The document discusses a film project by the Anaphylaxis Campaign, a UK charity that supports those at risk of severe allergic reactions. They raised £30,000 through an Indiegogo crowdfunding campaign and donations to produce a film called "Take the Kit" about anaphylaxis to raise awareness. The filming was completed in April 2015 and the film was launched in July 2015 on its own website. The film has been well-received by patients, families, and clinicians and has helped promote the charity's message of carrying epinephrine auto-injectors.

1. Sarah Birkett-Wendes, PR and Communications Manager, Anaphylaxis Campaign
@SarahBeresford9
Film making and raising money in a flash – a true story

2. Who are we?
• National charity support those at risk from severe allergic reactions
• We bring together individuals, healthcare professionals and
companies
• We provide information and support via our helpline, our website
www.anaphylaxis.org.uk and social media (follow us onTwitter
@anaphylaxiscoms )
• We are a patient advocate
• We provide top quality training
• We campaign for the issues that matter to those affected by severe
allergies

3. The problem..

4. Background to the project –
conceived August 2014

5. The people who made this happen
CREDITS
Director: James Lawes
Executive Producer: Helen Hadfield
Producer: Tom Ford
Creative Directors: Tony Muranka and
Peers Carter
DOP: Dom Bartels
Art director: Jerry Bland
Editor: Sacha Szwarc
Music composition: Gavin Farrell
Actors:
Hayley: Elle Petri
Ryan: Aaron Ward
Bex: Ajjaz Awad
Voiceover: Rachel Bright

6. How to raise the £……?
• We needed to find £30K fast…
• Crowdfunding – never tried it before,
but what if it works…..
• The platform we used was Indiegogo
• We also asked people to donate directly
contacting us, using our text code or
sending in cheques
• Then we pushed it out on social media..
• And we waited…..

7. It worked! And the filming was underway

8. Join the debate #ACEvents
#takethekit - Key messages
• Not carrying Adrenaline Auto-Injectors
(AAIs) can lead to tragedy
• Talk to your friends about your allergy and
your medication so they understand and
know the importance of yourAAI
• Show your friends how to use the AAI if
they can see you are having a reaction
• Don’t be ashamed of your allergy or your
AAI. Your life is more important

9. • Filming completed April
2015
• Launched July 2015
• We created a separate
website to host the film
• We used innovative
techniques to launch
including guerrilla
advertising on the streets
of London
• Taken up by clinics
• Plaudits from young
people, parents and
clinicians
www.takethekitcampaign.co.uk

10. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

11. 23 September 2016
London
#CCsmallcharity
Small charities
communications
conference