M readers
for 6 years
Syndicated TV consumer expert 55 cities twice a
month past 2 years.
I’ve been on TV or radio over 1000 times in over
100 cities. Published more than 500 more.
I’m a podcaster: The SavingsAngel Show - the #1
rated shopping and savings
podcast on the planet AND Accelerator.
3. You’re a blogger & entrepreneur...
“Where do
we go now?”
- Axl Rose,
Sweet Child
of Mine
@AxlRose
4. Why are you doing this again?
Your mission?
Money?
Fame?
5. Blogging is fun. What’s MORE fun?
Blogging
and making
money!!
@JoshElledge
6. What does a blogger do all week?
Blogging success tip:
Spend twice as much time growing the business
side of your blog as the actual blog. @JoshElledge
7. What is the job of a blogger?
“Go to work ON your
business not IN it!”
- Michael Gerber
“The #1 reason most bloggers will fail
is because they’re blogging.
The #1 reason bloggers will succeed
is because they are growing their blogging business.”
- Josh Elledge
@JoshElledge
8. How do you become famous?
People don’t
get ‘discovered.’
9. Why should you become...
A thought leader?
Subject matter
expert?
Famous in your
industry?
Big in Japan?
12. Get new customers FREE - on autopilot!
Enrollments
Fox35 Tuesday morning
Why I love Tuesdays!
How much do
do most
business
owners pay to
acquire 50 to
100 customers
each Tuesday
morning?
Guess how
much I pay?
31. I've been fortunate to develop relationships with all of the top reporters
in my beat (rideshare) for all of the top tech publications (Buzzfeed,
Bloomberg, Forbes, BI, etc) and I am usually the first person they call
if they have a question.
Working with podcasts first made me better at giving soundbites &
quotes that reporters could use.
TIP:
Don't be afraid to ask - A lot of media requests I get are one off
requests so I make it very clear up front that I'd like a link
back/mention of my blog. But I say something cheeky like 'if you're
able to get something useful out of me, please link back etc' instead of
demanding it. Editors will also strip links all the time so even after it's
published I'll ask again for a link if there wasn't one - can't hurt.
32. I have been in Time, MSN, Yahoo, The Street, Zillow,
Washington Post and many more without any formal
writing degree or journalism training. 28 media
placements last month alone!
I went from not knowing what a blog was in 2013 to
having a site with 300,000 views a month, a very
popular podcast, best selling books and big passive
income.
33. I turn entrepreneurs into media celebrities
@JoshElledge
josh@upendPR.com
The SavingsAngel Show
Accelerator
SavingsAngel.com
upendPR.com
Editor's Notes
Who’s on twitter? Who’s not? You need it for PR & influencers. Tag me on twitter and I’ll RT to my 18K followers.
Just Google me!
1988 Welcome to the Jungle - More like circa 2016. Isn’t this a great photo? Potty troubles. BTW - this was the photo that he asked the Internet to take down - because yeah… that works.
Model railroading - so you legitimately just want to play with trains. Cool. As a capitalist myself, I say God bless ya for that. Fame! Art of motorboating - you are famous.
Before we get into how to become famous, mind if I share how to get rich? Anyone know who that is? I’ll let you plug your podcast to the whole room. What’s your crappy podcast?
Grow your business! #1 Tell your story to large audiences. #2 Network with influencers.
Let me start by dispelling a huge myth. You’ll never know their backstory. Unless you are born into royalty, you gotta make it happen yourself. Are you okay with that? You cannot create art in a vacuum. You need to hustle, get out there and be known. Thank goodness, I’m about to share with you a crash course in getting famous.
It will open doors. People want to be around you more. Influencers will want to joint venture with you. Investors may be more likely to throw piles of cash at you. You’ll get to sit at the cool kids table at lunch. People will pay you more for your time. The media will seek you out and are going to be MUCH more likley to respond to your pitches.
I would like to guest post on your blog about our fun new casino website. All I ask is that you link back to me and don’t no-follow it. If you have ever done this, in the name of all that is holy, just stop. Please. Can I get an amen?!
Guinness book of world records? Eng and Chang Bunker were born in 1811 in Siam / Thailand - Stock photo twins - Here’s what I got.
Eng: FB ads. Chang: I wanna be famous and work on my position as a thought leader. Month 1, the money’s coming in for Eng and Chang was just spending more time and building out his site, branding, social media and starting to work on the content that’s going to establish himself as a thought leader in his space.Do both: Channel your inner Eng AND your inner Chang. There’s your tweet.
Here’s the thing. At six months Eng’s been advertising and has to stop because for a couple months his profit margins are too thin. Chang, however, has been on 4 podcasts, his local TV station and quoted in HuffPo, and is co-creating content with other experts in his field, and got invited to speak on the PMX stage at Podcast Movement 17. 1817 that is. Everybody’s like - yo Chang - we love you because you’re a giver. That Eng guy, though.. He’s a big ShamWow.
Google my name: Josh Elledge - That’s a powerful statement, BTW.