Twitter has become a major player in the marketing world, and everyone wants to be part of its expansive reach. However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers.

1. How To Get More Twitter Followers
Organically
Twitter has become a major player in the marketing world, and everyone
wants to be part of its expansive reach. However, even with the large
amount of networking opportunities that Twitter provides, marketers have
a tough time growing their list of followers.
Buying followers may work at times, but you can’t always count on these
followers to generate leads and increase conversions. The followers you
may end up buying might just be spammy or inactive accounts. The best
way to grow the number of genuine followers on Twitter, and have them
engage with you, is to do it organically.

2. Make it a habit to reciprocate.
When you receive a notification indicating that someone is following you,
check out their Twitter profile, and follow them as well. This is a commonly
used tactic – even by the most influencial people on Twitter. You can also
start interacting with celebrities on Twitter by re-tweeting or mentioning
them in your posts.
The celebrity might just mention or retweet you, which will be seen by their
followers. The “Who To Follow” list on Twitter can also be helpful when you
are trying to follow someone who belongs to the same field as you. Twitter
recommends these users based on your areas of interest and the activities
you perform on your account. If through this process you gain a brand new
follower, don’t hesitate to send across a DM letting them know that you are
paying attention and care about their opinions.

3. Spark a conversation
Twitter is forever buzzing with activity, and many of the ongoing
conversations might relate to something your company does, or to your
brand. Don’t hesitate to join the discussion.
Twitter conducts chats on particular days of the week, and joining in will
help you increase your network and get in touch with more people who
share the same interests, and love to discuss similar topics as you. Also,
if you are tweeting out new information about a product, keep the sales
pitches to a minimum, and make the conversation more personable. If
you really want to engage your audience in a conversation, ask
questions and opinions, take polls, or start contests that will make your
followers want to interact with you.

4. Put hashtags to good use
Hashtags can help boost the number of your Twitter followers if used
appropriately. Since you only get to work with 140 characters, use
hashtags sparingly. Use just 2-3 hashtags in your posts, otherwise your
posts can end up looking very spammy. Keep a lookout for trending tags
and when you spot one that is relevant to your business/brand, send out
tweets using the tag.
To make sure your posts are getting attention, you can retweet other
users who might be using the same hashtags. If you are going to be
hosting an event or if you are starting a new campaign, create
campaign/event specific hashtags, and promote them so that your users
can easily connect with you. For a better reach, go for hashtags that are
used commonly and are relevant to your business.

5. Remember the 80/20 rule
The reason you are being followed is because your followers are interested
in reading your tweets and they hope to gain some information from them.
To ensure that your content is up to the mark, you can use a content
discovery tool.
When in doubt, use the 80/20 rule – 80% of the content you post, should be
informative and should engage your audience, while only 20% of your
content should talk about your brand or your company. For the 80% of your
content, you can refer to other influencers, and post something that can be
shared by others. This can include inspirational quotes, retweets, links to
news pieces and more. You can even share images and videos of events that
you attend, or ask your followers to share their experiences with you.

6. Promote your Twitter page
Raise awareness of your Twitter page amongst your clients/consumers.
The best way to go about it, is to publish the link to your Twitter page on
your Facebook account, your company’s Facebook page, and your
LinkedIn profile. Also, create an interesting profile that people will want to
read.
Most people on Twitter, skim through profiles before clicking the Follow
button. So make sure that your profile is complete and provides information
about you and your brand. If you write blogs, publish your Twitter handle
with your posts. You can even publish one-liner teasers of your upcoming
blog posts to get people intrigued. Signing up on Twitter directories will
also help increase followers as these directories are often visited by those
who are looking for interesting people in their own field.