Twitter is a microblogging platform that allows users to post short messages called tweets. It gained popularity as one of the hottest tech companies since Google and Facebook. While half of its initial user base came from the US, Twitter has become influential in sociopolitical events worldwide. It employs an open platform and simple interface, allowing users to easily connect with others and engage through interactions like retweets. Nearly all of Twitter's revenue comes from advertising, including promoting tweets, accounts, and trends. Advertisers typically set daily budgets and pay per click or retweet. The document then provides examples of successful marketing campaigns by companies and organizations that used Twitter promotion.

3. @ Twitter is a micro blogging service that allows subscribers
to send “tweets” of 140 characters or less to their “followers”

4. # hottest technology companies since Google and Facebook
# influential factor in socio-political events
# half of Twitter’s user base came from the United States
# employed an open source platform
# Easy to make new contacts and extend your social circle beyond
your friends.
# Simple, uncomplicated user interface.
# Highly interactive. Allows you to communicate directly with your
customers and address their comments or concerns.
# Posts, or “tweets,” enjoyed by your followers are often rebroadcast
as re-tweets.
# You can search all posts on Twitter for key words relevant to your
business.
# Twitter users are usually open to making connections with people
they don’t know.

6. #Revenue #advertisement #twitter
# Almost all of Twitter's revenue - about 85% of it - comes from
advertising on its site.
# There are three main ways for a company or an individual to
advertise on Twitter: @ by promoting a tweet that will appear in
people's timelines, @ promoting a whole account, @ or
promoting a trend.
# Twitter changed the way posts are displayed in the timeline
feed, allowing photos and video previews to appear without
needing to click on a link - a move some analysts say will help
advertisers to better show off their content.

7. # Twitter tends to charge its advertisers according to the amount
of interaction their content generates.
# A budget is usually set at the start of the campaign and then
the advertiser pays per click or per retweet.
# It also has a "bidding" system in which advertisers compete
with each other to have their content appear in a particular
space.
# "One of the advantages of Twitter for marketers over
traditional display advertising is they have worked really hard to
make sure that advertising on Twitter is not interruptive

9. #

11. 2) New followers could cost
anywhere from $0.01 to $1.25
each. Using the maximum bid
amount ensures that your profile
will show up in areas where your
target audience is likely to find
you. You can choose to start
promoting your account or skip to
the next option. You also can go
back to previous options if you
want to change your information.

12. 3) You can either manually choose your tweet(s) or have Twitter pick tweet(s)
based on engagement. You also will set a budget based on how much you want
to spend daily and the maximum bid that you want to pay per click. In my case,
clicks on my tweets could cost anywhere from $0.01 to $0.75 each. You can
choose to start promoting your tweets or skip to the next option. You also can go
back to previous options if you want to change your information.

13. @Source- https://blog.kissmetrics.com/twitter-advertising/

17. #Marketing Campaigns
1. American Airlines: Celebrate
Successes with a Hashtag
Within one week, the microsite's bit.ly link gained nearly 18,000
clicks via Twitter, and the @AAdvantage Twitter account
experienced a 70% increase in followers. And overall, retweets
on Twitter increased 43% and the Deal 30 microsite garnered
more than 27,000 entries.
Network Solutions
-Use Twitter to Promote Larger
Social Campaigns
In five days, the campaign inspired more than 3,500 tweets
and garnered nearly 20 million impressions across Twitter,
reports agency CRT/tanaka. On top of that, #GoGranny
became a trending topic in Washington, D.C., and top
influencers who tweeted about Go Granny included Gina
Trapani and Brian Solis. Even more impressive, the company's
sales of the .CO domain increased by more than 500% during
Super Bowl weekend as a direct result of the campaign

18. 3. UNICEF India: Show Celebrities
Their Impact on Social Good
Projects
During the three-month campaign, the #AWAAZDO hashtag
received 1,525 mentions and the @UNICEFIndia Twitter
account gained 2,198 followers. The campaign itself received
60,540 impressions on Twitter during the time period, as
calculated using Tweetreach. By the end of the campaign, the
Awaaz Do website garnered 203,248 signups of people
interested in "joining the movement" to help get India's children
back to school.
McDonald's Canada: Target Specific
Users with a Promoted Account
With a total budget of $15,000 USD, McDonald's Canada
gained 9,503 new followers over the course of the campaign.
The campaign also drew in 14,200 profile views and resulted in
a 4% overall engagement rate, which includes retweets,
replies, favorites and clicks. This engagement rate is quite high
when one considers that advertising click-through rates are
generally subzero percentages.

19. Thankyou