This document summarizes key points from a presentation on using social media in higher education. It finds that 100% of surveyed universities now use social media to communicate with students, up from 61% in 2007. It provides examples of how universities like Stanford, UC Berkeley, Oregon State, and the University of Miami successfully use platforms like Google+, YouTube, Facebook, and Twitter to engage students, alumni, and other stakeholders. The presentation concludes with best practices and tips for social media use from industry experts, emphasizing the importance of an integrated, strategic approach.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Updated version of an earlier presentation, with January stats for social media use and new examples from Calvin College and Michigan State University.
Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
Social media marketing presentation for Iowa State University. Thanks to the questions and comments from 150+ people attending that made this a special time in Ames.
Join the conversation about what needs to happen to improve the education and the futures of homeless students, use the hashtag #UnseenStudents and download the partner and community social media guide.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Updated version of an earlier presentation, with January stats for social media use and new examples from Calvin College and Michigan State University.
Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
Social media marketing presentation for Iowa State University. Thanks to the questions and comments from 150+ people attending that made this a special time in Ames.
Join the conversation about what needs to happen to improve the education and the futures of homeless students, use the hashtag #UnseenStudents and download the partner and community social media guide.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Learn about the usefulness of social media to college professionals--specifically those professionals at Palmer College of Chiropractic. This presentation is part of the Palmer Marketing & Communication Department's Best Practices Series
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
From print-heavy communication plans to ad hoc social media efforts to an ever expanding number of web sites we are very good at building silos of content. In this session we'll discuss the data, tools, and strategy that West Virginia University used to pare down and better integrate their Admissions-related communication efforts.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
Understand students' attitudes, behaviours and motivations and you've got yourself a comms plan. How to turn engagements into something more meaningful.
Sarah Bradley Head of Student Engagement and Communications at Oxford University Student Union for BrightonSEO 2018
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
Digital Citizenship: Keeping Students Safe Online - Tots Galveston 16Diana Benner
Join me for a sobering but informative discussion on best practices for keeping your students safe online. Relevant resources will be shared that you can pass on to your students and parents
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Understanding Millennials and Neo-MillennialsED MAP
The Imagine America Foundation is proud to announce it is collaborating with ED MAP to present a new webinar research series designed to help career colleges better understand Millennials, Neo-Millennials and virtual high school students. This series will be presented in four progressive sessions exploring this new generation of learner, their needs and expectations, how to get their attention and how to prepare your school for these students. Each session will last an hour with at least 15 minutes devoted to a question-answer period.
Understanding Millennials & Neo-Millennials – January 15th 2009
• Who are Millennials & Neo-Millennials?
• Are Millennials who attended virtual high school different from the rest?
• What are their expectations of post-secondary education?
• How do they learn?
• Why a new approach to learning technology, course materials, faculty preparation and recruiting is required.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Learn about the usefulness of social media to college professionals--specifically those professionals at Palmer College of Chiropractic. This presentation is part of the Palmer Marketing & Communication Department's Best Practices Series
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
From print-heavy communication plans to ad hoc social media efforts to an ever expanding number of web sites we are very good at building silos of content. In this session we'll discuss the data, tools, and strategy that West Virginia University used to pare down and better integrate their Admissions-related communication efforts.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?Dr. William J. Ward
What Do You Need To Know For Marketing To Digital, Mobile And Social Teens?
- The digital landscape from a teen's perspective
- Social media facts and figures related to teen media usage
- Five tips to sparking valuable conversations through engaging content
Understand students' attitudes, behaviours and motivations and you've got yourself a comms plan. How to turn engagements into something more meaningful.
Sarah Bradley Head of Student Engagement and Communications at Oxford University Student Union for BrightonSEO 2018
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Beyond the school website, create a comprehensive web presence to reach international students was a presentation provided at the NAFSA Region XII conference in San Diego covering the topic of international student recruitment.
Digital Citizenship: Keeping Students Safe Online - Tots Galveston 16Diana Benner
Join me for a sobering but informative discussion on best practices for keeping your students safe online. Relevant resources will be shared that you can pass on to your students and parents
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
Understanding Millennials and Neo-MillennialsED MAP
The Imagine America Foundation is proud to announce it is collaborating with ED MAP to present a new webinar research series designed to help career colleges better understand Millennials, Neo-Millennials and virtual high school students. This series will be presented in four progressive sessions exploring this new generation of learner, their needs and expectations, how to get their attention and how to prepare your school for these students. Each session will last an hour with at least 15 minutes devoted to a question-answer period.
Understanding Millennials & Neo-Millennials – January 15th 2009
• Who are Millennials & Neo-Millennials?
• Are Millennials who attended virtual high school different from the rest?
• What are their expectations of post-secondary education?
• How do they learn?
• Why a new approach to learning technology, course materials, faculty preparation and recruiting is required.
Social media literacy for culture & learning presentation for fall cue 2014Michael Niehoff
We have a moral and ethical obligation to teach students how to use social media professionally. We can not only teach them what not to do (negative digital footprint), but also the positive ways to enhance one's resume and professional opportunities
Social Media Literacy for Culture & Learning Presentation Fall CUE 2014Michael Niehoff
Slides from Fall CUE 2014 Presentation regarding Social Media Literacy in Schools focused on School Culture & Learning for Teachers, Administrators, etc.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
Students are the Story: Using Personalization to Create Shareable ContentMerit Pages
Amy Mengel's Presentation at 2011 SUNYCUAD Annual Conference.
How can you use personalization to create relevant, interesting content about your organization and students, so that they'll want to share it on Facebook and more?
This presentation discusses personalization of news stories as a communications and marketing strategy and talks about how hyperlocal media and social media are important channels for connecting with students.
SoMe 2014 Submission: Oregon is Our Classroomportlandstate
Portland State University's 2014 Social Media Awards submission for "Oregon is Our Classroom" campaign held in May 2013. To learn more about PSU social media, please visit: http://www.pdx.edu/connect/login-and-link-up
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
1. Social MEDIA WITHIN THE HIGHER EDUCATION INDUSTRY Allison Werner Jennie Pikowsky Erin Tye @ALLIEMWERNER @JPIKOWSKY @ERINJTYE HASHTAG #SMHE PRESENTATION BY: FOLLOW US ON TWITTER
2. “ THE HIGHER EDUCATION SECTOR HAS ARGUABLY NEVER NEEDED MARKETING AND COMMUNICATIONS PROFESSIONALS MORE THAN THEY DO NOW. ” The Guardian Higher Education Network
3. Introduction Colleges everywhere are using SM to connect with current students, future students, and alumni. According to a recent study by the Center for Marketing and Research at Umass Dartmouth, 100% of universities surveyed use SM to communicate with students, up from 61% in 2007. Also, 98% of the surveyed colleges have a FB page and 84% have a Twitter account. “ ”
4. PRESENTATION OUTLINE • Useful Statistics • Unique Cases of University Success Stories • What’s Going on Now • Lessons From Higher Education Professionals • What’s Next?
5. RECENT STUDY: The Center for Marketing Research at the University of Massachusetts-Dartmouth • 100% of universities surveyed use social media to communicate with students. (Up from 61% in 2007 – 2008.) 98% 84%
8. STANFORD UNIVERSITY • Stanford University is one of the most active schools using Google+ • In addition to its main page, Stanford has pages for Stanford Hospital Clinics, Stanford Lively Arts, Stanford Engineering, Stanford Creative Writing, and Stanford Law Library • QUESTION FOR THE AUDIENCE: What are some ways schools might take advantage of Google+?
9. Google+ Brand Pages • Created to connect people with people • Google+ Brand Pages exist to help us build relationships with everything we care about — and they're perfect for universities. • Universities are still testing the waters. • Advertising tool for prospective students, • Engage with current students • Boost school spirit. • Use niche pages to reach niche audiences
10. University of Wisconsin-madison • Alumni, Will and Jenny Hsu, used social media to amplify the power of their donation. • For every new Facebook friend or Twitter follower, they donated $1 to the Great People Scholarship • Raising nearly $20,000 by the end of the campaign. • This “link between a donor, scholarship funds, and social media was the first of its kind in higher education.” The Guardian Higher Education Network
11. UC BERKELEY • Impressive YouTube Presence • More than 1,300 Videos • 5,232,557 Channel Views • Much like Stanford’s G+ pages, UC Berkeley sliced up their audiences with three unique YouTube channels: • UC Berkeley Courses • UC Berkeley Events • UC Berkeley Campus Life
12. Oregon State • One of the most active college Facebook profiles • 85,220 Likes Compared to Syracuse University page at 75,544 • Aggregates Visual Blog, YouTube, Twitter, Admissions all in one place
13. Oregon State "What's Powered by Orange? It's you -- the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It's the positive impact you make every day in Portland and beyond -- on the economy, the environment and the community." OSU social media directory POWERED BY ORANGE
14. Schools app "The Schools App is a private Facebook community designed to help students make friends, share interests, and get involved on campus." Primarily targeted at incoming freshman and current students Creates a branded online space for students to connect with each other and interact about their college experience
16. University of miami On 2/18/11, All Athletic department communications were conducted via social media. Incorporated Facebook, Twitter, and “14 hours of live video chats that combined CoverItLive and UStream.” Could become a weekly occurrence for UMiami UMiami may start to factor "virtual attendance" into total game attendance tallies.
17. University of miami The lines between Communications and Marketing are becoming blurred more by the day. We chose Feb. 18 as Social Media Day because that was the day of our baseball season opener. It was an event to wrap another event around. We had a 3,800 fans at the baseball game and another 5,000-plus watching our first-ever three-camera live stream at Alex Rodriguez Park at Mark Light Field. How far away are we from counting our (virtual) attendance as 8,800? “ ”
18. WHAT SYRACUSE IS DOING "It's not even a matter of importance, it's crucial. If you're not doing it there is such an unbelievable missed opportunity there." - Kate Brodock #44Social
20. Best practices Alyssa Webb [Social Media Coordinator] & Amanda Booren [Director of Communications and Publications] San Jacinto College. Integrated Marketing is NOT Optional Facebook Pages and the Schools App DO Live in Harmony Cross Departmental Communication is Key
21. What’s next for Su " The big thing is getting creative! Social media is important but you want to do it right; having no presence at all is actually better that doing social media poorly ." Goals: -SM command center -Social media mashup site -Campus wide education series -Google + -Digitally connect classrooms -Expand FB - Dan Klamm ?
22. Tips from the experts BE EXPERIMENTAL INTEGRATE THE BUSINESS WORLD DO IT RIGHT CREATE A STRATEGY GET ADMISSIONS INVOLVED Advice from Kate, Dan & Kelly “ ”
Editor's Notes
98% OF THE RESPONDING COLLEGES HAVE A FB PAGE and 84% have a Twitter account."