Bertie Bosrédon, digital consultant Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Bertie
Bosrédon*
Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/
Make the most of
your website23 September 2016
Make the most
of your website

2. *
About me
n Digital consultant
n British Heart Foundation (2001-06)
n Breast Cancer Care (2006-12)
n Consultant since 2012
n Strategy (fundraising, engagement, social media…)
n Digital transformation
n Health check
n Procurement
n Photos, podcast…

3. *
Charities of all sizes
Age Concern Birmingham
Age UK
Alzheimer's Society
Amnesty International
Army Cadet Force Association
Asthma UK
Bible Society UK
Bliss
BOHS
Bowel Cancer UK
Brathay Trust
Breast Cancer Care
Cardinal Hume Centre
Charity Retail Association
CharityComms
Children's Society
Christian Aid
Combat Stress
Contact a Family
Dementia UK
Dignity in Dying
Disaster Emergency Committee
Dogs Trust
Environmental Investigation Agency
Feba
Haemophilia Society
Handicap International (CH, DE, FR, IN, LU, UK)
Human Relief Foundation
Institute of Corporate Responsibility and
Sustainability (ICRS)
Institute of Food Science & Technology
International Committee of the Red Cross
International Nepal Fellowship
International Tibet Network
Jesuits in Britain
League Against Cruel Sports
Leasehold Advisory Service
Lymphoma Association
Macmillan Cancer Support
Pancreatic Cancer UK
PayPal Giving Funds
Place2Be
Quaker Social Action
Reall (Real Equity for All)
Red Kite Housing
Regent Street Association
Refuge
RNIB
Rowcroft Hospice
Royal College of Physicians
Samaritans
Samec Trust
Scope
Scripture Union
Sightsavers
Social Research Unit
St John Ambulance
Sue Ryder
Sustrans
Sutherland Cranial College of Osteopathy
Team PB
Thames Hospice
The Fire Fighters Charity
Tommy's
TrainE-TraidE
UK Council for Psychotherapy
UNICEF International
UN World Food Programme
United Bible Societies
Willow
Winston Churchill Memorial Trust
Women for Women International UK
World Animal Protection

4. *
What is digital?
And is it REALLY needed?
Photo of my mother in-law removed from privacy reasons

5. *
Not just my mother-in-law
n The percentage of adults who have never used the
internet is decreasing: 11.4% (Q1 – 2015)*
*ons.gov.uk

6. *
What does digital look like?

7. CMS
CRM /database
Donors | Events | Members
Stakeholders | etc.
Campaigning tool
Campaign emails
Pe//ons
MPs
Email
Service
Provider
Finance
Dona/ons RG
Dona/ons SG
Events
…
Your digital landscape: more than a website
Social Media
Monitoring
Broadcas/ng

8. *
Priority areas
n Mobile friendly
n Content Management System
n Donation system
n Analytics
n Data transfer
n Search engines
n Email
n Social media
TECHNOLOGY STRATEGY
n Vision
n Culture
n Skills
n Processes
n User engagement
n Roadmap/action plan

9. *
Technology

10. *
Mobile friendly
WHY
n More than half of the traffic
n Not people on the move
n Content and donations

12. *
Mobile friendly
WHY
n More than half of the traffic
n Not people on the move
n Content and donations
HOW
n Amend existing layout
n Dedicated site
n Think content not just layout

13. *
Content Management System
WHY
n In control of the development
n Your site can grow (content and functionality)
n Cheaper to maintain

17. *
Content Management System
WHY
n In control of the development
n Your site can grow (content and functionality)
n Cheaper to maintain
HOW
n Open source (Wordpress, Drupal, Umbraco)
n Hosting solution
n Staff, volunteer, freelance developer, local agency

18. *Cost of a (new) website
Not much
Low
Time / expertise
Expectations
/ Needs
High
A lot
£3,000
£5,000
£80,000+
£50,000
£10,000

19. *
Donation system
WHY
n User experience
n Rate vs conversion
n Tracking

23. *
Donation system
WHY
n User experience
n Rate vs conversion
n Tracking
HOW
n Within your website or microsite
n Tracking and reporting: Google Analytics (free)
n Format of data ready to export

24. *
Analytics
WHY
n Know your audience
n Improve your website
n Report

26. *
Analytics
WHY
n Know your audience
n Improve your website
n Report
HOW
n Google Analytics
n Social media
n Training and time

27. *
Data transfer
WHY
n Save time
n Learn faster
n Improve user experience

29. *
Data transfer
WHY
n Save time
n Learn faster
n Improve user experience
HOW
n Blood
n Sweat
n Tears… And CSV

30. *
Search engines
WHY
n Drives most of the traffic
n Can be free (Google Grant)

32. *
Search engines
WHY
n Drives most of the traffic
n Can be free (Google Grant)
HOW
n Optimise your pages
n Get / use Google Grant
n Don’t forget Google Maps

33. *
Email
WHY
n Still best channel to convert
n On-going communication
n Share between teams

35. *
Email
WHY
n Still best channel to convert
n On-going communication
n Share between teams
HOW
n Capture with data protection on all forms
n Email feedback and newsletter
n Mailchimp or other cheap solution

36. *
Social media
WHY
n Everyone is doing it
n Easy to target audience and engage
n Most staff and volunteer know how to use the channel

39. *Leading reasons for interacting with companies on
social media platforms in the United Kingdom (UK) in
2015

41. *
Social media
WHY
n Everyone is doing it
n Easy to target audience and engage
n Most staff and volunteer know how to use the channel
HOW
n Training!
n Try paid advertising
n But don’t expect massive drive to website

42. *
Strategy

43. *
Quick strategy how to tips
Vision Culture Skills Processes
User
engagement
Roadmap
Team Interviews Survey Audit Stats Meetings
Workshop Survey document Mystery
shopping
Pilot
Communicate Test

44. *
Bertie Bosrédon
b@bertie.fr
www.bertie.fr
Skype: bertie.fr
+44 20 7193 1080
@cafedumonde
Get in touch!