This document outlines a process for redesigning a website that is initially unfit for purpose. It involves three main stages: extensive research on users and competitors; an iterative design, build, and test process to create a minimum viable product; and ongoing releases and improvements based on user feedback. The key is to prioritize users, focus on simplicity and ease of use, and continuously improve the site rather than waiting for perfection.

2. Starting point: website unfit for purpose(s)

3. Starting point: website unfit for purpose(s)

4. End point: a no-frills website that “works”

5. Stage 1: research, research, research
 Competitors
 Users
 User needs
 Create personas
 Choose testers
 Test old site

6. Stage 2: make, test, make, test
 Decide MVP
 Wireframes
 User test
 Design + script
 Build
 Bug test

7. Stage 3: release (and repeat)
 Desktop
 Mobile
 Feedback
 Improve
 Improve
 Improve

8. Key improvement 1: Look and feel

9. Key improvement 1: Look and feel

10. Key improvement 2: User prioritisation

11. Key improvement 2: User prioritisation

12. Key improvement 3: Simplicity, ease

13. Key improvement 3: Simplicity, ease

14. Impact: Feedback and data

15. Lessons: for your charity
1. Use experts
2. ££ is not essential
3. Research is key
4. User test
5. Don’t wait for
‘perfect’
6. Keep improving

16. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

17. 23 September 2016
London
#CCsmallcharity
Small charities
communications
conference