10 Principles of Guerrilla Marketing presented by international speaker and author Orvel Ray Wilson for the American Rental Association "Tents & Events" convention and trade show in Las Vegas, 2013
What's NEW in Guerrilla Marketing - Tony Robbins' Business Mastery LondonOrvel Ray Wilson, CSP
International keynote speaker Orvel Ray Wilson, CSP presents a 3 hour session on "What's NEW in Guerrilla Marketing" at Tony Robbins' 2013 "Business Mastery"event in London.
Guerrilla Selling 1-day custom seminar for Pharos Marine Automatic PowerOrvel Ray Wilson, CSP
"Guerrilla Selling" custom 1-day seminar for Pharos Marine Automatic Power International Sales Forum, January 17, 2014. Presented by Orvel Ray Wilson, CSP.
Guerrilla Retailing at KLIA - Malaysian Airports Concessionaires Conference 2012Orvel Ray Wilson, CSP
Orvel Ray Wilson, CSP keynotes the 2012 Concessionaires Conference for Malaysia Airports Holdings, in Kuala Lumpur. This audience consists of vendors who have retail store, restaurants, or kiosks in Malaysian airports.
Member Webinar sponsored by The Sales Association. In this one-hour webinar, Guerrilla Sales and Marketing author Orvel Ray Wilson, CSP gives you 5 strategies for overcoming price objections, and 28 reasons your customers will gladly pay MORE to do business with YOU.
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
What's NEW in Guerrilla Marketing - Tony Robbins' Business Mastery LondonOrvel Ray Wilson, CSP
International keynote speaker Orvel Ray Wilson, CSP presents a 3 hour session on "What's NEW in Guerrilla Marketing" at Tony Robbins' 2013 "Business Mastery"event in London.
Guerrilla Selling 1-day custom seminar for Pharos Marine Automatic PowerOrvel Ray Wilson, CSP
"Guerrilla Selling" custom 1-day seminar for Pharos Marine Automatic Power International Sales Forum, January 17, 2014. Presented by Orvel Ray Wilson, CSP.
Guerrilla Retailing at KLIA - Malaysian Airports Concessionaires Conference 2012Orvel Ray Wilson, CSP
Orvel Ray Wilson, CSP keynotes the 2012 Concessionaires Conference for Malaysia Airports Holdings, in Kuala Lumpur. This audience consists of vendors who have retail store, restaurants, or kiosks in Malaysian airports.
Member Webinar sponsored by The Sales Association. In this one-hour webinar, Guerrilla Sales and Marketing author Orvel Ray Wilson, CSP gives you 5 strategies for overcoming price objections, and 28 reasons your customers will gladly pay MORE to do business with YOU.
Guerrilla marketing can be very powerful for franchises and small businesses alike. It gets the attention of consumers in a way very few other things can. Plus, it can be a relatively cheap form of marketing. But, to make it work for your business, you've got to know how to do it right. Learn the secrets to successful guerrilla marketing!
Building a sales oriented culture in consulting servicesGustaf Brandberg
B2B sales, especially in professional services, is not so much about SELLING as it is about BUSINESS DEVELOPMENT. If you help your customer solve their business problems, they will gladly buy services from you.
Everyone working in the consulting company needs to be aware of the customers' challenges; You need a sales oriented culture. This presentation summarizes my experience of selling consulting services and creating a sales oriented culture in consulting companies from the last 18 years.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building a sales oriented culture in consulting servicesGustaf Brandberg
B2B sales, especially in professional services, is not so much about SELLING as it is about BUSINESS DEVELOPMENT. If you help your customer solve their business problems, they will gladly buy services from you.
Everyone working in the consulting company needs to be aware of the customers' challenges; You need a sales oriented culture. This presentation summarizes my experience of selling consulting services and creating a sales oriented culture in consulting companies from the last 18 years.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
4. It’s a Jungle Out There!
•Economic Uncertainty
THE GUERRILLA GROUPinc
5.
6. It’s a Jungle Out There!
•Economic Uncertainty
•Ruthless Competition
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7.
8. It’s a Jungle Out There!
•Economic Uncertainty
•Ruthless Competition
•Demanding Customers
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9.
10. It’s a Jungle Out There!
•Economic Uncertainty
•Ruthless Competition
•Demanding Customers
•Pressure on Prices and Margins
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11.
12. If you’re going to be texting:
•I’m here at #ARA listening to #OrvelRay
Wilson speaking about Guerrilla Marketing
and it’s fantastic.
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15. 10 Most Common Mistakes Made in
Marketing
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16. 1. Assuming You Don't
Have to Market
•Every business must
market constantly,
aggressively, or fail.
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17. 2. Assuming You Need
Big Money to Market
•Guerrilla Marketing lists 100 marketing
weapons, and 50 of them cost you nothing.
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18. 3. Improper Targeting
•“Narrowcast”
–Message in a bottle
•Advertise to remind rather than to impress.
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19. 4. Confusing Image with Identity
•Customers recognize and appreciate the
truth.
•Show up
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20. 5. Undervaluing the Product
•Be competitive, even aggressive, but don't
give products or services away
•Customers will not place value on your
service unless you do.
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21. 6. Incomplete Customer Feedback
•Follow up every rental after several days
•Ask everyone, “How are we doing?” and
“How could we improve?”
•Take every suggestion seriously.
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22. 7. Failure to Set Specific Marketing Goals
•Expect a specific rate of return on your
marketing investment
•Be clear about your goals and track your
response rates.
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23. 8. Insufficient Information
•Put the “5 W's” up front
•Then use enough ink to tell your whole
story, so your customers can make an
informed decision.
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24. 9. Failure to Develop Strong
Vendor Relationships
•Don’t always go with the lowest bid
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25. 10. Changing Too Soon
•By far the most common, and the most
expensive mistake
•Don’t let well-meaning friends persuade
you to change
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26. How is Guerrilla Marketing Different?
1. Time, Energy and Imagination
2. Psychology instead of guesswork
3. Profit is the only yardstick
4. Strictly geared to small business
5. Removes the mystique
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27. How is Guerrilla Marketing Different? (cont..)
6. Cooperation vs. competition
7. Go for the relationship
8. Marketing combinations work
9. Use as many weapons as possible
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29. 1. Investment
•The Law of the Slight Edge:
“The difference between a champion and an
also-ran, more often than not, is a very slim
margin.”
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30. 1. Investment
•People
•Technology
•Yourself
•Your Community
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31. Invest in People
• Hire first for Attitude
–Jack Welsh 20/70/10
• Train Constantly
–Tap your manufacturers
• Resource Center
• Outside Seminars
• Outside Expertise
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32. Invest in Technology
•Digital Video
–Shoot every installation
•Wireless POS
•SEO
•QR Codes
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33. Invest in Yourself
•Knowledge, Skills and Attitude
•Join Professional Groups
•Master Mind Group
•Build Your Library
–Trade magazines
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34. 2. Consistent
•“Poor marketing done consistently will be
more effective than great marketing done
sporadically.”
•Consistency is interpreted as longevity,
credibility, and trust.
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35. “I’ll tell you why I don’t trust him.
It’s that damn sheepskin vest.”
36. 5 Things Every Customer Needs
•Welcome
•Comfortable
•Important
•Understood
•Appreciated
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37. The Need to Feel Welcome
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39. The Need to Feel Welcome
•Greet at the Door
•Never ask, “May I help you?”
•Smile first
•Maintain eye contact
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40. The Need to Feel Comfortable
•Offer refreshment
•Offer your name
•Remember theirs
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41. The Need to Feel Important
•Ask LOTS of questions
–“The 37 Magic Selling Questions”
•Listen
•Use Verbal Attends
•Get then in the store
•Never make them wrong or stupid
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42.
43. The Need to Feel Understood
•Avoid “Tech-talk”
•Use signposting to match their criteria
•Ask, “Is this what you had in mind?”
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44. The Need to Feel Appreciated
24 hours
7 days
30 days
6 months
Annually thereafter
The Rule of 10%
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45. 3. Confident
•“Guerrillas believe in their products and their
people.”
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46. Why Customers Buy From You
Confidence
Quality
Service
Selection
Price
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47. Why Customers Buy From You
1. Confidence
2. Quality
3. Service
4. Selection
5. Price
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48. Confidence comes from:
•Experience
•Product Knowledge
•Competitive Intelligence
•Promises you can keep
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67. Lifetime Value of a Customer
$5,000.00 per year
x 5 years
$25,000.00
x 3%
$750.00
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68. 6. Subsequent
•“It takes 11 positive impressions to
overcome a single negative impression.”
–Repetition, Repetition, Repetition
–You Oughta’ Be In Pictures
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69. Dear Mike
THANK YOU From the desk of
Orvel Ray Wilson
for inviting me
to speak for ARA for the
third year! What a FUN
group! We had a GREAT
time!
OrvelRay
34316 Gap Road, Golden, CO 80403 800-247-9145
70. 7. Convenient
• “Guerrillas are user friendly. They are in touch,
easy to reach, and they do everything
immediately.”
–Location
–Business hours
–Delivery hours
–Staffing
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72. The Economics of Exceptional Service
•The average business never hears from
96% of its unhappy customers.
•But 90% or more will not
visit or buy from them again.
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73. The Economics of Exceptional Service
•For every complaint, the average company
has 26 customers with problems.
•Of customers who register a complaint, 70%
will do business with you again if you
resolved the complaint.
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74. The Economics of Exceptional Service
•That figure jumps to 95% if the customer
feels the problem was resolved quickly.
•The average upset customer tells 9 people
about it. One in five will tell more than 20.
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75. The Economics of Exceptional Service
•Better service performers charged about 9%
more for their goods.
•They grew twice as fast and picked up
market share at 6% a year, while those with
poor customer service lost 2% per year.
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76. The Economics of Exceptional Service
•Service stars earned a 12% return on sales,
vs. a paltry 1% for the rest.
The Strategic Planning Institute, Cambridge, MA
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77. 8. Measurement
•“What you measure is what you get. Inspect
what you expect.”
– Tom Peters
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79. 8. Measurement
•P&L
– Which part of the business is most profitable?
•Days in AR
•Motivate everyone to above average
production
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80. Monthly Sales Performance
Total Sales Number of Gross Margin
Volume Transactions
Jeannie $16,550.00 25 31.1%
Ted $20,196.00 26 30.2%
Aaron $24,952.00 30 29.3%
Chris $19,252.00 32 32.1%
Pat $22,532.00 31 34.9%
Michelle $21,036.00 25 26.0%
Ryan $26,382.00 19 31.0%
Average $21,557.14 26.86 30.7%
81. Monthly Sales Performance
Total Sales Number of Gross Margin
Volume Transactions
Jeannie $16,550.00 25 31.1%
Ted $20,196.00 26 30.2%
Aaron $24,952.00 30 29.3%
Chris $19,252.00 32 32.1%
Pat $22,532.00 31 34.9%
Michelle $21,036.00 25 26.0%
Ryan $26,382.00 19 31.0%
Average $21,557.14 26.86 30.7%
82. Monthly Sales Performance
Total Sales Number of Gross Margin
Volume Transactions
Jeannie $16,550.00 25 31.1%
Ted $20,196.00 26 30.2%
Aaron $24,952.00 30 29.3%
Chris $19,252.00 32 32.1%
Pat $22,532.00 31 34.9%
Michelle $21,036.00 25 26.0%
Ryan $26,382.00 19 31.0%
Average $21,557.14 26.86 30.7%
83. Monthly Sales Performance
Total Sales Number of Gross Margin
Volume Transactions
Jeannie $16,550.00 25 31.1%
Ted $20,196.00 26 30.2%
Aaron $24,952.00 30 29.3%
Chris $19,252.00 32 32.1%
Pat $22,532.00 31 34.9%
Michelle $21,036.00 25 26.0%
Ryan $26,382.00 19 31.0%
Average $21,557.14 26.86 30.7%
84. 8. Measurement
•Traffic and Closing Ratios
–People Counter System
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