Social media is consumer-generated media that is designed to be easily shared without cost barriers. It allows people to share information with friends using the internet. Social networking uses online communities to engage with others on platforms like Facebook, LinkedIn, and Twitter, which often include social media tools. Young people on average spend over 7 hours a day on electronic devices and expect information to be brief, instant, and always available due to growing up online. Peer endorsement through social media is a powerful influence on decision making. Colleges use social media for awareness, engagement, loyalty, recruitment, and reputation.