This document summarizes a presentation about using social media for student recruitment and enrollment. It discusses defining social media and different types of social media. It emphasizes connecting with existing networks of current students, alumni and prospects, informing them through social media, and amplifying engagement. It provides examples of using Facebook, Twitter and other tools to promote events, share news, encourage interaction and measure effectiveness. Guidelines are presented for developing an effective social media strategy integrated with other communications.
The annual Horizon Report, a joint publication of the New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI), highlights new technologies for teaching, learning, and creative expression. This presentation will review the research and process behind the report and the findings of the 2007 edition.
myDragonNet & Learning Platforms Part 1/2jahardman
An introduction to the myDragonNet Learning Platform one schools answer to a crucial issue facing schools today: how do they build and maintain a electronic Learning Platform that will help them carry out their educational mission. In this half of the presentation we talk about what a Learning Platform is and why it is important.
The annual Horizon Report, a joint publication of the New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI), highlights new technologies for teaching, learning, and creative expression. This presentation will review the research and process behind the report and the findings of the 2007 edition.
myDragonNet & Learning Platforms Part 1/2jahardman
An introduction to the myDragonNet Learning Platform one schools answer to a crucial issue facing schools today: how do they build and maintain a electronic Learning Platform that will help them carry out their educational mission. In this half of the presentation we talk about what a Learning Platform is and why it is important.
Teaching and Learning with Social Media WorkshopJoshua Murdock
This is a workshop conduct with faculty at various college to discuss how to implement social media in education. The Teaching and Learning with Social Media Workshop is conduct by Professor Josh. For more information visit http://professorjosh.com or @professorjosh on Twitter.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Teaching and Learning with Social Media WorkshopJoshua Murdock
This is a workshop conduct with faculty at various college to discuss how to implement social media in education. The Teaching and Learning with Social Media Workshop is conduct by Professor Josh. For more information visit http://professorjosh.com or @professorjosh on Twitter.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
What is Social Media? - www.whounfollowed.netwhounfollowed
You can see the people who deleted and not following you with the Who Unfollowed application. Our application runs on a secure infrastructure without any spam. We are providing Facebook and Twitter services for now.
www.whounfollowed.net
EBriks - SEO Company India offers Internet Marketing Services, Search engine optimization (SEO) services, Web Development, Pay-Per-Click and Web designing services with all the latest techniques.
What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
Social Media: What Do We Know? What Should We Do?guest769d30
What you need to know to put social media to work for you. This CASE/New York Times Knowledge Network presentation examines how social media can impact applications and yield.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
#Ama higher ed 2014 - marketers as masters of the mixAndrew Careaga
"Convergence: Marketers As Masters of the Mix," presentation by Andrew Careaga (Missouri S&T) and Charlie Melichar (Marts&Lundy) at American Marketing Association Conference on Higher Ed Marketing, Nov. 11, 2014.
#PRSAMDC - Media Relations in a Disintermediated WorldAndrew Careaga
Presentation to PRSA Midwest District Conference, June 19, 2014, in Springfield, Missouri. What role do public relations and media relations play in a world that is becoming increasing disintermediated? This presentation discusses opportunities to rethink our approaches to PR.
Smart social networking for graduate studentsAndrew Careaga
Social media presentation delivered to graduate students and graduate studies staff at Missouri University of Science and Technology (Missouri S&T), Rolla, Mo., on Oct. 23, 2013.
Presentation sponsored by Rolla Chamber of Commerce and presented June 23, 2011. (Replaces previous slide show of the same name. Fixed web address on final slide.)
Presentation to students attending the 2009 Student Leadership Conference at Missouri University of Science and Technology (Missouri S&T), January 2009
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
8. Changing channels:from mass market to social mediaSource: Universal McCann, When Did We Start Trusting Strangers? September 2008 (http://universalmccann.bitecp.com/strangers_report.pdf )
9. Changing channels:from mass market to social mediaSource: Universal McCann, When Did We Start Trusting Strangers? September 2008 (http://universalmccann.bitecp.com/strangers_report.pdf )
11. Groundswell social media ladder How people use social media Source: Forrester Research; Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (2008)
23. Preferences for learning, workingSource: Mark Prensky, “Digital Natives, Digital Immigrants,” On the Horizon (MCB University Press, Vol. 9 No. 5, October 2001)
24. 95% spend time with friends face to face 88% talk to friends on a landline 67% talk to friends on a cell phone 65% send email to friends 61% use social networking sites 60% of online teens send instant messages to friends 58% send text messages to friends Source: Pew Internet & American Life Project How teens communicate
25. It’s not just teens; it’s parents 90 percent of parents use the web to select a college for their children 84 percent prefer email communication with a college or university 76 percent prefer follow-up by mail (letter, brochure) 5 percent looked at a campus’s MySpace page Source: Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students , cited in Joe Dysart “90 percent of parents choose their kids’ colleges on the web,” TodaysCampus.com, Nov. 4, 2009
26.
27. ‘Trust ranking’ of recruitment efforts Levels of trustSource: Hobsons Domestic Research Report 2009-2010, cited by Karlyn Morissette, www.doteduguru.com, Oct. 22, 2009
28. What is (insert latest social media service here) Why ______________ is silly Why ______________ is cool Hey, look what famous celebrity is using ___________ ! The dark side of _______________ ____________ doesn’t live up to its promise Hey, whatever happened to ____________ ? The rise and fall of social media(according to mainstream media)
29. Time spent on social networking sites has tripled in the past year Source: Nielsen Social networks: the big three
30.
31. How do you leverage social media for student recruitment?
33. Campus visits/summer camps More than 70% apply About 61% enroll 26% of 2009 freshmen attended at least one summer program Tele-counseling Increases attendance at high school visits, receptions, etc. Consistent, frequent communication Relationship building What works at Missouri S&T?Highest-yielding enrollment activities
34. Enrollment Management communications plan 14-18 contacts or communications per prospective student 21-27 for minorities or women 28-36 for minority women Other university outreach Public relations activities Design team, alumni events Athletics recruitment Social media Communication + relationships
40. Connect with existing networks Current students Alumni Prospective students Inform them Information leads to involvement and engagement The power of amplification
41. Social web callouts:1,387 colleges/universitiesSource: BlueFuego.com, “Social Web Callouts: 6-month research,” Aug. 3, 2009
42. Connect with existing networks Current students Alumni Prospective students Inform them Information leads to involvement and engagement The power of amplification
43. Connect with existing networks Current students Alumni Prospective students Inform them Information leads to involvement and engagement The power of amplification
44. Connect with existing networks Current students Alumni Prospective students Inform them Information leads to involvement and engagement The power of amplification
47. Listen andengage ‘Something as simple as a status update that ties to an emotional time in new, current, and former students lives seems to resonate.’ Rachel Reuben, director of web communication, SUNY New Paltz doteduguru.com blogger
48. Promote events Share news Share images and video Encourage interaction What can you do with a Facebook group or fan page?
58. ‘[N]ow comScore tells us that kids used to hate Twitter, but they don't anymore.’ Source: Dan Frommer, “Actually, kids don’t hate Twitter anymore,” BusinessInsider.com, Aug. 26, 2009 Teens don’t Tweet?
82. How to engage? When to engage? Who’s in charge? Social media guidelines
83. First – learn about social media Integrate into your existing communications strategy Which tools work for you? Collaborate – don’t compete Clarify account ownership Get necessary approvals Define critical vs. non-critical content Understand your liability Social media guidelines
84. Protect your students Protect your account Be ethical Be open (don’t try to suppress content) And finally… Social media guidelines
86. Resources: books and blogs The Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searles, David Weinberger (www.cluetrain.com) Groundswell, Josh Bernoff and Charlene Li The New Rules of Marketing and PR, David Meerman Scott Wikinomics, Don Tapscott Blogs BlogHighEd.org CollegeWebEditor.com doteduguru.com
87. Andrew Careaga Director of Communications Missouri University of Science and Technology acareaga@mst.edu @andrewcareaga www.twitter.com/andrewcareaga http://highered.prblogs.org Find this slideshow at http://slideshare.net/andrewcareaga Thank you!
Editor's Notes
In terms of percentage of all time spent on the Internet