Social Media Resources


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List of social media resources for the 4LaborUnions group.

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Social Media Resources

  1. 1. Social Media Resources<br />Last updated: 11/4/2009<br /><ul><li>
  2. 2. SmartBrief on Social Media Issues -
  3. 3. Social Media Explorer --
  4. 4. Ragan newsletters --
  5. 5. PCDC listserv? It's the online discussion group of Progressive Communicators of Washington, D.C
  6. 6. Progessive Exchange?
  7. 7. Labor Talk
  8. 8.
  9. 9. Twitter users can now send audio tweets to each other using a third-party service from Internet communication provider Jajah.
  10. 10. </li></ul>ANALYTICS<br />Ways to dig deeper into your social media analytics; allows you to map out blogosphere and tells you where to reach your core audience<br /> <br /><br /><br />Conversation ratio – how many comments you getting on your content<br />Look at which topics you get more clicks/comments<br />Look at content – compare a discussion forum online vs. townhall meetings across the country<br />Tracking links –<br /> <br />Social media monitoring<br />filtrbox - you get to monitor unlimited keywords / phrases, structure the reporting / data and look at it a few different ways...<br />Mentions, top sites / authors, etc. all standard - also breaks out which media channels too - blogs vs. microblogs vs mainstream<br />ScoutLabs<br />BrandEye and Trackur<br />TWITTER TOOLS<br />HootSuite<br />Tweetdeck<br />Seesmic<br />Twitterface – create branded interface for Twitter with feeds, etc.<br />Twitalyzer – usage stats<br />“What the trend?” – popular topics on Twitter<br />Twellow: Twellow prides itself as being “The Twitter Yellow Pages”. It’s a directory that allows you to search for other Twitter users based on interest, category or location. Twitter users are able to claim and fill out Twellow listings, which then become searchable. If you’re a local car repair shop, you could use Twellow to find other mechanics in your area, identify people who list themselves as car fanatics, or to find business owners in parallel fields. Twellow ranks users by the number of followers they have, so the person with the biggest network will rank at the top. To help people find you, you should also fill out your personal Twellow profile and add yourself to the appropriate categories.<br />WeFollow Directory: WeFollow is a Twitter directory that lets users tag their account with different keywords or interests. For example, if you’re that car mechanic listed above, you can tag yourself with “automobiles”, “cars” and “mechanic” to make it easy for people interested in these things to find you. Of course, you can also search for the same terms in order to find people that you’d be interested in following. Because users can create whatever tags they want, try to add yourself to the relevant communities that have the most followers. For example, [writer] has almost 11,900 different users listed, where as [writers] only has 132. You’d want to list yourself in the first group, rather than the latter one.<br />TwitterCounter – chart followers over time<br /> – URL shortener and tracker<br /> – monitor your organization <br /> – Google Alerts for Twitter<br />Monitter – live streaming view of what people in your location are saying about your organization<br />Radian6 & techrigy – monitoring tools<br />Twitbacks & – design options for Twitter<br />3rd Party Vendors Who Work on Apps<br />Examples of good campaigns/pages<br />Here's a great example of a Facebook page that I'm sure uses Facebook Connect. I'm sure you've heard of her. She has a great, highly informative blog.<br /> – good presentation about social media too<br />SOCIAL MEDIA POLICIES<br />The most comprehensive Social Media Policy and Handbook I've seen is from the American Red Cross:<br /><br />However, there are some other good reads I'd recommend: <br />* Social Media in the Nonprofit Workplace: Does Your<br />Organization Need A Social Media Policy?<br /><br />-workplace-does-your-organization-need-a-policy.html<br />* Creating a Social Media Policy at your Nonprofit:<br /><br />social-media-policy-for-your-nonprofit.aspx<br />* Online database of Gov't & Nonprofit Social Media Policies:<br /><br />* HR Article on creating social media policies from<br /><> :<br /><br />* What's the opportunity cost when a nonprofit blocks employees<br />from using social network sites during work hours?<br /> <br />* 40 examples of Guidelines for Social Media Staff:<br /> <br />lines/<br />* some notes from a law/HR-oriented panel on social media<br />policies I attended:<br /> <br />es/<br />