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Writing & Editing Week 7


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Writing & Editing for Digital Media week 7 - focus on student media

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Writing & Editing Week 7

  1. 1. Writing & Editing for Digital Media Week 6: Page design & making the story work Workshop: Student publications
  2. 2. What does a good webpage need? <ul><ul><li>Home page/landing pages </li></ul></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Search function </li></ul></ul><ul><ul><li>Useful links (useful to whom?) </li></ul></ul><ul><ul><li>Appropriate rich content </li></ul></ul><ul><ul><li>Footer (copyright, &quot;About us&quot; etc) </li></ul></ul><ul><ul><li>Archives </li></ul></ul><ul><ul><li>What else? </li></ul></ul>
  3. 3. Taking advantage of Web 2.0 <ul><ul><li>Web 2.0 is about how we use the internet to communicate. It's about users, creators and participation. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Watch this video. Seriously, watch it: </li></ul></ul><ul><li>         The Machine is Us/ing Us </li></ul><ul><ul><ul><li>by Prof Michael Wesch, Kansas State Uni </li></ul></ul></ul>
  4. 4. Web 2.0 = conversation <ul><ul><li>print = one way conversation </li></ul></ul><ul><ul><li>web 1.0 = online but still one way conversation </li></ul></ul><ul><ul><li>web 2.0 = millions of conversations </li></ul></ul><ul><ul><li>Jay Rosen from NYU talks about participatory media and &quot;the people formerly known as the audience&quot; </li></ul></ul><ul><ul><li>don't talk to &quot;the audience&quot; - get involved in lots of different conversations with individuals. </li></ul></ul><ul><li>  </li></ul>
  5. 5. What does your website say? <ul><ul><li>Do you encourage readers to get involved? </li></ul></ul><ul><ul><li>Do you let people contact you online (via email, web contact form, etc) </li></ul></ul><ul><ul><li>Do you give people a reason to come back to your site? </li></ul></ul><ul><ul><ul><li>ie news updates </li></ul></ul></ul><ul><ul><ul><li>does it look like the site content changes regularly? </li></ul></ul></ul>
  6. 6. What should a student publication do online? <ul><ul><li>Do you let people know how to find: </li></ul></ul><ul><ul><ul><li>Your print edition </li></ul></ul></ul><ul><ul><ul><li>Your editorial office on campus </li></ul></ul></ul><ul><ul><ul><li>Who's on the editorial team </li></ul></ul></ul><ul><ul><ul><li>Where to send in a comment or news tip? </li></ul></ul></ul><ul><ul><ul><li>Where else your paper has an online presence (link to Facebook group, Twitter account, etc) </li></ul></ul></ul><ul><ul><li>Look at different student newspaper websites and see if they encourage readers to contact you or get involved. </li></ul></ul>
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  13. 13. What does Farrago do online? <ul><ul><li>Many Australian student newspapers have a bare webpage without helpful information </li></ul></ul><ul><ul><li>What questions would a reader have who came to your site? Does your site answer these questions? </li></ul></ul><ul><ul><ul><li>How can I contribute a story or news tip? </li></ul></ul></ul><ul><ul><ul><li>How can I find you on campus? </li></ul></ul></ul><ul><ul><ul><li>How can I contact you online (ie email, contact form, comment on website)? </li></ul></ul></ul>
  14. 14. <ul><ul><li>Lack of control of the website (usually hosted by the student union) </li></ul></ul><ul><ul><li>Poor/difficult to use Uni website infrastructure </li></ul></ul><ul><ul><li>Lack of support for going online -  funding/training/tools </li></ul></ul><ul><ul><li>Uni concern about publishing online </li></ul></ul><ul><ul><ul><li>opening up website to comments, user generated content, etc - legal concerns, defamation etc  </li></ul></ul></ul><ul><ul><ul><li>concern that website needs to uphold University's image (website as corporate marketing tool)  </li></ul></ul></ul><ul><ul><li>  What other challenges? </li></ul></ul>Challenges
  15. 15. Yes, that's a  lot of challenges
  16. 16. Here, have a puppy.
  17. 17. Options for student publications <ul><ul><li>Depending on the web infrastructure and tools available to you, you may want to focus on: </li></ul></ul><ul><ul><ul><li>Making your print publication more online friendly </li></ul></ul></ul><ul><ul><ul><li>making your current website more online friendly </li></ul></ul></ul><ul><ul><ul><li>exploring online options beyond your uni website </li></ul></ul></ul>
  18. 18. Make your print publication more online friendly <ul><ul><li>  publish & promote contact details including email addresses in the print version </li></ul></ul><ul><ul><li>Ensure that the relevent people have access to that email to read and respond </li></ul></ul><ul><ul><li>Maybe one generic email for news tips - which will be seen by or circulated to the whole news team. </li></ul></ul><ul><ul><li>Have a visible presence on online communities where your readers are (ie Facebook, MySpace, Twitter). A place to share your news stories (here's a taste of what's in the mag this month) and for readers to send you feedback and news leads. </li></ul></ul><ul><ul><li>  </li></ul></ul>
  19. 19. What's a short term solution  to get us online? <ul><ul><li>University websites move as slowly as glaciers.  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Establish online communities outside the university to be able to do things quickly and to keep control yourself </li></ul></ul><ul><ul><li>Ning is a very easy way to set up an online community - it can be private (for your editorial team) or public (for all students of your uni) </li></ul></ul><ul><li> </li></ul><ul><ul><li>A Facebook group or page is another option - and lots of students are already on there. </li></ul></ul>
  20. 20. External hosting warning... <ul><ul><li>Beware: Terms of service, copyright and censorship. Do you want to control your own media and copyright? </li></ul></ul><ul><ul><li>Some companies claim copyright on media (photos! vidoes!) uploaded to their site (ie Facebook) - read the terms of service! </li></ul></ul><ul><ul><li>Some companies make it difficult to get your data *back* from their site if you want to leave (proprietary file formats, difficult migration process). Can you back up your data and take it with you? </li></ul></ul>
  21. 21. <ul><ul><li>Companies like YouTube (owned by Google) who host the data can decide to censor it ie if someone claims it is offensive. Try googling &quot;YouTube censorship&quot; or &quot;LiveJournal breastfeeding&quot;  </li></ul></ul><ul><ul><li>These companies doesn't need to announce when they remove material or why </li></ul></ul><ul><ul><li>If you publish politically sensitive material, you may want to consider hosting it yourself where you can control it. </li></ul></ul>
  22. 22. Legal risks <ul><ul><li>I AM NOT A LAWYER! </li></ul></ul><ul><ul><li>We will look at legal issues in Week 10 </li></ul></ul><ul><ul><li>Educate yourself on the laws around copyright, defamation & privacy - since you may be storing & publishing reader's personal information (a la Facebook) </li></ul></ul><ul><ul><li>You need to be aware of the legal considerations the uni faces if moving to online student publishing </li></ul></ul><ul><ul><li>If you are able to demonstrate knowledge about these issues, you have a better chance of the Uni supporting your move online. </li></ul></ul>
  23. 23. What can you do now? <ul><ul><li>Talk to the editors of Farrago about how you can get involved. </li></ul></ul><ul><ul><li>Talk to its publishers (the University and Student Union) about how students can get involved in university web publishing & online news </li></ul></ul><ul><ul><li>Continue in print and web or migrate to web only? A long term decision which won't happen overnight, and involves you, the Student Union and the University. Not to mention your readers, the students. </li></ul></ul><ul><ul><li>What else do you want to do online? What do students want? </li></ul></ul>
  24. 24. Extend your involvement on campus <ul><ul><li>Contact and work with student/community radio stations (TV/internet broadcasting?) </li></ul></ul><ul><ul><li>Work with teachers and students in the Media & Comms school as well as Publishing & Comms </li></ul></ul><ul><ul><li>Think about other departments that may have skilled people wanting to get involved - IT, visual arts, graphic design, TV & film production courses  </li></ul></ul><ul><ul><li>  Clubs and societies who may have skills to offer or a large potential reader base or source of stories (ie overseas students association) </li></ul></ul>
  25. 25. Unofficial &quot;offcampus&quot; websites  <ul><ul><li>PROS:  </li></ul></ul><ul><ul><ul><li>Bypass the University and Union and publish something independent.  </li></ul></ul></ul><ul><ul><ul><li>You control the website and can update it as often as you want </li></ul></ul></ul><ul><ul><li>CONS:  </li></ul></ul><ul><ul><ul><li>You can expect problems if you use the uni name or the name of your publication. </li></ul></ul></ul><ul><ul><ul><li>An unofficial website might be hard for students to find, and you probably can't link to it from your &quot;official&quot; website </li></ul></ul></ul>
  26. 26. If you start a separate blog... <ul><ul><li>GA separate blog or website loses the &quot;Google juice&quot; of your main website. How can students find you? </li></ul></ul><ul><ul><li>Link to the blog in the main navigation bar of your publication website if possible </li></ul></ul><ul><ul><li>Put a teaser for the blog (including links to recent posts) on your publication's main web page - you can do this automatically with a widget </li></ul></ul><ul><ul><li>Mention relevant blog posts in your print publication </li></ul></ul><ul><ul><ul><li>ie at the end of a story, mention that the author blogs also and give the URL of the blog </li></ul></ul></ul>
  27. 27. Be good at Web 2.0 <ul><ul><li>Don't just blast out your content and ideas. That's as annoying as advertising. Converse & respond. </li></ul></ul><ul><ul><li>Don't just use your website - comment on Facebook, other blogs & websites.  </li></ul></ul><ul><ul><li>Link to interesting stuff created by other people, that your readers might like. </li></ul></ul><ul><ul><li>The web is multimedia - use photos, video, audio. </li></ul></ul><ul><ul><li>Use a tool to manage updates across multiple sites at once (ie Twitter, Facebook etc) - eg Ping </li></ul></ul>
  28. 28. New tools available &quot;off campus&quot; <ul><ul><li>Video - YouTube </li></ul></ul><ul><ul><ul><li>has limits on how long your video can be </li></ul></ul></ul><ul><ul><ul><li>for pre-recorded video </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>For live video streaming, check out Ustream </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>You just need a video camera </li></ul></ul></ul><ul><ul><ul><li>You can show your Ustream on your website </li></ul></ul></ul><ul><ul><ul><li>Or people can watch your Ustream site on your own &quot;channel&quot; or page on the Ustream website </li></ul></ul></ul>
  29. 29. Blog software is powerful <ul><ul><li>Blogging software is publishing software - so it can be used to do a whole website if you want, not just a standalone blog </li></ul></ul><ul><ul><li>For example,  publishes a very busy news website using WordPress  </li></ul></ul><ul><ul><li>Crikey publishes a whole network of blogs using WordPress: </li></ul></ul><ul><ul><li>Or you can publish one individual blog: </li></ul></ul><ul><ul><li>Open Source blog software like WordPress or Drupal is free and supported by a community of developers </li></ul></ul><ul><li>         </li></ul>
  30. 30. Blogs <ul><ul><li>Blogs - a free hosted blog  means it's on someone else's website (ie if you start a blog on, Blogger, etc) </li></ul></ul><ul><li>   </li></ul><ul><ul><li>If you host it yourself: </li></ul></ul><ul><ul><ul><li>it's on your own website </li></ul></ul></ul><ul><ul><ul><li>you need to register a domain name and an account with a web host, then upload blogging software. </li></ul></ul></ul><ul><ul><ul><li>One easy hosting option is Dreamhost, because they can set up your blogging software for you  - check out Dreamhost Apps to see how it works </li></ul></ul></ul><ul><ul><ul><li>   </li></ul></ul></ul><ul><ul><li>  </li></ul></ul>
  31. 31. <ul><ul><li>One cool tool is Cover It Live - </li></ul></ul><ul><ul><ul><li>Great for covering live events &quot;as they happen&quot; </li></ul></ul></ul><ul><ul><ul><li>Check out the Demo on their website - it shows how you can get it up and running in two minutes </li></ul></ul></ul><ul><ul><ul><li>You embed it on your website just like you'd embed a YouTube video </li></ul></ul></ul><ul><ul><ul><li>Readers can ask questions and you can answer instantly </li></ul></ul></ul><ul><ul><ul><li>Crikey used it to do their US Election night coverage       </li></ul></ul></ul>Live Blogging
  32. 32. Free Image &Video resources <ul><ul><li>Sourcing free pictures, video and music is possible through Creative Commons </li></ul></ul><ul><ul><li>Creative Commons helps writers, musicians and multimedia producers share and build on each other's work, legally. It's an alternative to traditional copyright. </li></ul></ul><ul><ul><li>Barack Obama just made the White House website Creative Commons! </li></ul></ul><ul><ul><li>Watch this video: Creative Commons - A Shared Culture </li></ul></ul><ul><li>  </li></ul>
  33. 33. Find and share free, legal content <ul><ul><li>Find out how to access content - and share it - using Creative Commons instead of traditional copyright </li></ul></ul><ul><ul><li>Here are two sources of loads of sharable media: </li></ul></ul><ul><ul><li>WikiMedia Commons: </li></ul></ul><ul><ul><li>Flickr Commons: </li></ul></ul>
  34. 34. Get on Facebook! <ul><ul><li>students are already there </li></ul></ul><ul><ul><li>a way to promote your magazine and get reader feedback and news tips </li></ul></ul><ul><ul><li>Make sure videoes and blog posts autopost to your Facebook Page </li></ul></ul><ul><ul><li>Have someone in charge of updating/responding to the page - roster it if needed to spread the load </li></ul></ul><ul><ul><li>Keep it alive! Change the status update message a few times a week, or send out a message to your group/fans   </li></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul>
  35. 35. Be useful on Facebook! <ul><ul><li>Don't just use it as a way to advertise.  </li></ul></ul><ul><ul><li>Be useful and interesting </li></ul></ul><ul><ul><li>Use it as a way to communicate with your readers and make them interested in you and your publication. </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Break news & give teasers from your print edition </li></ul></ul><ul><ul><li>Publish video & photos </li></ul></ul><ul><ul><li>It's not all about you. Link to other interesting content!  </li></ul></ul><ul><ul><li>Give readers fun and easy ways to get involved </li></ul></ul><ul><ul><ul><li>competitions </li></ul></ul></ul><ul><ul><ul><li>submit photos/videos </li></ul></ul></ul>
  36. 36. Facebook - Group or Page? <ul><ul><li>Facebook Groups and Facebook pages can do different things. </li></ul></ul><ul><ul><li>Check out which one suits what you want to do with your Facebook. </li></ul></ul><ul><ul><li>For a blog post about the pros and cons of Facebook Groups versus Pages for student publications, see: </li></ul></ul><ul><li>     The Student Leader Think Tank: </li></ul><ul><li> </li></ul>
  37. 37. Twitter? Ya rly. <ul><ul><li> - it's a short message, microblogging platform </li></ul></ul><ul><ul><li>140 character limit </li></ul></ul><ul><ul><li>You can post messages (tweets) and &quot;follow&quot; other people to read their tweets. </li></ul></ul><ul><ul><li>You can update by web, SMS or Twitter tools like Twhirl or Tweet Deck </li></ul></ul><ul><ul><li>If you are selective about your Twitter community, it's a powerful resource and you'll have experts at your fingertips.  </li></ul></ul>
  38. 38. Journalists use Twitter <ul><ul><li>It's already being used by professional journalists, editors and publications </li></ul></ul><ul><ul><li>News broken there included the Mumbai terrorist attacks </li></ul></ul><ul><ul><li>You can break news and get news tips </li></ul></ul><ul><ul><li>Promote new content you've put online </li></ul></ul><ul><ul><li>Get feedback & let readers contribute to stories. </li></ul></ul>
  39. 39. How can you use Twitter? <ul><ul><li>Jay Rosen - teaches Journalism at NYU </li></ul></ul><ul><ul><li>&quot;It's a handbuilt tipster network. The people I follow bring essential things to my attention and keep me current.&quot; </li></ul></ul><ul><ul><li>&quot;Twitter keeps me in touch with people who are friends of my ideas. I know about their projects and current obsessions; they know about mine.&quot; </li></ul></ul><ul><ul><li>check out his Twitter stream: @jayrosen_nyu </li></ul></ul>
  40. 40. Join networks of student editors <ul><ul><li>Contact other student publications & editors - share ideas, potentially share resources </li></ul></ul><ul><ul><li>Join or set up online communities for student editors eg </li></ul></ul><ul><ul><li>Start a local community for Australian editors using Ning, Facebook, Google Groups,Yahoo Groups, etc </li></ul></ul><ul><ul><li>The NUS conference (week of 6-11 July 2009) will include 1 day devoted to student media. Contact them to find out more & get involved. </li></ul></ul>
  41. 41. Useful resources for online publishers <ul><ul><li>Tools for Citizen Journalism -  a wiki  </li></ul></ul><ul><li> </li></ul><ul><ul><li>Handbook for Bloggers and Cyberdissidents by Reporters without Borders </li></ul></ul><ul><li> </li></ul><ul><ul><ul><li>  includes advice on how to start a blog, get it picked up by search engines, ethical guidelines and recommendations for the best tool to use </li></ul></ul></ul><ul><ul><ul><li>information on how to blog anonymously and technical ways to get around censorship </li></ul></ul></ul>
  42. 42. Australian Resources <ul><ul><li>The Writers Guide to making a digital living </li></ul></ul><ul><ul><li>Arts Law Centre of Australia Online - Legal issues for bloggers: </li></ul></ul>
  43. 43. University news online   <ul><ul><li>The Melbourne Newsroom </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>The Union </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Farrago </li></ul></ul><ul><ul><li> </li></ul></ul>
  44. 44. Is it any good? <ul><ul><li>Pick one of the Unimelb sites and answer the following: </li></ul></ul><ul><ul><li>Start at the uni home page and try to find the section you’re looking for (ie Uni news, Farrago, etc). How easy/difficult is it? Try using the search function to find it. </li></ul></ul><ul><ul><li>Do they have consistent headers, footers and navigation areas? </li></ul></ul><ul><ul><li>See if anything about the site annoys or confuses you, and work out what the site  should  be doing at that point. </li></ul></ul><ul><ul><li>Turn off support for images or JavaScript in your browser, or use your mobile phone and compare the experience to using the same site on your computer. </li></ul></ul>
  45. 45. Workshop time! <ul><ul><li>Your challenge is to suggest ways to better use the Uni’s websites to publish and publicise student writing and news online </li></ul></ul><ul><ul><li>You should also suggest what kind of content you think Melbourne students want </li></ul></ul><ul><ul><li>Use your analysis of one of the Unimelb sites as your starting point </li></ul></ul><ul><ul><li>What navigation/layout changes would you suggest? </li></ul></ul><ul><ul><li>What kind of internal/external links would be appropriate? </li></ul></ul><ul><ul><li>Community/audience building: Where do students from Melbourne hang out online? How can you connect with them? </li></ul></ul>