Communicating in the Online World to Enhance Planning in the Real World - Presented to American Planning Association Cleveland Planning and Zoning Workshop - Nov. 13, 2009.

1. Social Media Outreach Communicating in the Online World to Enhance Planning in the Real World

2. Power to the people. They’re now the publishers. Social Media Overview

3. Expensive & Unidirectional Old Media T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.

4. Inexpensive & bi-directional (social) New Media Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.

5. via text, audio & video Anyone can publish (Whether or not they have something meaningful to say.)

6. News, announcements, best practices, reviews, tutorials...anything can be shared. They Do Have Something to Say Some of it is quite useful.

7. Web-based services, blogs and applications. Social Media Tools

8. Friends, old school chums, causes, organizations, businesses & more. Facebook

9. Not just for job searches. Connect with peers & professionals. LinkedIn

10. 140 characters is not as limiting as you might think. Twitter

11. Monitor mentions (replies) & share lists Twitter

12. Tweetdeck: Making sense of your Twitter stream. Twitter

13. Photosharing - Archiving - Events/Places/People Flickr

14. Channels, playlists, subscriptions, comments...link to your site. YouTube/Vimeo

15. Publish & promote via social media & embed on your site. YouTube/Vimeo

16. Crowdsourcing what’s important (or not) Digg

17. A salvation for insomniacs & a place to share interesting sites StumbleUpon

18. Bookmark sites by tags - easier to find later - from any computer Delicious

19. Social bookmarking & organization Delicious

20. Monitor responses & mentions - following related news Google Reader

21. Skim feeds & read articles in reader or click through to article on site. Google Reader & Feedly

22. Niche networks for organizations, clubs & topical groups. Ning

23. Measurable Goals • Clear Strategies • Audience Specific Tactics Goal Planning Create useful conversations.

24. How to have new conversations

25. Intentional Model from Instructions from the Cook Conversations that have the power to reveal, inspire & engage our strengths New Conversations Conversations that have no power to reveal, inspire & engage our strengths Old (Shadow) Conversations

26. Seven Habits 7

27. Using social media to connect with your peers. Collaboration

28. Create Public or Private Communities - Discussion Boards, File Sharing & More Ning Networks

29. Real-time Twitter chats - when you can’t meet in person, meet in real time. Twitter • Google Docs

30. Private Beta Google Wave Threaded discussions let you add people to conversations, share documents, etc.

31. More than just conference calls Skype Chat boards & screen sharing make it easier to meet online (small groups only)

32. Connecting with constituents. Outreach