ICMA Google Analytics Workshop Tõnis Hinnosaar

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International Classified Media Association Google Analytics Workshop (Tallinn, 15.05.09) by Tõnis Hinnosaar, www.altex.ee

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  • ICMA Google Analytics Workshop Tõnis Hinnosaar

    1. 1. Google Analytics Tõnis Hinnosaar altex marketing, partner Internet Marketing Innovative Internet Marketing TM
    2. 2. Google Analytics http://www.google.com/analytics/ Internet Marketing Innovative Internet Marketing TM
    3. 3. Introduction What are we doing today? Internet Marketing Innovative Internet Marketing TM
    4. 4. Latest GA trends Internet Marketing Innovative Internet Marketing TM
    5. 5. › API - Application Programming Interface! › Custom Reporting › Advanced Segments Internet Marketing Innovative Internet Marketing TM
    6. 6. 1. Configuration Internet Marketing Innovative Internet Marketing TM
    7. 7. › Default homepage › Filters › Custom reporting › Custom search engines › Internal site search › Virtual pageviews › Onclick elements and outbound links Internet Marketing Innovative Internet Marketing TM
    8. 8. TASK! › What should you measure on your site through virtual pageviews?
    9. 9. 2. Playing With Reports Internet Marketing Innovative Internet Marketing TM
    10. 10. › Types of reports › Tabs › Segmentation › Custom reports Internet Marketing Innovative Internet Marketing TM
    11. 11. TASK! › Based on your site, define a valuable (or misleading) segment
    12. 12. 3. KPI’s – Key Performance Indicators Internet Marketing Innovative Internet Marketing TM
    13. 13. › What information does our organisation need to know? › How does our website supports that? › Google Analytics measurable goals configuration Internet Marketing Innovative Internet Marketing TM
    14. 14. TASK! › How do you currently measure (or should measure) the success of your website?
    15. 15. 4. Tagging Ads Internet Marketing Innovative Internet Marketing TM
    16. 16. › Banners, email, paid search › Using the three main utm parameters : utm_source, utm_medium, utm_campaign › Using the other two utm parameters: utm_term, utm_content › Bulk tagging Internet Marketing Innovative Internet Marketing TM
    17. 17. TASK! › What other inbound traffic channels should you tag?
    18. 18. Thank you! tonis@altex.ee skype: tonish50 www.altex.ee Internet Marketing Innovative Internet Marketing TM

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