School Pr And Social Media - NSPRA 2008


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School Pr And Social Media - NSPRA 2008

  1. 1. Evelyn McCormack       NSPRA 2008 School PR & Social Media
  2. 2. What's Social Media? <ul><ul><li>Blogs, Wikis </li></ul></ul><ul><ul><li>Social Bookmarking Sites </li></ul></ul><ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Web 2.0 Tools and Apps </li></ul></ul>
  3. 3. The Machine is Us/ing Us Prof. Michael Wesch, Kansas State University
  4. 4. And Why Should I Care? <ul><ul><li>Social Media spreads the word (online) about your schools </li></ul></ul><ul><ul><li>Helps promote you </li></ul></ul><ul><ul><li>Outlet of expression for school leaders & communicators (blogs, enewsletters, online press releases) </li></ul></ul>
  5. 5. <ul><ul><li>Alternative to print media. You manage the message </li></ul></ul><ul><ul><li>Collaborative and user-generated </li></ul></ul><ul><ul><li>Work more efficiently </li></ul></ul><ul><ul><li>It is the future </li></ul></ul>
  6. 6. Your Social Media Toolbox <ul><ul><li>Firefox as your browser </li></ul></ul><ul><ul><li>Google, iGoogle & Google Docs </li></ul></ul><ul><ul><li>Web 2.0 Apps  </li></ul></ul><ul><li>RSS Feeds </li></ul><ul><ul><li>Social Bookmarking Sites  </li></ul></ul><ul><ul><li>  Blogs & eNewsletters </li></ul></ul>
  7. 7. RSS Feeds & Social Bookmarking <ul><ul><li>RSS allows you to receive all your favorite websites and blogs, instead of searching for them. </li></ul></ul>
  8. 9. Web-Based Social Bookmarking Sites Credit:
  9. 10. Credit:
  10. 11. How Social Bookmarking Works... <ul><ul><li>Sign up free with Digg , , Stumbleupon and/or any other bookmarking sites. </li></ul></ul><ul><ul><li>Install browser plug-in to easily click on the symbol and automatically save your favorite web pages. </li></ul></ul><ul><ul><li>Go back to your bookmarking site and &quot;tag&quot;  favorites to organize your bookmarks. </li></ul></ul>
  11. 12. My plug ins on my Firefox browser for (top) and Stumbleupon (bottom) My Page & Bookmarks
  12. 13. Wikis, Blogs & Online Press Releases
  13. 14. Excellence in Elmsford is actually a blog created using the free blog platform, Wordpress.  The comments option is turned off, and it's emailed to the community.
  14. 16. Social Bookmarking Buttons Subscribe button for RSS No comments, but you can email him directly
  15. 17. I created this blog on the free Edublogs platform,  used exclusively by educators or administrators. Note the &quot;Blogging from NSPRA&quot; link at the top.
  16. 18. Your Homework -- when you get home, read this blog & tell me what you think .
  17. 19. Use Wikis to Plan & Communicate NYSchoolPr People is a wiki created online for the Westchester School PR Assoc. and the Rockland School PR Assoc.
  18. 20. Online Press Releases An online press release I created in April to publicize an event. Used to create it online. It's been viewed 58 times, and not by me!
  19. 21. Direct link to our website Direct links to websites
  20. 22. Shameless Self-Promotion: Social Networking <ul><li>Get a LinkedIn Profile Build a Facebook Page Get a Visual CV </li></ul>
  21. 23. <ul><li>Get a Facebook Page ? Facebook: 39 million active users Existing Facebook Groups: Public Relations Society of America (3,488 members), PRWeek Networkers (1,839), PR Job Watch (2,354), The Official Facebook PR Group (7,407). You can make it as private as you want. </li></ul>
  22. 24. A swurl page -- everything you've done online in a timeline view.
  23. 25. A Ton of Resources <ul><ul><li>The Complete Web 2.0 Directory </li></ul></ul><ul><ul><li>P R 2.0 </li></ul></ul><ul><ul><li>L etterpop </li></ul></ul><ul><ul><li>Social Bookmarking in Plain English (video that explains it all very simply) </li></ul></ul><ul><ul><li>RSS In Plain English </li></ul></ul><ul><ul><li>Mediated Cultures at Kansas State Univ. </li></ul></ul>
  24. 26. <ul><ul><li>A-Z Glossary of Web 2.0 Terms </li></ul></ul><ul><ul><li>The Common Craft Show (video how-tos) </li></ul></ul><ul><ul><li>P BWiki </li></ul></ul><ul><ul><li> (group writing/editing) </li></ul></ul><ul><ul><li> (website that creates enewsletters for you and will let up to 3,000 people subscribe. Cost is $19 a month.) </li></ul></ul>
  25. 27. <ul><ul><li>280 Slides (create online slide shows that you can share) </li></ul></ul><ul><ul><li>Nancy White's Online Interaction Glossary </li></ul></ul><ul><ul><li>PR Open Mic </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Snipshot (edit your photos online/alternative to Photoshop) </li></ul></ul><ul><ul><li>Media Bistro </li></ul></ul>