10. Why Social Media?
•Easy to use
•Immediate reach
•Reaching NEW users
•Most services are free
•Look at the stats!
11. New Media, New Influencers
• “Marketers and public relations professionals
today are confronted with an astounding array
of new communications channels. Internet-
based social media tools like blogs, podcasts,
online video and social networks are giving
voice to the opinions of millions of consumers.
While mainstream media continues to play a
vital role in the dissemination of information,
even these traditional channels are increasingly
being influenced by online conversations. The
“new influencers” are beginning to tear at the
fabric of marketings as it has existed for 100
years, giving rise to a new style of marking that
is characterized by conversation and
community.” -New Media, New Influencers, and
Implications for Public Relations. 2008. Society for
New Communications Research.
12.
13. What is Facebook?
• Facebook is a free-access social networking
website that is operated and privately owned
by Facebook, Inc. Users can join networks
organized by city, workplace, school, and
region to connect and interact with other
people. People can also add friends and send
them messages, and update their personal
profiles to notify friends about themselves.
The website's name refers to the paper
facebooks depicting members of a campus
community that some US colleges and
preparatory schools give to incoming
students, faculty, and staff as a way to get to
know other people on campus.
14. Facebook examples
•Lexington Medical Center http://www.facebook.com/
group.php?gid=20088101947
•S and S Communications http://www.facebook.com/
pages/West-Columbia-SC/S-and-S-Communications/
49513873019?
sid=c29667f40d3120af72cdb154780a2459&ref=search
•RCPL http://www.facebook.com/pages/Columbia-SC/
Richland-County-Public-Library/15311140063?ref=ts
15. •How to Create www.Facebook.com Account
•Setting up account
•Working with email verification
•Difference in personal account and fan page
•How to add your photo
•Settings (privacy)
•Fan pages
•Importance of sending regular updates
•Keeping stats (insights)
16. What is Twitter?
• Twitter is a free social networking
and micro-blogging service that
enables its users to send and
read other users' updates known
as tweets. Tweets are text-based
posts of up to 140 characters in
length which are displayed on the
user's profile page and delivered
to other users who have
subscribed to them (known as
followers). Senders can restrict
delivery to those in their circle of
friends or, by default, allow
anybody to access them.
17. •How to Create www.Twitter.com Account
•Microblogging
•Setting up account
•Working with email verification
•Setting up background with logo/image
•Hash marks # (see handout)
•At signs @ (see handout)
•Followers/following
•How Twitter works with Facebook as application
18. BENEFITS OF A SOCIAL MEDIA NEWS RELEASE
•www.pitchengine.com
•www.prweb.com
19. What is a blog?
•A blog (a contraction of the term weblog)
is a type of website, usually maintained by
an individual with regular entries of
commentary, descriptions of events, or
other material such as graphics or video.
Entries are commonly displayed in reverse-
chronological order. quot;Blogquot; can also be
used as a verb, meaning to maintain or
add content to a blog.
20. Blogging
•What is blogging/Examples of use
•What are RSS feeds?
•Using www.bloglines.com
•Whatʼs the difference between Blogger and
Wordpress
•www.Blogger.com
•www.Wordpress.com
22. RSS Feeds
•RSS (an abbreviation for Really Simple
Syndication) is a family of Web feed
formats used to publish frequently
updated works—such as blog entries,
news headlines, audio, and video—in
a standardized format.
26. What is YouTube?
•www.YouTube.com is a video
sharing website where users
can upload, view and share
video clips. Three former
PayPal employees created
YouTube in February 2005. In
November 2006, YouTube,
LLC was bought by Google
Inc. for US$1.65 billion, and is
now operated as a subsidiary
of Google.
27. YouTube
•What is YouTube/Examples of use
•state government
•companies
•insights (stats)
•Setting up Channel
•selecting layout
•various options/commenting
30. More video options
•www.Vimeo.com
•500mb storage/week (no 10 minute limit
like YouTube)
•higher quality video
•sharing options
•www.Blip.tv
•1gb upload but may sacrifice quality
•offer a pro account for $8/month
