Pecha Kucha Branding 2.0 Presentatie
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Web 2.0 and social media has a dramatic impact on destination branding. Presentation held at Pecha-Kucha Night in Maastricht in January 2009 by Nicolaas Pereboom (nicolaas.pereboom@crossmint.com).
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Case 4 sample
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--
Keywords
Destination branding, Place branding, Portugal, Strategic spatial planning, Tourism.
--
Author details
Eduardo Henrique da Silva Oliveira
Department of Spatial Planning & Environment
Faculty of Spatial Sciences, University of Groningen
Author biography
Eduardo is a Ph.D. researcher at the Department of Spatial Planning & Environment, Faculty of Spatial Sciences, University of Groningen, The Netherlands. He was born in Braga, Portugal, and studied Geography and Planning at the University of Minho, Portugal. Then, he completed a post-degree in Tourism and Regional Development at the Portuguese Catholic University and he currently holds a M.Sc. in Marketing and Strategic Management from the School of Economics and Management, University of Minho and University Sains Malaysia. His work focuses on the theory and practice of place branding in strategic spatial planning.
--
Corresponding author
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e.h.da.silva.oliveira@rug.nl
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This document summarizes a research study on destination branding practices among destination management organizations (DMOs). The study had three goals: 1) review branding theory, 2) refine the definition of destination branding, and 3) understand current DMO branding practices. The findings showed that while DMO executives understand branding concepts, they primarily implement aspects related to logo design and development, seeing it as synonymous with branding. The study aimed to provide a broader definition of destination branding and better understand how DMOs apply these practices.
An integrated approach to tourism destination in global environmental, social...
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Dissertation
This document is an honors dissertation that evaluates the success of destination branding in attracting visitors to destinations, specifically Largs, Scotland. The dissertation aims to explore the role of branding in tourism promotion and analyze how successful branding could be in promoting Largs. It begins with an introduction to destination branding and Largs, followed by a literature review on topics like destination marketing, branding, and the decline of coastal resorts. The methodology section describes the use of secondary research, interviews, focus groups, and questionnaires to collect data on local tourism operators' and visitors' perceptions of Largs' brand and the potential for destination branding.
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Get to know about Destination Branding: Building Brand Equity. SKYLINE Business School is a career-oriented business school in India that can boost your career by joining the relevant training sessions in which you are interested. Their highly experienced trainer will give complete knowledge about every parameter of the tourism sector.
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The document analyzes surveys conducted with tourists and residents of Siracusa, Sicily to understand perceptions of the city's brand and identity in order to identify opportunities to improve the city's image. Tourists and residents were asked about their knowledge and experiences of Siracusa as well as their views on the city's offerings, attributes, and what could be done better to market the area. The surveys found that while Siracusa is known for its history, culture and climate, residents and tourists feel services and infrastructure could be improved to better attract visitors.
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This document provides an introduction to destination management. It defines key concepts like tourism destination, destination management organization, and destination management. It explains that a destination management organization's role is to lead and coordinate tourism activities and partners through a coherent strategy. Effective destination management requires analyzing a destination's situation, identifying opportunities, setting objectives, and implementing marketing and development plans. The success of a destination depends on having an effective destination management model, vision and leadership, and strategic planning.
Case 4 sample
Louisiana promotes itself as a tourism destination known for its culture, history along the Mississippi River, music, and distinctive cuisine. However, the state's brand was damaged by negative media coverage of floods and storms. Louisiana is rebuilding its brand to portray the diverse experiences available to domestic and international travelers, such as festivals, plantations, and the vibrant city of New Orleans. The marketing campaign focuses on positioning Louisiana as a "Destination of Cultures" to attract adults aged 25-54 who frequently travel within the United States.
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This document outlines a project design for a format project at ICCT Colleges Foundation Inc. College of Engineering. It begins with an introduction and background to the problem and theoretical framework. It then discusses the research methodology that will be used, including the method of research, population and sample size, and data gathering procedures. The presentation, analysis and results section will include components of the proposed system, implementation details, materials and specifications, procedures, diagrams, source code, functionality testing and survey results. Finally, the document concludes with a summary, conclusions and recommendations.
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system is based on the destination aware routing in which path to transfer the data over the network is based on the distance from highly
stable node to the destination node. Results of the proposed system are compared with Periodic Beaconing on the basis of packet delivery
ratio, beacon overhead, energy consumption. Experiment results show a high improvement in results on the parameters energy
consumption, packet delivery ratio and beacon overhead. Proposed work is implemented on the NS2 (Network Simulator) Environment
to perform experiments.
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Developing a destination content strategy is going to transform the way you tell and share stories with travellers, trade, media and industry. By bringing your teams together and defining a process to plan, create, curate and distribute content, for all channels and markets, you will be stepping on the launch pad to transformation.
What is our destination content strategy guide?
Loudscout’s destination content strategy guide is a plan and a roadmap to deliver content as a differentiated service to the consumer, industry, trade and travel media. Think of it as really exciting stuff like:
The mechanics of building a publishing capability
Uniform processes, guidelines, tools and governance
Organizational alignment of goals and objectives
Coordinated measurement and performance optimization
We’ve developed this guide after working for years with some the best DMO teams in the world and it’s a great primer for any destination marketer looking to launch a content marketing capability.
Tourism marketing strategy and plan for Milan and Lombardy
The document discusses Milan's destination marketing strategy and plan for Expo 2015. It recommends creating a destination management organization to coordinate tourism activities related to the Expo. It also suggests repositioning Milan's tourism branding to emphasize culture and heritage in addition to fashion and business. Promotional campaigns and tourism packages should showcase Milan and surrounding Lombardy to attract both business and leisure visitors for the Expo and beyond.
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Abstract
Place branding aims to make a country, a region, a city or a tourism destination stand out in the complex and changing marketplace, enhance the place reputation and contribute to the development. A place branding strategy asserts the place’s uniqueness and factors of differentiation namely for tourism purposes. This assertion of uniqueness often emphasises the historical, social, human, and cultural assets of the place. These assets are fundamental for tourism and the development of tourism destinations (e.g. cities, regions). Tourism has often been seen as an important and dynamic sector in the economy of those places.
The scope of this paper is to explore a possible place branding strategy for regions, such as the Northern part of Portugal, emphasising the tourism potential. Our aim is to reinforce tourism as necessary for an economic and social transformation and as a response to the contemporary challenges the region is facing (e.g. weak economic confidence, unemployment).
The novelty of this paper lies in the theoretical approach that positions place and destination branding theories as strategic spatial planning instruments and intends to contribute to the academic debate around the implementation of a long-term place branding process as part of a planning strategy to support a strategic change in regions.
--
Keywords
Destination branding, Place branding, Portugal, Strategic spatial planning, Tourism.
--
Author details
Eduardo Henrique da Silva Oliveira
Department of Spatial Planning & Environment
Faculty of Spatial Sciences, University of Groningen
Author biography
Eduardo is a Ph.D. researcher at the Department of Spatial Planning & Environment, Faculty of Spatial Sciences, University of Groningen, The Netherlands. He was born in Braga, Portugal, and studied Geography and Planning at the University of Minho, Portugal. Then, he completed a post-degree in Tourism and Regional Development at the Portuguese Catholic University and he currently holds a M.Sc. in Marketing and Strategic Management from the School of Economics and Management, University of Minho and University Sains Malaysia. His work focuses on the theory and practice of place branding in strategic spatial planning.
--
Corresponding author
Department of Spatial Planning & Environment
Faculty of Spatial Sciences, University of Groningen
e.h.da.silva.oliveira@rug.nl
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This document discusses marketing strategies for tourism destinations. It begins by defining fundamental concepts like the components of the travel and tourism industry. It then discusses characteristics of services like intangibility and perishability. Seasonality and high fixed costs are particular to travel and tourism services.
The main factors that determine demand for travel are then outlined, like economic, demographic, and socio-cultural factors. The marketing mix of product, price, place, and promotion is also explained in the tourism context. People and physical evidence are added to the mix to reflect the service aspect of tourism. The document provides examples of how the marketing mix applies to travel and tourism.
HOW TO BRAND A DESTINATION
This document discusses branding strategies and provides a case study of how Hong Kong successfully branded itself as a tourist destination. Hong Kong developed a clear branding strategy focused on key messages about its infrastructure, lifestyle, and political stability. It executed this strategy through investments in new attractions, improving existing facilities and services, and promoting Hong Kong internationally through various marketing campaigns. As a result, Hong Kong saw large increases in tourism and economic growth. The document suggests Penang can learn from this case study in developing its own branding strategy and execution plan.
Destination Branding
Presentation by Clive Woodger, Chairman of SCG London at the Moscow Real Estate conference, October 2012.
The Art of Place Branding
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
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Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
Destination branding Workshop_Creating_a_Place_Brand
This document discusses the importance of destination branding and creating a strong place brand. It notes that image and identity are becoming more important for destinations to stand out. A good brand is distinctive, memorable, authentic and co-created. The branding process involves understanding a place's attributes like culture, history and reputation and developing a brand essence, positioning and personality. A strong brand is consistent, relevant, loyal and less vulnerable, while a poor brand makes vague promises and has low commitment. The key is for destinations to focus on actions, not just words, to build their brand.
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A Region as Destination: Towards a Place Branding Strategy for Northern Portugal
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Mike Brcic - Social Media Marketing 101 (Finding Friends, Fans, and Funds on ...
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Pecha Kucha Branding 2.0 Presentatie
- 1. destination branding 2.0 | nicolaas.pereboom@crossmint.com | ©2009
- 2. destinations : places to which one is going or is directed
- 3. we don’t trust advertising and marketing brochures anymore
- 4. a brand = what others think when they hear your name
- 5. delivering an unforgettable experience different from all other experiences
- 6. consistently the best destination brand world-wide
- 7. the advent of social media forces rethinking of brand strategies
- 8. branding 2.0 = two-way communication
- 9. your brand lives on the web now
- 10. the number one example of web 2.0 in travel
- 11. engaging in a conversation on the Web
- 12. web 2.0 is much more than technology, widgets or blogs
- 14. successful brand building with web 2.0
- 15. if a slogan doesn’t alienate somebody, it isn’t going to engage anybody
- 16. what happens when you stick to a great tagline
- 17. inviting bloggers about your brand to your destination
- 18. holland.com 2.0: but only for the USA
- 19. commonly overused words in destination promotion “ Now you can get a taste of […] before you even arrive! If you’re looking for a [1] young, lively city with a [2] vibrant nightlife, a [3] glimpse of an ancient civilisation , a [4] cultural feast, a [5] musical odyssey, [6] stunning scenery , and a [7] spectacular coastline - you’ve come to the right place! […] has all of this… [8] and more! Take a look for yourself!”
- 20. ineffective branding is even more ineffective in web 2.0 and social media
- 21. effective branding is delivering to the promise in your brand message again and again
Editor's Notes
- This evening I am going to tell you something about why marketing and branding cannot disregard web 2.0 and social media anymore. With social media I mean Flickr, YouTube, sharing information, etc. To make my case I will focus on the branding of destinations, where web 2.0 and social media are having a tremendous impact already. Also destination branding is very relevant now and happening everywhere in the world, also in this region (South-Limburg and Maastricht Cultural Capital 2018).