Presentation to PRSA Midwest District Conference, June 19, 2014, in Springfield, Missouri. What role do public relations and media relations play in a world that is becoming increasing disintermediated? This presentation discusses opportunities to rethink our approaches to PR.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
The Media represents a critical constituency for business. It must therefore be courted strategically in order to help attain organisational objectives.
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Parsons | MS in Strategic Design & Management
Design Innovation and Leadership: An innovation report to help The New York Times meet the challenges of, and thrive in the digital age.
Social Or Not - Its Media Relations, Dow Jones 2010, Lars Voedischguestac13bb
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Seeding the Conversation: How to listen learn and respond with content that w...Online Marketing Summit
Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation.
Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond.
* Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire
* Linda Zimmer, CEO, MarCom:Interactive
* Sally Falkow, President, PRESSfeed
Parsons | MS in Strategic Design & Management
Design Innovation and Leadership: An innovation report to help The New York Times meet the challenges of, and thrive in the digital age.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Vijaygarh Jyotish Ray College organized a Social Media Journalism Workshop in collaboration with Radio Kolkata and Purple Patch on 14 March 2022 at the college premise. Lectures on the subject were delivered by Sayantani Banerjee, an advertising professional and a digital marketing consultant who is also the founder of SB Digital Academy, Kolkata.
Similar to #PRSAMDC - Media Relations in a Disintermediated World (20)
#Ama higher ed 2014 - marketers as masters of the mixAndrew Careaga
"Convergence: Marketers As Masters of the Mix," presentation by Andrew Careaga (Missouri S&T) and Charlie Melichar (Marts&Lundy) at American Marketing Association Conference on Higher Ed Marketing, Nov. 11, 2014.
Smart social networking for graduate studentsAndrew Careaga
Social media presentation delivered to graduate students and graduate studies staff at Missouri University of Science and Technology (Missouri S&T), Rolla, Mo., on Oct. 23, 2013.
Presentation sponsored by Rolla Chamber of Commerce and presented June 23, 2011. (Replaces previous slide show of the same name. Fixed web address on final slide.)
Presentation to students attending the 2009 Student Leadership Conference at Missouri University of Science and Technology (Missouri S&T), January 2009
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
#PRSAMDC - Media Relations in a Disintermediated World
1. Media Relations in a
Disintermediated
World
Andrew Careaga (@andrewcareaga)
Missouri University of Science and Technology
PRSA Midwest District Conference | #prsamdc
June 19, 2014 | Springfield, Missouri
2. Director of Communications,
Missouri University of Science and
Technology (@MissouriSandT)
Journalism background
Blogger (Higher Ed Marketing –
andrewcareaga.wordpress.com)
Twitter fanatic
Tweeting about:
#highered
#music
#stlcards
#branding
11. The media, disintermediated?
‘In 2012, a continued erosion of news
reporting resources converged with
growing opportunities for those in
politics, government agencies,
companies and others to take their
messages directly to the public.’
Pew Research Center, Project for Excellence in Journalism
“State of the News Media 2013”
13. Six emerging media trends
1. Online-only news organizations
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
14. Six emerging media trends
2. Emerging (but small) revenue streams
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
15. Six emerging media trends
3. Social and mobile influence
39% of online news consumers use 2 or more
devices to access news
20% say their smartphone is their primary news
access point
Mobile is the “second digital revolution”
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
Reuters Institute for the Study of Journalism, “Digital News Report 2014”
16. Six emerging media trends
4. Digital storytelling
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
17. Six emerging media trends
5. Television joint operating agreements
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
18. Six emerging media trends
6. Demographics
Pew Research Center, Project for Excellence in Journalism, “State of the News Media 2014”
19. It was never about the media
The “mass” media
were the quickest
way to reach
massive numbers of
people
supposed to be
The goal got lost somehow and it became
about the media and the clips
We are finally coming back to the core
purpose of outreach
20. Marketing > advertising
PR > just mainstream
audiences
You are what you publish
Authenticity, not spin
Participation, not
propaganda
‘The Internet has made
public relations public
again’
From The New Rules of Marketing & PR,
David Meerman Scott
The rules have changed
22. ‘Although many traditional
journalists and media outlets
see these new kinds of
platforms as competition,
they should be seeing them
as an opportunity, a
potential new model that
could not only support
existing forms of journalism
but broaden the pool of
potential talent.’
23.
24. Consumers are:
Side-stepping institutions (like the news media)
Making – not just consuming
Taking back their time (on-demand viewing)
gamechangers.wolffolins.com/
25. Think like a media organization
‘From a brand point of view,
what this means is rather
than piggybacking on this
really powerful brand with a
huge built-in audience [i.e.,
television], we need to look
for opportunities to engage
by creating our own
content. Thinking like a
media company, not like an
advertiser.’
David L. Rogers, author of The Network Is Your
Customer
26. Thinking like a media organization
Clearly identify audiences and goals
Create, publish and repurpose stories
Create our own distribution channels
(including the news media)
Leverage social media
Welcome Encourage participation
and user-generated content
Curate and aggregate content
27. Identify audiences and goals
Who is (are) the audience(s)?
Segment and prioritize
It’s OK if the news media is one
What do you want to tell them?
Clear messages
Add value
Repeat, repeat, repeat
How do you want them to respond?
How will you measure success?
32. Leverage social media
Involve your own networks …
50% share or repost news
46% discuss news issues or events via social
media
… but reach beyond your corporate
channels
Leverage influencers
Retweet or repost coverage
33. Social media sharing tips
Numbers matter
Bigger and louder works – to a point
Beware “link fatigue”
Sharing videos more effective on Facebook
than Twitter
Click-through rates are higher on weekends
It isn’t all about us
Use combined relevance
Help your audience look cool
Source: Dan Zarrella, “The Science of Social Media” (smsci.danzarrella.com)
39. Content curation vs. creation?
Become an
information
resource
Establish credibility,
expertise and trust
Encourage sharing
40.
41. Content curation tips
Identify your topic(s)
Follow the thought leaders
Draw from a variety of sources
Add your own commentary
Retitle your content
Quote short excerpts
Credit and link to your sources
Encourage sharing
Via Hootsuite (blog.hootsuite.com/successful-content-curation)
46. Adding value to the media
Share your organization’s expertise
Don’t waste reporters’ time
Rethink meaning of “media” in a new,
interconnected media ecosystem
47. Rethinking ‘media’
‘The conventional – journalistic –
interpretation holds that a medium is
a carrier of something. … To a
biologist … a medium is a mixture of
nutrients needed for cell growth.
‘It seems to me that this is a useful
metaphor for thinking about human
society; it portrays our social system as
a living organism that depends on a
media environment for the nutrients it
needs to survive and develop.’
John Naughton, From Gutenberg to Zuckerberg:
Disruptive Innovation in the Age of the Internet
48. The new media ecosystem
Think like a media
organization
Amplify via social
Think more broadly
about “news”
Republish media
coverage
Gather and curate