Presentation by Africa Munoz, Tomaso Giusti and Francesco Costanzo on how to increase the quality of candidates by using LinkedIn Talent Solutions

1. Migliora la qualità dei candidati con LinkedIn
(How to increase the quality of hire by using LinkedIn solutions)
LinkedIn Confidential ©2012 All Rights Reserved 1

2. LinkedIn Confidential ©2012 All Rights Reserved
Francesco Costanzo
Talent Solutions Consultant
fcostanco@linkedin.com
Tomaso Giusti
Media Solutions Consultant
tgiusti@linkedin.com

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Agenda for the next 35 minutes
 Quality of hire: what is it about?
 LinkedIn Talent Solutions to find the best talents
 Conclusions: ready to start?

4. Quality of hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 4
“Quality of hire is a reflection of our ability to bring in
the right talent, through the right sources, with the
right tools and with proper training.”
Talent Acquisition Team
Verizon Wireless

5. Quality of hire: why you need it?
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6. Quality of hire: how you can calculate it?
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• Performance metrics
• Manager satisfaction
• New-hire satisfaction
• New-hire turnover

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Quality of hire: what is it about?

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Quality of hire: what is it about?
Low Cost, High speed
but not great quality –
poor selection and
screening

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Quality of hire: what is it about?
Low Cost, High quality but
takes longer – direct
sourcing early on before the
pipeline has been
established

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Quality of hire: what is it about?
Fast and good quality but
high cost – usually
represents good agency
service

13. 15%
Job Seeker
85%
Network Builder277m+
Members worldwide
Main reasons an Italian
active candidate can
consider to change job
A look into the market
Main reasons an Italian
passive candidate can
consider to change job

24. The hub of your company on LinkedIn
Followers button
Prominent real estate to
express your employer brand
job recomendation are
personalized for each viewer
Employees testimonials
Cutomized copy
Employer branding video

25. Geography
Industry
Job Function
Seniority
Company Size
Deliver a Custom Experience
Tailor your message based on your target audience

27. Now, let LinkedIn do the job for
you…
©2012 LinkedIn Corporation. All Rights Reserved.27

28. Recruitment Ads
Right message, right candidate, right context – with the power of LinkedIn targeting
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Follow Company
Co-Branded
Picture Yourself
Client/Agency
creative
Targeting
Geography
Industry
Job Function
Seniority
Company Size
Current Company
School Name/Graduation Year
Group

29. Recruitment Ads reach your target audience wherever
they go on LinkedIn, starting on the homepage
29
Your Recruitment
Message here

30. Your
Recruitment
Message
Here
…and follow your target audience wherever they go
on LinkedIn

31. Your
Recruitment
Message
Here
Your
Recruitment
Message Here
…and follow your target audience wherever they go
on LinkedIn

32. Your
Recruitment
Message
Here
Your
Recruitment
Message Here
…and follow your target audience wherever they go
on LinkedIn
Your
Recruitment
Message Here

33. LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…

34. LinkedIn Talent Direct
Target relevant professionals at scale…with a customized message that speaks directly
them
branded InMail sent to LinkedIn
members in broadcasts of multiples of
to 2,500.
Call to action
button
Connected to
Recruiter…

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Conclusions: ready to start?
A success Story
Every year L’Oréal searches for
6.000 new hire worldwide (internship
included) and to find them uses
traditional recruiting channels and
tools.
By the way the company is facing 3
big challenges that needs a more
innovative approach:
•Select candidates that «are more
difficult to find»
•Reach passive candidates
•Maintain and strength the on-line
reputation

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Conclusions: ready to start?
A success Story
• L’Oréal created a Career Page to
show job opportunities and to
highlight the quality of the
company as employer of choice
• LinkedIn enables L’Oréal to
contact candidates that would
have been unreachable with other
recruiting tools.
• LinkedIn creates a very simple
but absolutely strong connection
between the company and the
employees that are now the best
ambassadors and attract the best
candidates: talent knows talent!

37. LinkedIn Confidential ©2012 All Rights Reserved
Quality of hire is part of
a recruiting strategy
and has a dramatic
impact on business
activities
LinkedIn can help you
to in crease the quality
of your hires
LinkedIn doesn’t give
you only tools but also
continuous support and
consultancy to achieve
common goals
Conclusions: ready to start?
Key takeaways