A top recruiter at LinkedIn shares 25+ years of recruiting secrets and reveals her favorite sources, tools, and tips to find top tier talent in a competitive market. To watch the on-demand webcast, visit: https://lnkd.in/g76TXhz

1. The Secrets of How LinkedIn
Finds the Best Talent
Sourcing hacks and expert tips revealed

2. Before we get started
• Everyone is muted so no one can hear you
• Submit questions; Q&A session to follow
• Please share feedback in survey after session
• We’ll share a recording of the webinar via email

3. ELIZABETH CATHERWOOD
Senior Talent Acquisition Expert
LinkedIn Global Sales Organization
Meet your speaker
BACKGROUND
25+ years of varied recruiting experience working
in corporate, consulting and agency environments as a
strategic full-life cycle acquisition and sourcing expert
AREAS OF EXPERTISE
• Sourcing and referral programs
• Data-driven recruiting
• Social selling
• Boolean logic
CAREER EXPERIENCE

4. Today’s topics
A G E N D A
1. The evolving landscape of talent acquisition
2. Top channels for sourcing
3. High-impact tools that land candidates
4. Identify prospects with Boolean precision

5. E L I Z A B E T H C A T H E R W O O D
Senior Talent Acquisition Expert, LinkedIn
While the talent pool is abundant,
the competition to attract top-tier talent never ends!
To win, you must know how and where to find
your next hire!
“
”

6. The evolving landscape
of talent acquisition
1

7. R E C R U I T E R T O O L S & S K I L L S H A V E E V O L V E D
Tools
of the day
Skills
needed
• Local newspapers
• National newspapers
• Specialty print outlets
1980
• Face-to-face meetings
• Phone screening
• Monster
• Career Builder
• Email recruitment
pitches
• Mining in databases
1990
• Digital candidate
resume sites
• Professional social
network (LinkedIn)
• Specialized search
queries
• Social media literacy
2000
• Social recruiting
• Video
• Talent Intelligence /
data-driven
recruiting
• Personalized /
targeted outreach
• Video interviewing
2010

8. Top channels
for sourcing
2

9. 26%
31%
27%
45%
40%
25%
33%
23%
38%
46%
Employer
branding
Employee
referral
programs
Staffing
agencies &
search firms
Internet job
boards
Social
professional
networks
SMB Enterprise organizations
Today’s top sourcing tactics and channels
for quality hires
Source: LinkedIn 2016 global trends report

10. Attract more candidates with
a strong employer brand
Employer
branding
Employee referral
programs
Staffing agencies &
search firms
Internet job
boards
Social professional
networks

11. Source:
https://devskiller.com/employer-branding-stats-recruiters/
A strong employer brand leads
to
50%reduction in cost per hire
and 28% reduction in turnover

12. Career page on your company website
• Share what makes your company unique: people, work, culture,
community engagement, etc.
LinkedIn Career Pages
• Communicate company culture through videos, photos,
and employee-generated content. Deliver personalized
job recommendations.
Job advertising
• Be compelling and sell what makes your company (not just the
job) unique
Multichannel storytelling
• Find opportunities to share compelling content about your
company across channels
Own your real estate
E X P E R T T I P S : E M P L O Y E R B R A N D I N G
KEY BRANDING
CHANNELS FOR
RECRUITERS
 Career website
 Social
 Video
 Email
 Podcasts
 Paid advertising

13. Under Armour career page
Highlights the people who make
their culture unique using bold
photos and copy (“home of
the best”)

14. Disney career page
Connects company culture to
Disney’s cultural icons by
matching movie franchise
themes with reasons to join
the Disney team

15. LinkedIn Career Pages
• “Followers” are 2x more
likely to apply to an open job
• Engaged talent is 4x more
likely to respond to InMail,
LinkedIn’s messaging tool

16. Multichannel storytelling (podcasts)
• Find opportunities to share compelling
content about your company across
channels/mediums
• For instance, Netflix launched a
podcast of employee interviews,
discussing company culture,
productivity, and more

17. Multichannel storytelling (videos)
Get creative – perhaps place a GoPro
camera on an employee to film a day-in-
the-life video about working in your offices

18. Connections matter
Social professional
networks
Internet job
boards
Staffing agencies &
search firms
Employer
branding Employee referral
programs

19. Referrals are 5x more effective
than all sources of hiring
Source: https://uptowork.com/blog/hr-statistics#most-popular

20. 46%
33%
22%
Employee
referrals deliver
high value Referrals
Job boards
Career sites
Retention rates after one year
(based on sourcing channel)

21. Tap your networks
E X P E R T T I P S : E M P L O Y E E R E F E R R A L
Incentivize people with referral programs
• Day off with pay
• Points for prizes
• Gifts / gift cards
• Eligibility to participate in a quarterly drawing
• Recognition in a company newsletter or staff meeting
• Gift a percentage based on the referral's salary
• Flat dollar amount
TOP SOURCES FOR
REFERRALS
 Employees
 Social professional networks
 Family / friends
 Investors
 Board of directors

22. Talent on demand
Staffing agencies &
search firms
Social professional
networks
Employee referral
programs
Employer
branding
Internet job
boards

23. Choose the right agency for you
E X P E R T T I P S : S T A F F I N G A G E N C I E S
& S E A R C H F I R M S
Large-scale firms
• Deliver: scalability, speed, global reach, multiple verticals
• Lack: cost-effectiveness, personal service, specialization
Mid-size firms
• Deliver: niche profiling, flexibility, speed, quality, credibility,
prescreening
• Lack: low costs – both flat fees and conversion to hires can be
expensive
Boutiques
• Deliver: personalized attention, deeper relationships, field
specialization,
lower price
• Lack: speed, large talent pool
TOP AGENCIES & FIRMS
LARGE-SCALE FIRMS
MID-SIZE FIRMS
BOUTIQUES

24. Vet before you leap
E X P E R T T I P S : S T A F F I N G A G E N C I E S
& S E A R C H F I R M S
Key questions to ask
• Do they have a “conversion policy”? Rollover fees? Fee
expiration?
• Do they specialize in your niche?
• Can they share references so you can validate qualifications?
• Do they have candidates in your area?
• How quickly can you expect to see resumes?
TOP AGENCIES & FIRMS
LARGE-SCALE FIRMS
MID-SIZE FIRMS
BOUTIQUES

25. Cast your (inter)net wide
Internet job
boards
Social professional
networks
Staffing agencies &
search firms
Employee referral
programs
Employer
branding

26. Sell the opportunity
E X P E R T T I P S : I N T E R N E T J O B B O A R D S
KEY CHANNELS
 LinkedIn Job Posts
(short-term hiring – one -
offs)
 LinkedIn Job Slots
(longer-term recruiting –
year-round hiring)
 GitHub
(technical/developers)
 Dribbble
(designers)
Craft engaging job posts
• Write captivating job titles
• Introduce the company story
• Describe position clearly and concisely
• Highlight location perks to attract wider audience
• Optimize bullets, 4–5 bullets if possible
• Be human and avoid buzzwords
• Simplify application process where possible
• Promote the perks and what makes working there great

27. Write an attention-getting headline
Make applying easy
Establish corporate culture up top
Keep the requirements short
and try prioritizing 4–5 bullet
points
Get better hires
by attracting
better candidates
Appeal to aspirational talent

28. Meet and greet
Social professional
networks
Employee referral
programs
Internet job
boards
Staffing agencies &
search firms
Employer
branding

29. of job seekers say they are
likely to use social media in
their job search
Source: https://uptowork.com/blog/hr-statistics#most-
popular

30. Top social
networks for
recruiting
Source:
Jobvite 2014 Job Seeker Nation: Mobility in the Workforce Study
Twitter
Facebook
LinkedIn
52%
66%
94%

31. Dig into social – Twitter
E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S
Join the conversation
What Twitter lacks in targeting, it makes up for in the scope of its reach
• Promote job openings and industry related news in their posts
• Partner closely with your internal social media team to align on
best practices
• Engage the Twitterverse: retweet, reply, and follow other users to
build an active network
• Join Twitter groups
• Use TweetDeck to pull data in real time and track mentions,
tweets,
and trending industry news across multiple accounts
Twitter
Facebook
LinkedIn
52%
66%
94%
KEY CHANNELS

32. What is Tweetdeck?

33. Dig into social – Facebook
E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S
Make your presence known
• Great place to source candidates, and then follow up on LinkedIn
in a more professional setting
• Utilize Facebook’s free benefits: Post news, company culture,
awards & accolades, spotlight teams & events, and share
articles
• Build relationships organically over time
• Sponsor posts on LinkedIn and use Facebook Ads to increase
reach
KEY CHANNELS
Twitter
Facebook
LinkedIn
52%
66%
94%

34. Dig into social – LinkedIn
E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S
LinkedIn Talent Solutions has a full suite of recruitment
tools and 540+ million members:
• Your Profile: opportunity to create perception as a thought-
leader, build credibility and engage candidates organically
• Recruiter: use to find, contact, message, and hire quality
candidates
• Job Posts and Job Slots: reach active and passive job
seekers; plus get real-time analytics on post performance
• Career Pages: showcase company culture and deliver
personalized job recommendations
• Work With Us Ads: run recruitment ads get up to 50x higher
click-through rates
Twitter
Facebook
LinkedIn
52%
66%
94%
KEY CHANNELS

35. High-impact tools
that land candidates
3

36. E L I Z A B E T H C A T H E R W O O D
Senior Talent Acquisition Expert, LinkedIn
As a LinkedIn talent acquisition professional,
there is no tool more important to my job
performance than LinkedIn Recruiter.
“
”

37. T I P # 1 : L I N K E D I N R E C R U I T E R T O O L
Update project folders
Stop reinventing the wheel when similar positions
open up again. Scale effectively and build your
pipeline.
• Store your prospects with similar skills in similar
locations in your project folders
• Save docs and information you reuse, like job specs
• Save search strings
• Share folders with colleagues and hiring managers

38. T I P # 2 : L I N K E D I N R E C R U I T E R T O O L
Improve productivity with
tags, statuses, and notes
• Tagging: build a super searchable database
using tags (e.g. Silver Medalists)
• Status: use the status feature in your project
folder so you know at a glance where you stand
with prospects and candidates
• Notes: maintain a running record of important
information (calls, emails, responses, etc.)

39. T I P # 3 : L I N K E D I N R E C R U I T E R T O O L
Use spotlights
After running a search, “spotlights” will appear
above your results. These callouts help you
gauge a candidate’s engagement level with your
company.
Spotlights include:
• Likely to Respond
• Open to New Opportunities
• Company Connections
• Engaged with your Talent Brand
• Past Applicants

40. T I P # 4 : L I N K E D I N R E C R U I T E R T O O L
Reach out to prospects
with common connections
Find companies and people you have in common
• Ask your common connection to make an intro
• Incorporate the connection into your InMail
outreach message

41. T I P # 5 : L I N K E D I N R E C R U I T E R T O O L
Save time with
“hide previously viewed"
Avoid seeing the same prospects again and again
• A new batch of candidates will surface
• Recruiter brings new prospects online daily
• Saves time and energy by culling the herd

42. T I P # 6 : L I N K E D I N R E C R U I T E R T O O L
Search group members
Groups give professionals a place to share
content, find answers, post/explore jobs, make
connections, and show their expertise
• Find groups to join: Use search on the homepage or
view suggestions for groups you may like
• Once you’ve joined: Engage in discussions on the
“conversation page” and send free messages to other
group members
• Start a group: If you can’t find a group that meets your
needs, start one
• Diversity: To find diverse candidate pools, you can join
groups like e-Learning Latino and African-American
Leadership Program

43. T I P # 7 : L I N K E D I N J O B T O O L
Share open roles with
the right people
Job Slots
• Automatically share through the LinkedIn feed, member’s
emails, the mobile app
• Reach people who aren’t actively looking for new jobs;
remember 90% of members are open to new opportunities
Share with your network
• Promote open roles within your network via groups, posts,
and direct messages
• Ask people in your network to share your job

44. T I P # 7 : L I N K E D I N J O B T O O L
Share open roles with
the right people (continued)
of people who see these ads are
more likely to apply
Recruitment ads
• Maximize reach and frequency of placements with a
sponsored
job post
• Drive members to your Career Pages and job posts using
Recruitment Ads
Posting on groups
• Great way to get the jobs in front of the right people, for free

45. Identify prospects with
Boolean precision
4

46. Boolean search – the web’s x-
ray
E X P E R T T I P S : S E A R C H
The elements of syntax (called “operators”) you need to
know:
Combine keywords with modifiers to produce highly relevant results.
By applying these appropriately, along with your search keywords,
you can create a range of highly specific search strings.
• AND
• OR
• NOT
• ()
• “”
• *
• ~
• …
KEY
CHANNELS
FOR SEARCH
 Google
 Bing
 Yahoo
 AOL
 Altavista
– search results must include all terms
– search results can include all terms
– search results won’t include specified terms
– specifies the most important part of search string
– specifies phrases within the search string
– search for a missing phrase
– search for synonyms
– search for a range

47. Boolean search – the web’s x-
ray
E X P E R T T I P S : S E A R C H
More info: https://booleanblackbelt.com/tag/x-ray-
search/
KEY
CHANNELS
FOR SEARCH
 Google
 Bing
 Yahoo
 AOL
 Altavista
Using operators in your search strings:
intitle:(Resume OR CV) AND in text:("exceeds quota" OR "Presidents
Club" OR Club) -jobs
Intitle:(“Sales Manager" OR "Account Manager") AND B2B AND Enterprise
-jobs -examples -edu
Site:scribd.com (CV OR Vitae) (UK OR “united kingdom”)
filetype:pdf AND "Nashville, TN" AND Java AND J2EE

48. Choose the right tool so you can
choose the right candidate
• Important channel for
attracting active job
seekers
• Job posts need to stand
out, so concentrate on
what makes the job and
your company unique
• Social networks are
more crucial than ever in
the recruiting space
• Showcase your
company’s brand and
culture, and build your
own reputation and
community
• LinkedIn Talent
Solutions can attract
candidates while you
sleep
• Understand your needs
so you can partner with
the right firm
• Ask questions up front
to avoid problems down
the road
• Get employees to tap
into their own networks
to bring you candidates
• Develop incentives to
spur employees to action
• Think like a marketer
• Use employer branding
as a way to sell your
company
Employer
branding
Employee referral
programs
Staffing agencies &
search firms
Internet job
boards
Social professional
networks

49. Questions?
Get in touch with a LinkedIn Talent Solutions
Specialist who can help you find, engage,
and hire top talent.
US +1-855-655-5653
https://lnkd.in/getintouch
Thank you