The document is a guide on how to monetize a blog, presenting common methods such as direct display ads and affiliate sales, alongside successful case studies. It highlights the reasons why many bloggers fail to earn sufficient income and emphasizes the importance of building a business plan and an email list from the start. Lastly, it encourages bloggers to identify their offerings and target audience to effectively generate revenue.

1. Monetization 101:
How to Make Money Blogging
By: Gina McCauley, “The Blogmother”
Sunday, March 29, 2015

2. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Housekeeping
AV Check
Intended Audience
Sunday, March 29, 2015

3. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Agenda
Why Bloggers
Don’t Make
Money
Establishing a
BASIC Blogging
Business Plan
Survey of ways
bloggers make
money
Case studies of
successful
monetization
strategies
One thing bloggers
must do today if
they want to make
money
Homework
&
Registered
Attendee Perk
Sunday, March 29, 2015

4. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
About Me
Founder of the annual Blogging While Brown Conference.
Speaker at BlogHer, SXSW Interactive, Blog World Expo.
Blogging since 2006.
ginamc@bloggingwhilebrown.com
@bwbconference
Sunday, March 29, 2015

5. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Common Monetization Methods
Direct
On the Blog
Billboard
Blog Real Estate
‹ ›
Indirect
Because of the Blog
Rocket Launcher
Leverage
VS.
Sunday, March 29, 2015

6. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Direct
Display Ads
Sponsored Posts
Affiliate sales
Sunday, March 29, 2015

7. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Indirect
Physical Products
Digital Products/
Information Products
Consulting/ Coaching
Speaking/ Hosting
Webinars/Teleseminars
(Courses)
Affiliate Programs
Subscription Sites/
Continuity Products
Events/Experiences
Services (Helping other
Bloggers)
Sunday, March 29, 2015

8. Case Studies of
Bloggers Who are
Probably Making Money
Sunday, March 29, 2015

9. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: Black and
Married With Kids
Display Ads
Site takeover
Affiliate Sales
E books
DVDs
E-courses
Other people’s books
(affiliate sales)
Events (Retreats and
Live Screenings)
Subscription Service
Sunday, March 29, 2015

10. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: FoodBabe.com
Recurring Subscription Service - meal planning,
shopping list, nutrition tips.
Display Ads in sidebar
Book
Free E-Book give-a-way. (* List Building)
Sunday, March 29, 2015

11. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: Mimi G Style
Video sewing tutorials
Mimi G. Sewing Conference
Deal with Simplicity to Sell Mimi G. Branded
sewing patterns
Sponsored posts and ambassadorships.
Affiliate sales - ( Fabric, sewing machines)
Sunday, March 29, 2015

12. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Why Bloggers Don’t Make
(Enough) Money
Lack Focus
1
Lack Information
2
Lack Business
and Social
Connections
3
Lack Action
4
Sunday, March 29, 2015

13. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Why This Matters To Me
#1 Question I get asked
is “how do I make money
blogging?” (Followed
closely by how do I get
people to read my blog)
Bloggers being
exploited and abused.
In order for us to have
diverse images and
content in the Digital
Age, creators have to be
able to fund their work.
Blogs dying
prematurely due to
poor planning and
execution.
Lots of wasted time
and energy.
Sunday, March 29, 2015

14. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
What Every Blogger Must Do If they
Want to Make Money Online
Sell
Ä
Something
b
To Someone
Ü
At a price they
are willing to pay
$
In an amount
that allows you
to meet your
GOAL - it
always comes
back to the
GOAL
G
Sunday, March 29, 2015

15. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
ONE thing you need to do from Day 1
LIST BUILDING
Sunday, March 29, 2015

16. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Email Marketing Terms
You Need to Know
Autoresponder List Segmentation Lead Generation
Call to Action Copywriting
Sunday, March 29, 2015

17. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Homework
Fill out the one-
page business
plan within one
week.
1
Email your business plan to
ginamc@bloggingwhilebrown.com
2
I will schedule a
30 minute call
with you to
discuss your
plan.
3
Sunday, March 29, 2015

18. MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
One-Page Business Plan
Why do I want to have a blogging business?
What am I going to offer?
Who is going to buy what I am offering?
How much am I going to charge?
What facts do I have that indicate I can sell
enough at that price to reach my goal?
Sunday, March 29, 2015

19. Questions?ginamc@bloggingwhilebrown.com
Join me in Austin,TX, June 19-20th
for the
2015 Blogging While Brown
Conference!
Sunday, March 29, 2015