SlideShare a Scribd company logo
Webcast: Social Recruiting with
LinkedIn Talent Solutions
Pooja Chhabria Prachi Banga Aadil Bandukwala
Social has changed the landscape
3
1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010
Portals: Be listed
Search Engines: Get ranked
Social: Participate
The Big 3: Network Dynamics
4
 This is what I am
thinking
 My voice to the
world
 Without any
context other than
what I choose
 Who I am as a
professional
 Highlighting my
experiences and
career aspirations
 Professional
activities
 Who am I as a
person
 Ways of sharing
life experiences
and belonging to a
tribe
 Friends based
activities
Our Mission.
Connect the world’s professionals to make
them more productive and successful
300M+
MEMBERS WORLDWIDE
24M+
MEMBERS IN INDIA
The value we bring to our members
Identity
Connect, find
and be found
Insights
Be great at
what you do
Everywhere
We work where our
members work
The power of LinkedIn’s network
Member growth
and engagement
Relevant and
valuable products
& services
Critical mass
of dataTechnology
platform
Unlock the Recruiting Potential of LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
What is Social Recruiting?
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All
Rights Reserved.
Social Recruiting is the act of building and engaging with your network
via social channels like LinkedIn, Twitter, Facebook and Google+ with
the goal of recruiting talent.
Social Recruiting: Defined
12
13
You!
Create a “Profile that Recruits”
15©2013 LinkedIn Corporation. All Rights Reserved.
Who Would You Trust? Why?
Always Be Closing? Try Always Be Connecting!
The 6 practices you must follow if you’re in sales.
Jane Jones
The 6 Must Know’s for Today’s Sales Executive
Businessweek.com As the old saying goes, anyone
in sales should know their ABC’s. Times are changing
Jane Jones
Talent sourcer seeking sales professionals in EMEA
Ireland | Internet
Current: Acme
Send a message
Activity
500+
connections
SEE MORE
Background
Summary
Entrepreneur, risk taker, passionate, doer and solutions thinker. A
‘roll up your sleeves”, act like an owner, and love what you do,
person.
I lead Talent Acquisition for LinkedIn in EMEA across our sales
organization, marketing solutions, and sales solutions team.
Talent Acquisition transforms the future of an organization.
Sara L sara_l@acme.com
--
Canada | Human Resources
Current: Acme
62
connections
Background
Experience
Recruiter
Acme
April 2012-Current (1 year 7 months)
Skills & Expertise
2 Talent Acquisition
1 Human Resources
1 Interviewing Skills
1 Recruiting
Send a message
16LinkedIn Confidential ©2013 All Rights Reserved
Build a Profile That Engages
Always Be Closing? Try Always Be Connecting! The 6
practices you must follow if you’re in sales.
Jane Jones
The 6 Must Know’s for Today’s Sales Executive
Businessweek.com As the old saying goes, anyone in
sales should know their ABC’s. Times are changing
Jane Jones
Talent sourcer looking for the best and brightest in EMEA
Ireland | Internet
Current: Acme
Previous: LinkedIn
Send a message
Activity
500+
connections
SEE MORE
Background
SUMMARY
Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll
up your sleeves’, act like an owner and love what you do, person.
I lead Talent Acquisition for LinkedIn in EMEA across our sales
organization, marketing solutions, and sales solutions team. Talent
Acquisition transforms the future of an organization. Talent acquisition
is about changing lives.
Name
HeadlinePicture
Summary &
Experience
17©2013 LinkedIn Corporation. All Rights Reserved.
Communication Strategy: Share Updates
Always Be Closing? Try Always Be Connecting! The 6
practices you must follow if you’re in sales.
Jane Jones
The 6 Musts for Today’s Sales
Executive
Industry Articles
Love managing relationships and considering a career
move? Acme is seeking a Relationship Manager in SF!
Relationship Manager
Develop and execute on a strategic
plan for the territory. Build strong
personal relationships with clients.
Jane Jones
Jobs
Acme has just released an amazing new phone! Have
you had a chance to check it out? http://lnked.in/x-bXD2
Jane Jones
Welcome Samantha Lavenstein to the Acme London
office! We’re happy to have you on the team!
Jane Jones
Like (22) Comment Share 2d ago
Max Lotz, Colene Kremers and 20 others
Like (2) Comment Share 24m ago
Colene Kremers and Alex Handris
Talent Brand
Company News
Sourcing Quality Talent for your Organization
©2013 LinkedIn Corporation. All Rights Reserved.
19
LinkedIn.com and LinkedIn Recruiter
©2013 LinkedIn Corporation. All Rights Reserved.
Build
your brand
Get
news
Make
connections
Conduct
research
Stay
connected
Post
jobs
Source
candidates
Send
InMail
Join
Groups
Manage candidate
profiles
Collaborate with
your team
Organize
profiles
Endorse
people
20
Find the best & continue the conversation..
Save profiles to team or
individual project folders
Access names and full profiles
beyond your 3-degree network
Quickly zero-in on the right
candidates with search filters
Using LinkedIn Recruiter
21
astronaut
927 results
Find the best & continue the conversation..
22
Leverage Talent Pipeline to track and manage ALL
your talent leads in ONE place..
Dynamic Profile Sync Search across Talent
Sources
Categorize and organize leads
for optimal visibility
Build your Employer Brand
©2013 LinkedIn Corporation. All Rights Reserved.
“Recruiters’ 10 years from now will be preoccupied
with marketing, PR, community building, and
employment branding. The ‘War for Talent’ will
be a ‘War of Relationship Marketing’.”
Matthew Jeffery
Global Head of Talent Strategy & Innovation
HR Talent Acquisition, SAP UK Ltd.
2525
Through decision
making process
57%
Due
diligence begins
Purchase
decision
Consideration
list formulated
First contact
with supplier
Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page
B2B Decision Making
Do you think people treat
CAREER DECISIONS
any less seriously?
27
28
Talent leaders know that brand matters
84%
Say employer brand
has significant impact
on ability to hire
great talent
28
2013 LinkedIn
29©2013 LinkedIn Corporation. All Rights Reserved.
Career Pages : Your Employer Brand Hub on LinkedIn
30
LinkedIn Talent Solutions : A Virtuous Cycle of
Recruitment Excellence
30
Proactive
Sourcing
Automated
Engagement
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalized
Job Targeting
Talent Brand
Development
31
“LinkedIn Talent Solutions has greatly helped us in sourcing
candidates with complex and varied skill sets. We have been
able to reduce our turnaround time by 40% and recruiting
costs by 50%.”
Yuvraj Bhatnagar
Director – Talent Acquisition
GlobalLogic India
Reduced Recruiting Costs by 50%
Objective:
Sourcing of multi-skilled quality talent in the shortest possible time, such that there is no significant
impact on business
Solution:
Move to social recruiting by adopting LinkedIn Recruiter and Job Slots
Results:
Successful adoption of social recruitment as a culture
Larger talent pool accessibility by engaging with passive candidates
Reduction of turnaround time leading to significant reduction in costs
3232
“Our recruiting team has transformed in the last 12 months
through effective use of Social Media. We are now able to
deliver much quicker, leading to enhanced Customer
Satisfaction. Social Media Hiring is the way forward.”
Shashikant Chaudhary
Managing Director
GlobalLogic India
“Social hiring has significantly enhanced recruiter productivity
while reducing cost and turnaround time. This has instilled
more confidence in our sales team resulting in more business
for India.”
Yuri Goliyad,
SVP - Operations,
GlobalLogic
33
“Based on our experience, LinkedIn is one of the
biggest professional networks today. It has
definitely helped Intel get the quality talent that is
passive and hard to find.”
Richa Telang
Recruitment Channels Manager
Greater Asia Region, Intel
Objective:
Change employer brand perception in India and build a strong proactive talent pipeline
Solution:
Custom group with branding opportunities, gold career page, recruiter license and job
slots
Results:
Changed perception from a hardware employer to both hardware and software
employer and created excitement for software opportunities.
Built a strong pool of 1200 highly engaged software professionals and hired quality
talent with cost efficiency.
Acquired Quality Talent
TALENT SOLUTIONS
“An innovative tool like LinkedIn has helped us in
attracting candidates who are not only relevant but are
of very high quality. This has actually helped us in
closing positions faster by evaluating only suitable
candidates. Thus all three –cost, quality and speed have
been taken care of.”
Manisha Sharma
Vice President – Human Resources
Educomp Solutions
Challenge:
Finding the right talent for business critical positions
Solution:
Recruiter License and Job slots
Results:
Attracted and targeted relevant and high quality candidates. By evaluating only
suitable candidates, time and effort of both the hiring manager and the recruiter was
considerably reduced. Positions were closed faster without stretching the turn around
time.
Ensured Quality while optimizing Speed and Cost
TALENT SOLUTIONS
“LinkedIn Talent Solutions are the best solutions
available today for social recruitment. Using the
recruiter license, I was able to close some key positions
within a shorter period of time – otherwise through other
sources it would have taken longer. Thus the ROI on the
recruiter license has been phenomenal”
Kaushik Panda
Corporate HR & Employee Relations
Renew Power
Challenge:
Being in a niche industry, finding the right talent with the desired skill sets at the right time was a
major challenge
Solution:
Adopted Recruiter License to increase their reach beyond the active pool of
candidates
Results:
Talent which was inaccessible before through other channels was easily identified and
sourced through LinkedIn Talent Solutions. This also helped reduce the time to hire
Acquired Right Talent at the Right Time
Questions?
Visit talent.linkedin.com for
more information

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Social Recruiting with LinkedIn Talent Solutions | Webcast

  • 1. Webcast: Social Recruiting with LinkedIn Talent Solutions
  • 2. Pooja Chhabria Prachi Banga Aadil Bandukwala
  • 3. Social has changed the landscape 3 1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2010 Portals: Be listed Search Engines: Get ranked Social: Participate
  • 4. The Big 3: Network Dynamics 4  This is what I am thinking  My voice to the world  Without any context other than what I choose  Who I am as a professional  Highlighting my experiences and career aspirations  Professional activities  Who am I as a person  Ways of sharing life experiences and belonging to a tribe  Friends based activities
  • 5. Our Mission. Connect the world’s professionals to make them more productive and successful
  • 7. The value we bring to our members Identity Connect, find and be found Insights Be great at what you do Everywhere We work where our members work
  • 8. The power of LinkedIn’s network Member growth and engagement Relevant and valuable products & services Critical mass of dataTechnology platform
  • 9. Unlock the Recruiting Potential of LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.
  • 10. What is Social Recruiting? ©2013 LinkedIn Corporation. All Rights Reserved.
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. Social Recruiting is the act of building and engaging with your network via social channels like LinkedIn, Twitter, Facebook and Google+ with the goal of recruiting talent. Social Recruiting: Defined
  • 12. 12
  • 14. Create a “Profile that Recruits”
  • 15. 15©2013 LinkedIn Corporation. All Rights Reserved. Who Would You Trust? Why? Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales. Jane Jones The 6 Must Know’s for Today’s Sales Executive Businessweek.com As the old saying goes, anyone in sales should know their ABC’s. Times are changing Jane Jones Talent sourcer seeking sales professionals in EMEA Ireland | Internet Current: Acme Send a message Activity 500+ connections SEE MORE Background Summary Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves”, act like an owner, and love what you do, person. I lead Talent Acquisition for LinkedIn in EMEA across our sales organization, marketing solutions, and sales solutions team. Talent Acquisition transforms the future of an organization. Sara L sara_l@acme.com -- Canada | Human Resources Current: Acme 62 connections Background Experience Recruiter Acme April 2012-Current (1 year 7 months) Skills & Expertise 2 Talent Acquisition 1 Human Resources 1 Interviewing Skills 1 Recruiting Send a message
  • 16. 16LinkedIn Confidential ©2013 All Rights Reserved Build a Profile That Engages Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales. Jane Jones The 6 Must Know’s for Today’s Sales Executive Businessweek.com As the old saying goes, anyone in sales should know their ABC’s. Times are changing Jane Jones Talent sourcer looking for the best and brightest in EMEA Ireland | Internet Current: Acme Previous: LinkedIn Send a message Activity 500+ connections SEE MORE Background SUMMARY Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves’, act like an owner and love what you do, person. I lead Talent Acquisition for LinkedIn in EMEA across our sales organization, marketing solutions, and sales solutions team. Talent Acquisition transforms the future of an organization. Talent acquisition is about changing lives. Name HeadlinePicture Summary & Experience
  • 17. 17©2013 LinkedIn Corporation. All Rights Reserved. Communication Strategy: Share Updates Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales. Jane Jones The 6 Musts for Today’s Sales Executive Industry Articles Love managing relationships and considering a career move? Acme is seeking a Relationship Manager in SF! Relationship Manager Develop and execute on a strategic plan for the territory. Build strong personal relationships with clients. Jane Jones Jobs Acme has just released an amazing new phone! Have you had a chance to check it out? http://lnked.in/x-bXD2 Jane Jones Welcome Samantha Lavenstein to the Acme London office! We’re happy to have you on the team! Jane Jones Like (22) Comment Share 2d ago Max Lotz, Colene Kremers and 20 others Like (2) Comment Share 24m ago Colene Kremers and Alex Handris Talent Brand Company News
  • 18. Sourcing Quality Talent for your Organization ©2013 LinkedIn Corporation. All Rights Reserved.
  • 19. 19 LinkedIn.com and LinkedIn Recruiter ©2013 LinkedIn Corporation. All Rights Reserved. Build your brand Get news Make connections Conduct research Stay connected Post jobs Source candidates Send InMail Join Groups Manage candidate profiles Collaborate with your team Organize profiles Endorse people
  • 20. 20 Find the best & continue the conversation.. Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters Using LinkedIn Recruiter
  • 21. 21 astronaut 927 results Find the best & continue the conversation..
  • 22. 22 Leverage Talent Pipeline to track and manage ALL your talent leads in ONE place.. Dynamic Profile Sync Search across Talent Sources Categorize and organize leads for optimal visibility
  • 23. Build your Employer Brand ©2013 LinkedIn Corporation. All Rights Reserved.
  • 24. “Recruiters’ 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The ‘War for Talent’ will be a ‘War of Relationship Marketing’.” Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.
  • 25. 2525 Through decision making process 57% Due diligence begins Purchase decision Consideration list formulated First contact with supplier Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page B2B Decision Making
  • 26. Do you think people treat CAREER DECISIONS any less seriously?
  • 27. 27
  • 28. 28 Talent leaders know that brand matters 84% Say employer brand has significant impact on ability to hire great talent 28 2013 LinkedIn
  • 29. 29©2013 LinkedIn Corporation. All Rights Reserved. Career Pages : Your Employer Brand Hub on LinkedIn
  • 30. 30 LinkedIn Talent Solutions : A Virtuous Cycle of Recruitment Excellence 30 Proactive Sourcing Automated Engagement Strategic Sourcing and Pipelining Metrics and Analytics Personalized Job Targeting Talent Brand Development
  • 31. 31 “LinkedIn Talent Solutions has greatly helped us in sourcing candidates with complex and varied skill sets. We have been able to reduce our turnaround time by 40% and recruiting costs by 50%.” Yuvraj Bhatnagar Director – Talent Acquisition GlobalLogic India Reduced Recruiting Costs by 50% Objective: Sourcing of multi-skilled quality talent in the shortest possible time, such that there is no significant impact on business Solution: Move to social recruiting by adopting LinkedIn Recruiter and Job Slots Results: Successful adoption of social recruitment as a culture Larger talent pool accessibility by engaging with passive candidates Reduction of turnaround time leading to significant reduction in costs
  • 32. 3232 “Our recruiting team has transformed in the last 12 months through effective use of Social Media. We are now able to deliver much quicker, leading to enhanced Customer Satisfaction. Social Media Hiring is the way forward.” Shashikant Chaudhary Managing Director GlobalLogic India “Social hiring has significantly enhanced recruiter productivity while reducing cost and turnaround time. This has instilled more confidence in our sales team resulting in more business for India.” Yuri Goliyad, SVP - Operations, GlobalLogic
  • 33. 33 “Based on our experience, LinkedIn is one of the biggest professional networks today. It has definitely helped Intel get the quality talent that is passive and hard to find.” Richa Telang Recruitment Channels Manager Greater Asia Region, Intel Objective: Change employer brand perception in India and build a strong proactive talent pipeline Solution: Custom group with branding opportunities, gold career page, recruiter license and job slots Results: Changed perception from a hardware employer to both hardware and software employer and created excitement for software opportunities. Built a strong pool of 1200 highly engaged software professionals and hired quality talent with cost efficiency. Acquired Quality Talent
  • 34. TALENT SOLUTIONS “An innovative tool like LinkedIn has helped us in attracting candidates who are not only relevant but are of very high quality. This has actually helped us in closing positions faster by evaluating only suitable candidates. Thus all three –cost, quality and speed have been taken care of.” Manisha Sharma Vice President – Human Resources Educomp Solutions Challenge: Finding the right talent for business critical positions Solution: Recruiter License and Job slots Results: Attracted and targeted relevant and high quality candidates. By evaluating only suitable candidates, time and effort of both the hiring manager and the recruiter was considerably reduced. Positions were closed faster without stretching the turn around time. Ensured Quality while optimizing Speed and Cost
  • 35. TALENT SOLUTIONS “LinkedIn Talent Solutions are the best solutions available today for social recruitment. Using the recruiter license, I was able to close some key positions within a shorter period of time – otherwise through other sources it would have taken longer. Thus the ROI on the recruiter license has been phenomenal” Kaushik Panda Corporate HR & Employee Relations Renew Power Challenge: Being in a niche industry, finding the right talent with the desired skill sets at the right time was a major challenge Solution: Adopted Recruiter License to increase their reach beyond the active pool of candidates Results: Talent which was inaccessible before through other channels was easily identified and sourced through LinkedIn Talent Solutions. This also helped reduce the time to hire Acquired Right Talent at the Right Time