Monetization 101: How to Make Money Blogging

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Gina McCauley, the founder of the Blogging While Brown conference presented the session. Gina will cover common reasons why bloggers don't make money, a basic blogging business plan and case studies of successful blogging businesses.

Business

Monetization 101:
How to Make Money Blogging
By: Gina McCauley, “The Blogmother”
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Housekeeping
AV Check
Intended Audience
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Agenda
Why Bloggers
Don’t Make
Money
Establishing a
BASIC Blogging
Business Plan
Survey of ways
bloggers make
money
Case studies of
successful
monetization
strategies
One thing bloggers
must do today if
they want to make
money
Homework
&
Registered
Attendee Perk
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
About Me
Founder of the annual Blogging While Brown Conference.
Speaker at BlogHer, SXSW Interactive, Blog World Expo.
Blogging since 2006.
ginamc@bloggingwhilebrown.com
@bwbconference
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Common Monetization Methods
Direct
On the Blog
Billboard
Blog Real Estate
‹ ›
Indirect
Because of the Blog
Rocket Launcher
Leverage
VS.
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Direct
Display Ads
Sponsored Posts
Affiliate sales
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Indirect
Physical Products
Digital Products/
Information Products
Consulting/ Coaching
Speaking/ Hosting
Webinars/Teleseminars
(Courses)
Affiliate Programs
Subscription Sites/
Continuity Products
Events/Experiences
Services (Helping other
Bloggers)
Sunday, March 29, 2015

Case Studies of
Bloggers Who are
Probably Making Money
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: Black and
Married With Kids
Display Ads
Site takeover
Affiliate Sales
E books
DVDs
E-courses
Other people’s books
(affiliate sales)
Events (Retreats and
Live Screenings)
Subscription Service
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: FoodBabe.com
Recurring Subscription Service - meal planning,
shopping list, nutrition tips.
Display Ads in sidebar
Book
Free E-Book give-a-way. (* List Building)
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Case Study: Mimi G Style
Video sewing tutorials
Mimi G. Sewing Conference
Deal with Simplicity to Sell Mimi G. Branded
sewing patterns
Sponsored posts and ambassadorships.
Affiliate sales - ( Fabric, sewing machines)
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Why Bloggers Don’t Make
(Enough) Money
Lack Focus
1
Lack Information
2
Lack Business
and Social
Connections
3
Lack Action
4
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Why This Matters To Me
#1 Question I get asked
is “how do I make money
blogging?” (Followed
closely by how do I get
people to read my blog)
Bloggers being
exploited and abused.
In order for us to have
diverse images and
content in the Digital
Age, creators have to be
able to fund their work.
Blogs dying
prematurely due to
poor planning and
execution.
Lots of wasted time
and energy.
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
What Every Blogger Must Do If they
Want to Make Money Online
Sell
Ä
Something
b
To Someone
Ü
At a price they
are willing to pay
$
In an amount
that allows you
to meet your
GOAL - it
always comes
back to the
GOAL
G
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
ONE thing you need to do from Day 1
LIST BUILDING
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Email Marketing Terms
You Need to Know
Autoresponder List Segmentation Lead Generation
Call to Action Copywriting
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
Homework
Fill out the one-
page business
plan within one
week.
1
Email your business plan to
ginamc@bloggingwhilebrown.com
2
I will schedule a
30 minute call
with you to
discuss your
plan.
3
Sunday, March 29, 2015

MONETIZATION 101: HOW TO MAKE MONEY
BLOGGING
One-Page Business Plan
Why do I want to have a blogging business?
What am I going to offer?
Who is going to buy what I am offering?
How much am I going to charge?
What facts do I have that indicate I can sell
enough at that price to reach my goal?
Sunday, March 29, 2015

Questions?ginamc@bloggingwhilebrown.com
Join me in Austin,TX, June 19-20th
for the
2015 Blogging While Brown
Conference!
Sunday, March 29, 2015

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Monetization 101: How to Make Money Blogging

1. Monetization 101: How to Make Money Blogging By: Gina McCauley, “The Blogmother” Sunday, March 29, 2015

2. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Housekeeping AV Check Intended Audience Sunday, March 29, 2015

3. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Agenda Why Bloggers Don’t Make Money Establishing a BASIC Blogging Business Plan Survey of ways bloggers make money Case studies of successful monetization strategies One thing bloggers must do today if they want to make money Homework & Registered Attendee Perk Sunday, March 29, 2015

4. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING About Me Founder of the annual Blogging While Brown Conference. Speaker at BlogHer, SXSW Interactive, Blog World Expo. Blogging since 2006. ginamc@bloggingwhilebrown.com @bwbconference Sunday, March 29, 2015

5. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Common Monetization Methods Direct On the Blog Billboard Blog Real Estate ‹ › Indirect Because of the Blog Rocket Launcher Leverage VS. Sunday, March 29, 2015

6. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Direct Display Ads Sponsored Posts Affiliate sales Sunday, March 29, 2015

7. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Indirect Physical Products Digital Products/ Information Products Consulting/ Coaching Speaking/ Hosting Webinars/Teleseminars (Courses) Affiliate Programs Subscription Sites/ Continuity Products Events/Experiences Services (Helping other Bloggers) Sunday, March 29, 2015

8. Case Studies of Bloggers Who are Probably Making Money Sunday, March 29, 2015

9. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: Black and Married With Kids Display Ads Site takeover Affiliate Sales E books DVDs E-courses Other people’s books (affiliate sales) Events (Retreats and Live Screenings) Subscription Service Sunday, March 29, 2015

10. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: FoodBabe.com Recurring Subscription Service - meal planning, shopping list, nutrition tips. Display Ads in sidebar Book Free E-Book give-a-way. (* List Building) Sunday, March 29, 2015

11. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: Mimi G Style Video sewing tutorials Mimi G. Sewing Conference Deal with Simplicity to Sell Mimi G. Branded sewing patterns Sponsored posts and ambassadorships. Affiliate sales - ( Fabric, sewing machines) Sunday, March 29, 2015

12. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Why Bloggers Don’t Make (Enough) Money Lack Focus 1 Lack Information 2 Lack Business and Social Connections 3 Lack Action 4 Sunday, March 29, 2015

13. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Why This Matters To Me #1 Question I get asked is “how do I make money blogging?” (Followed closely by how do I get people to read my blog) Bloggers being exploited and abused. In order for us to have diverse images and content in the Digital Age, creators have to be able to fund their work. Blogs dying prematurely due to poor planning and execution. Lots of wasted time and energy. Sunday, March 29, 2015

14. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING What Every Blogger Must Do If they Want to Make Money Online Sell Ä Something b To Someone Ü At a price they are willing to pay $ In an amount that allows you to meet your GOAL - it always comes back to the GOAL G Sunday, March 29, 2015

15. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING ONE thing you need to do from Day 1 LIST BUILDING Sunday, March 29, 2015

16. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Email Marketing Terms You Need to Know Autoresponder List Segmentation Lead Generation Call to Action Copywriting Sunday, March 29, 2015

17. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Homework Fill out the one- page business plan within one week. 1 Email your business plan to ginamc@bloggingwhilebrown.com 2 I will schedule a 30 minute call with you to discuss your plan. 3 Sunday, March 29, 2015

18. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING One-Page Business Plan Why do I want to have a blogging business? What am I going to offer? Who is going to buy what I am offering? How much am I going to charge? What facts do I have that indicate I can sell enough at that price to reach my goal? Sunday, March 29, 2015

19. Questions?ginamc@bloggingwhilebrown.com Join me in Austin,TX, June 19-20th for the 2015 Blogging While Brown Conference! Sunday, March 29, 2015

Monetization 101: How to Make Money Blogging

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Monetization 101: How to Make Money Blogging