Social Media Usage by Telecommunications Companies in Nigeria

1. Social Network
Analysis
Telcoms Company in Nigeria
By Jide Ogunleye

2. Networks in Nigeria
 Etisalat Nigeria
 MTN Nigeria
 Airtel Nigeria
 Gloworld

3. Social Network Sites in Use
 Facebook
 Twitter
 Youtube
 Google Plus

5. Facebook Pages
Facebook Pages are for businesses,
organizations and brands to share their
stories and connect with people.

6. Facebook Pages
Facebook Pages can be customized by
adding apps, posting stories, hosting events
and more.

7. Facebook Pages
Facebook Pages allows you to Engage and
grow your audience by posting regularly.
People who like your Page will get updates
in their news feeds.

8. Usage of Facebook By Telcos
Etisalat Nigeria MTN Nigeria Gloworld Airtel Nigeria
Likes 233,167 817,661 118,977 294,571
Virality 3,473 9,494 14,571 23,021

9. Usage of Facebook By Telcos
0
200,000
400,000
600,000
800,000
1,000,000
Etisalat MTN Airtel Glo
Virality
Likes

11. Etisalat Facebook Usage
Etisalat Nigeria is ranked number 3, having
over 233,000 fans on Facebook and over
3,000 people talking about it.

13. MTN Facebook Usage
From the current statistics, MTN Nigeria is
leading on the number of likes but not so
much in terms of virality, having about 9,000
people talking about it.

15. Airtel Facebook Usage
Airtel Nigeria happens to be doing very well
on Facebook, having the second highest
number of fans and the highest number
(23,021) of people talking about it.

17. Glo Facebook Usage
Gloworld has the lowest fan base in the
telecoms industry with less than 120,000
likes, but high level of virality, having over
14,000 people talking about them.

18. How can we increase fan
base on Facebook for Telco?

19. How can we increase fan
base on Facebook for Telco?
 Promoted Stories/Post
 Announcement by the Brand
 Latest Events
 Engaging the targets

20. Promoted Stories/Post
Promoted Stories/Post can be a status
message, event, post, note or even an
image you wish to reach more targets.
Promoted Stories/Post are usually paid
for, unlike other post which are free.

21. Promoted Stories/Post
Recent research has proven that the reason
why Airtel is doing so well is because most
of their post are promoted. Hence, giving
them a wider reach and larger fan base on
Facebook.

22. Announcements by the brand
All announcement and publications should
be made available on the fan page.
For example, the recent ban of promos by
NCC should also be posted on the page

23. Latest Events
The Facebook page should be a one stop
spot for customers to find almost all what
they need to know, especially upcoming
and past events.

24. Engaging the Targets
Engaging your targets is one of the best way to
increase the fan base.
Engagement can come in the form of asking certain
questions and rewarding fans who participated.
People like it when they have personal connection
with a brand, so when a customer ask a
question/complain, providing a personalized
response to the user would make him more loyal to
the brand.

26. Twitter
Twitter is a micro blogging platform that
allows brands and people share short
messages

27. Twitter
Users following a brand will see the latest
tweets(messages) posted by the brand on
their timeline.
Followers can decide to retweet or reply a
tweet.

28. Usage of Twitter By Telcos
Etisalat Nigeria MTN Nigeria Gloworld Airtel Nigeria
Tweets 18,994 14,282 2,680 3,218
Followers 36,254 149,954 15,257 11,864

29. Usage of Twitter By Telcos
0
50,000
100,000
150,000
200,000
Etisalat MTN Airtel Glo
Followers
Tweets

31. Etisalat Twitter Usage
Etisalat Nigeria is ranked number 2, having
over 18,000 tweets and 36,254 followers

33. MTN Nigeria Twitter Usage
MTN Nigeria is leading on Twitter, with
14,282 tweets and 149,954 followers

35. Gloworld Twitter Usage
Glo has 2,680 tweets and15,257 followers

36. Airtel Twitter Usage

37. Airtel Twitter Usage
Airtel Nigeria has 3,218 tweets and 11,864
followers

38. How can we increase
followers on Twitter for Telco?

39. Followers can be increased
by:
 Thanking your followers
 Staying Active
 Engage and Contribute
 Hash(#) Tagging
 It should not always be about the Brand

40. Thank Your Followers
Thanking new followers shows them that
you value them, and they are not following
a media engine, but rather connecting with
the brand.

41. Stay Active
Let your followers know you are there.
Ensure to post often, share interesting
articles, pictures or even videos.
Just something to create an entertaining
break and make people smile.

42. Engage and Contribute
Ensure that it is not just the brand that is
talking so it does not look like a one-way
communication.
Retweet tweets you find interesting. This is
usually done by starting your tweet with “RT
@username” where @username is the
Twitter handle of the user being retweeted.

43. Hash(#) Tagging
A brand can start its own #hashtag or
engage in other conversation using the
#hashtag.
This is done by prefixing the hash mark (#) to
keywords within your tweets.
Hash Tagging is a great way to create large
conversations with a larger community.

44. It should not always be about
the Brand
The brand does not have to be at the center of
every tweet made.
The goal should be to become part of a larger
community, and engage others to respond.
Otherwise the brand will appear to be just
another sign post that will get lost in the noise.

46. YouTube
YouTube allows billions of people to
discover, watch and share videos.

47. Usage of YouTube By Telcos
Etisalat MTN Nigeria Gloworld Airtel Nigeria
Subscriber 1,378 345 155 385
Video Views 1,116,288 160,468 25,637 539,334

48. Usage of YouTube By Telcos
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Video Views
Subscribers

50. Etisalat YouTube Usage
Etisalat has 155 Subscribesrs and 25,637
video views on YouTube.

52. Gloworld YouTube Usage
Gloworld has 1,378 subscribers and
1,116,288 Video Views

54. MTN YouTube Usage
MTN Nigeria has 345 subscribers and
160,468 Video Views

56. Airtel YouTube Usage
Airtel Nigeria has 385 subscribers and
539,334 Video Views