Social Media
Jumping into the Soup
                Presentation to the
       Kaplen JCC on The Palisades
                ...
Social Media Intro
• An Overview
  o LinkedIn
  o Facebook
  o Twitter
• 3 SocMed Tools for the Kaplen JCCOTP

• Your Ques...
What We Expected




         http://zamchicktheblog.blogspot.com/2009_02_01_archive.html
What We Got
Using Social Media
   The Old Way                 The New Way
                          • Form business networks
• Connect...
Websites and Blogs
• Website: An online presence of an organization whose
  primary purpose is to inform its audience.

• ...
Website
        Website Uses         JCCOTP Home Page
    Outreach
•
    Member Information
•
    Calendar
•
     Profiles...
Blogs
   Why Have A Blog?               DCJCC Blog Entry
• A less formal voice

• Dynamic updating

• Website interactivit...
Social Media Definitions
• LinkedIn is an online network of 30 million designed for
  professional interaction

• Facebook...
LinkedIn




LinkedIn’s U.S. unique visitors shot up 22 percent to
7.7 million, up from 6.3 million in December. www.techc...
What is LinkedIn
What LinkedIn Can Do for You
• Reach and interact with qualified professionals

• Direct access through trusted personal i...
JCCs on LinkedIn

• JCC of Greater Kansas City

   • JCC of Western Monmouth

         • Sid Jacobson JCC - Roslyn, NY
Group Engagement on LinkedIn
What is Facebook?
Who’s on Facebook?
• 25 million users 25 and under, median age 26

• 5 million middle school+

• Fastest-growing groups: 5...
Benefits of Facebook
• Access to the social world, i.e. it’s cool

• The viral effect

• Multi media Interaction

• Social...
JCCs on Facebook
• JCC Teens, NY

• JCC Generation R, NY

• Shoshana JCC Manhattan Rudnick, NY

• JCC Club
Using Facebook for Outreach
http://geekandpoke.smugmug.com/Cartoon
Twitter




In February, 4 million people in the U.S. visited the
site, up from 2.6 million the month before.
http://www.t...
Twitter
Tweet
Preparing presentation for Kaplen JCC on
  the Palisades: “Social Media – Jumping
  into the Soup” http://www.jccotp...
TinyURL Makes it Fit
JCCs on Twitter
LET’S TRY IT OUT
2009 Rubin Run
• Website

            • Blog

               • LinkedIn

                     • Facebook

                ...
Core Message


         2009 Mom’s Day Rubin Run –
     Fitness & Fun for the entire Family –
             Starts Thursday...
Blog: 2009 Rubin Run
Linkedin: Rubin Run
Facebook: 2009 Rubin Run
Twitter: 2009 Rubin Run
Social Media Recap
• An Overview
  o LinkedIn
  o Facebook
  o Twitter
• 3 SocMed Tools for the 2009 Mom’s Day
  Rubin Run
Ready to Jump Into The Soup?
Q&A
Thank you!

www.sperlingreene.com
   Karen Sperling, Chief Conversation Officer
 Steven Greene, Chairman of The Conversati...
3 24 Jcc Presentation Master4
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A presentation to a not for profit membership organization on "jumping into the soup" of social media

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3 24 Jcc Presentation Master4

  1. 1. Social Media Jumping into the Soup Presentation to the Kaplen JCC on The Palisades March 24, 2009
  2. 2. Social Media Intro • An Overview o LinkedIn o Facebook o Twitter • 3 SocMed Tools for the Kaplen JCCOTP • Your Questions and Answers
  3. 3. What We Expected http://zamchicktheblog.blogspot.com/2009_02_01_archive.html
  4. 4. What We Got
  5. 5. Using Social Media The Old Way The New Way • Form business networks • Connect with friends • Reach stakeholders • Connect with family • Raise awareness to the JCCOTP and its programs • Connect with current and former co-workers • Develop interactive relationships • Drive traffic to the website
  6. 6. Websites and Blogs • Website: An online presence of an organization whose primary purpose is to inform its audience. • Blog: An online diary often included in a website or on its own with regular entries of commentary with an interactive component
  7. 7. Website Website Uses JCCOTP Home Page Outreach • Member Information • Calendar • Profiles • Online Catalog • Charitable Giving • Training and Education • Announcements •
  8. 8. Blogs Why Have A Blog? DCJCC Blog Entry • A less formal voice • Dynamic updating • Website interactivity • Thought leader
  9. 9. Social Media Definitions • LinkedIn is an online network of 30 million designed for professional interaction • Facebook is a social utility of 30 million users that connects people with friends and colleagues • Twitter is a microblogging service in which 15 million users answer quot;What are you doing?quot; with messages of 140 characters in length
  10. 10. LinkedIn LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. www.techcrunch.com/
  11. 11. What is LinkedIn
  12. 12. What LinkedIn Can Do for You • Reach and interact with qualified professionals • Direct access through trusted personal introductions • Increase reach of fundraising Exchange information with like-minded professionals • • Increase membership • Drive website traffic
  13. 13. JCCs on LinkedIn • JCC of Greater Kansas City • JCC of Western Monmouth • Sid Jacobson JCC - Roslyn, NY
  14. 14. Group Engagement on LinkedIn
  15. 15. What is Facebook?
  16. 16. Who’s on Facebook? • 25 million users 25 and under, median age 26 • 5 million middle school+ • Fastest-growing groups: 55+ up 156% since 2008 • 45% of Google users have Facebook homepage http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
  17. 17. Benefits of Facebook • Access to the social world, i.e. it’s cool • The viral effect • Multi media Interaction • Social engagement with members • Web traffic generation • New member acquisition and retention http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
  18. 18. JCCs on Facebook • JCC Teens, NY • JCC Generation R, NY • Shoshana JCC Manhattan Rudnick, NY • JCC Club
  19. 19. Using Facebook for Outreach
  20. 20. http://geekandpoke.smugmug.com/Cartoon
  21. 21. Twitter In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before. http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/
  22. 22. Twitter
  23. 23. Tweet Preparing presentation for Kaplen JCC on the Palisades: “Social Media – Jumping into the Soup” http://www.jccotp.org/
  24. 24. TinyURL Makes it Fit
  25. 25. JCCs on Twitter
  26. 26. LET’S TRY IT OUT
  27. 27. 2009 Rubin Run • Website • Blog • LinkedIn • Facebook • Twitter
  28. 28. Core Message 2009 Mom’s Day Rubin Run – Fitness & Fun for the entire Family – Starts Thursday 5/7 www.jccotp.org Total count: 93 characters
  29. 29. Blog: 2009 Rubin Run
  30. 30. Linkedin: Rubin Run
  31. 31. Facebook: 2009 Rubin Run
  32. 32. Twitter: 2009 Rubin Run
  33. 33. Social Media Recap • An Overview o LinkedIn o Facebook o Twitter • 3 SocMed Tools for the 2009 Mom’s Day Rubin Run
  34. 34. Ready to Jump Into The Soup?
  35. 35. Q&A
  36. 36. Thank you! www.sperlingreene.com Karen Sperling, Chief Conversation Officer Steven Greene, Chairman of The Conversation ksperling@sperlingreene.com sgreene@sperlingreene.com (201) 871-0605 The currency of marketing is powerful conversation.

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