The document provides an overview of guerrilla marketing strategies and tactics for professional speakers. It discusses 10 principles of guerrilla marketing including investing in people, technology and yourself. It also outlines various marketing weapons like business cards, testimonials, demo CDs/DVDs, websites and social media. The goal is to use 40-50 different marketing tactics consistently to build reputation and a competitive advantage over other speakers.

2. It’s a Jungle Out There!

4. We Apologize

6. Grape?

9. More More More

11. Slowly but Surely

14. 10 Principles of Guerrilla Marketing

23. Mr. Colton, do we stand behind our products? “ Mr. Colton, do we stand behind our products?”

25. Low Bidder “ How did I wind up here? I was the low bidder!”

27. Gretsch kit

28. Prospect Learning Curve Number of Impressions Total Apathy Purchase Readiness

37. Photo Note Pad Dear Pat, THANK YOU for the opportunity to serve NSA/Houston. What a FUN group! We had a GREAT time! OrvelRay From the desk of Orvel Ray Wilson, CSP 34316 Gap Road, Golden, CO 80403 800-247-9145

39. Show Up “ 90% of sex is showing up.” -- Woody Allen

43. He’s on another line “ He’s on another line at the moment, would you like to hold?”

49. Brussels Sprouts

52. Guerrilla Marketing Weapons for Professional Speakers