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Using social media to reach the public


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Presentation for the SC Municipal Clerks and Treasurers Institute.

Published in: Education, Business, Technology
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Using social media to reach the public

  1. 1. Using Social Media to Reach the Public<br />Dr. Curtis R. Rogers, Communications Director<br />SC State Library<br />2011 SC Municipal Clerks & Treasurers Institute <br />September 15<br />
  2. 2. Agenda<br />Overview (interactive vs. talking head)<br />Video<br />Questions & Answers<br />Examples <br />Group Exercise with Review<br />
  3. 3.
  4. 4. What are your <br />first thoughts?<br />
  5. 5. How is local government changing?<br />
  6. 6.
  7. 7. Have a Social Media Policy<br />Be sure to have a social media policy for your office!<br />SC Budget & Control Social Media Policy -<br />SC State Library Social Media Policy -<br />Find more examples at Social Media Governance -<br />
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  11. 11. Review of SC County Government Web Sites for Social Media Logos (August 2011)<br />
  12. 12. Learning exercise<br />Think about Social Media, the communities you serve, and your office workflow.<br />In small groups, take ____ minutes to discuss:<br />How to get more involved.<br />How to make social media more effective.<br />What are your next steps?<br />Each group selects a note taker/speaker to report on what was discussed.<br />Reports – each group will have 2 minutes to report on your discussion. <br />
  13. 13. Your homework assignment:<br />
  14. 14. Resources<br />How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press.<br />5 Objections to Social Media in Government … and their Responses by Kieran Harrop.<br />GovLoop – Social Media for Government Employees<br />DISCUS – South Carolina’s Virtual Library <br />Use your local public library!<br />
  15. 15. Be flexible<br />Flickr:Ingorrr<br />
  16. 16. Don’t be hostile to new technology<br />Flickr:Lara604<br />
  17. 17. Flickr:woodleywonderworks<br />Treat new technology like they would.<br />
  18. 18. Keep up!<br />Flickr:whiteafrican<br />
  19. 19. Play & Experiment<br />Flickr:TheLightworks<br />
  20. 20. Flickr:lovelypetal<br />
  21. 21. Thank you!<br />Dr. Curtis R. Rogers, <br />Communications Director<br />803-734-8928<br /> <br />