Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Planning and Preparation covering:
SWOT analysis & audit
What is a marketing plan & how can it help you?
Marketing plan types & getting started
Elements of a digital marketing strategy
SMART goals
Breaking goals down
Content marketing timeline
Social Media Scheduling & CRM
Pricing Clarity
Pareto 80:20 Rule
Pricing Offer
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The marketing skills you need to be a successful Brand LeaderBeloved Brands Inc.
Our Brand Leader white paper on marketing skills
At Beloved Brands, we use a 360-degree approach to marketing, which can highlight the skills you need to be successful in running your brand. You must know how to analyze the performance of your brand through a deep-dive business review. Brand Leaders have to be able to think strategically to sort through issues and make decisions on direction. You must know how to define your brand with a positioning statement and a brand idea. Marketers need to understand how to write a brand plan that everyone can follow.
As the educational marketer, we are constantly on a lookout for more effective ways to tap trends and acquire customers. We keep on brainstorming for better strategies to achieve success. But we tend to forget that the right start can win half the battle.
Creating a Marketing Budget A Step-by-Step Guide.pdfEkaKhrisnanda
Are you looking to create a marketing budget that aligns with your business goals and maximizes your ROI? Look no further! This step-by-step guide will provide you with everything you need to know to create a successful marketing budget. From understanding the importance of a marketing budget to determining your marketing expenses and prioritizing them, to creating a budget plan and monitoring and adjusting it regularly, this guide has got you covered. Follow these steps and tips to create a marketing budget that drives the growth of your business.
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Marketing, like any other aspect of business, requires careful planning to be effective. However, depending on the type of business, there are many different types and styles of marketing, ranging from traditional marketing to digital marketing that can be used to help a business grow. However, regardless of the type of marketing used, there are several basic steps that must be followed in order for it to be successful.
This blog will briefly highlight the basic steps that all marketers should follow before beginning development of any marketing activity.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Getting started with marketing can be a scary prospect for small businesses. This slideshow goes through the basics of setting up a marketing plan that will help to grow your business.
Whatever your marketing needs, John Rowbottom Design and Marketing can help. To find out more, visit us at jrdm.com.au today.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Co-branding partnerships can drastically improve your business's audience reach, drive brand awareness and recognition, increase sales and more. To help your business marketing succeed, we've rounded up these 6 tips for your next co-branding initiative.
Similar to How to Write a Marketing Plan: A Comprehensive Guide with Templates (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
How to Write a Marketing Plan: A Comprehensive Guide with Templates
1. How to Write a Marketing Plan:
A Comprehensive Guide with Templates
written by: sarah brady
2. “Give me six hours to chop down a tree and I
will spend the first four sharpening the axe.”
— ABRAHAM LINCOLN
WHETHER YOU ARE CHOPPING DOWN A TREE OR EXECUTING AN INTEGRATED MARKETING PLAN,
the steps you take ahead of time are crucial to your marketing success.
Preparation is key.
3. The Digital Marketing Plan
Your marketing department might encompass digital
marketing, print advertisement, paid search, website
optimization, visual identity/branding, event marketing, etc.
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
5. HOW TO STRUCTURE YOUR MARKETING PLAN
MARKETING PLAN
STEP ONE
List Your Goals First
While developing goals may not be the first step you actually take when
forming your marketing plan,listing them first on your final marketing
plan document sets the stage for everything to come.
Put your goals on Page 1.
6. HOW TO STRUCTURE YOUR MARKETING PLAN
MARKETING PLAN
STEP TWO
Explain Your Research
Research will be the foundation of your marketing plan and should include:
1. Competitive Analysis
2. SWOT Analysis (strengths, weaknesses, opportunities and threats)
3. Buyer Personas
4. Buyers’ Buying Cycle
7. HOW TO STRUCTURE YOUR MARKETING PLAN
MARKETING PLAN
STEP THREE
Explain Your Strategy
Once you’ve outlined the landscape, it’s time to explain the strategy.
This phase includes:
1. Defining Your Goals
2. Knowing Your USP (unique selling proposition)
3. Ensuring You Have a Strong Brand
4. Making Sure You Have an Optimized Website
5. Creating Kick-Ass Content
6. Defining Your Distribution Channels (email, social, etc.)
7. Implementing an SEO Strategy
8. HOW TO STRUCTURE YOUR MARKETING PLAN
MARKETING PLAN
STEP FOUR
Define KPIs and
Measurement Methods
Before you have implemented your strategy you should be measuring to estab-
lish your baseline. What have you done in the past and what were the results?
How can those strategies shift to improve ROI?
Measurement should be done before, during and after — throughout the year,
on a monthly or even weekly basis — to ensure your plans are showing positive
results and to shift them if they’re not.
9. HOW TO STRUCTURE YOUR MARKETING PLAN
MARKETING PLAN
STEP FIVE
List Overarching Strategy
and Tactical Plans
Having tactical plans and calendars gives life to your ideas and strategy. Try focusing
on four or five main tactics for the year and create execution plans around these tac-
tics. Keep in mind that your tactics may or may not be the same as your goals. If your
goals are high-level, i.e. to increase traffic by 50%, then your tactic would drill down
more on how to get that result — and be as the name implies, more tactical.
11. Nobody can predict the future,
which is why it is vital to remember
that your marketing plan should be
a living, working document.
This is not a style book, a brand handbook or a book on company policy. A marketing
plan left to collect dust is useless. What’s not useless is a fluid marketing plan that allows
for change and is looked upon as a guide, not as a bible.
13. If you don’t know who you are, what you’re selling or who you’re selling to, you’re
going to have a pretty hard time convincing people to buy your product or service,
never mind figuring out what tactical initiatives you should be working on.
So do your homework.
DO YOUR RESEARCH
14. DO YOUR RESEARCH
Feel out the competition
In order to determine the likelihood of success and
define your marketing strategy, you need to understand
the competition. (This will also help you through your
next step: creating a SWOT analysis.)
The world of inbound marketing includes some really important
strategies that can also be useful when researching
competitors. Here are three to get you started:
• Subscribe to your competitors’ (or those you perceive to be
your competitors) email lists.
• Follow your competitors on Twitter, Facebook, LinkedIn,
Instagram — any social site you can find them on.
• Examine what content your competitors are creating — who
it is aimed at, how often is it produced, who is writing it, what
the content topics are, etc.
15. DO YOUR RESEARCH
Perform a SWOT Analysis
Standard to any business or marketing plan is the
SWOT analysis. The SWOT analysis should help you
clearly define your strengths, weaknesses, opportu-
nities and threats so that you can develop goals and
objectives that are on point and tied to your overall
mission.
• Brutal honesty is imperative to a truly insightful SWOT. Use
bullets and aim for four to five in each section. Limiting your lists will
help you to focus on the most critical points and help retain focus.
• In addition to completing a SWOT for your overall marketing plan,
it is often helpful to do a SWOT analysis for the different segments
within your marketing plan.
16. DO YOUR RESEARCH
Create Your Buyer Personas
Honing in on the segments of target audiences is a
crucial step in developing an inbound marketing plan.
Creating buyer personas will help you focus on who you
are marketing to, what their pain points are, where they
live online and a number of other demographic traits. It’ll
help you to personalize your marketing materials so they
are targeted and highly relevant to your audience
segments.
And remember, you aren’t trying to catch every fish in the sea. You
are only trying to catch the ones you want, the ones you are targeting
because they have the strongest potential to turn into leads. Your net
doesn’t need to be wide — it needs to be precise.
17. DO YOUR RESEARCH
Learn Your Buyers’ Buying Cycle
Each of these stages are major opportunities for you as a marketer
to nurture your potential customer by providing valuable content about the
product and or problem they are trying to solve for at their stage in the
buyer’s journey.
According to Hubspot (and adopted by all those who believe in the
inbound marketing methodology) there are three steps in the buyer’s journey:
AWARENESS CONSIDERATION DECISION
18. DO YOUR RESEARCH
FUN FACTS
of the buyer’s journey is
complete prior to engaging
a vendor (Forrester)
A consumer engages with 11.4
pieces of content prior to making
a purchase (Forrester)
Consumers are 5x more
dependent on content than they
were 5 years ago (Nielsen)
70-90% 11.4 5X
WANT TO LEARN MORE?
Check out: B2B Lead Generation Starts with Mapping the Buyers Journey
19. Create a Strategy
Now that you’ve done your research, you’re ready to
start formulating a marketing strategy for your plan.
20. CREATE A STRATEGY
Whittle Down Your Goals
Goals are the most important part of your plan. Setting both quantitative and
qualitative goals around these findings, as well as developing KPIs, will
be essential.
Goals should be obtainable, but not easy. You want to make sure you are
reaching for growth but not shooting for the stars and ending up discouraged
and overwhelmed.
21. Here are some general tips to keep
in mind when developing marketing
goals and objectives:
• Evaluate your current position in the market and set realistic goals
• Understand your growth year-to-date and set attainable but
challenging goals accordingly
• Tie your goals to your businesses overall mission and vision
• Don’t overwhelm yourself. Pick no more than 2 main goals
and 3-5 supporting goals
• Accept that sometimes you will fail and not reach all of your goals. Be
OK with that and learn from your failures.
• Create goal milestones to make reaching the goal more digestible
Remember, we are marketers, not heart surgeons. Have fun,
get creative and don’t take yourself or your marketing too seriously.
WHITTLE DOWN YOUR GOALS
22. CREATE A STRATEGY
Know What Makes You Unique
Knowing your unique selling proposition (USP) and marketing that USP is essential
to beating the competition and solidifying your company’s value in the marketplace.
Communication is key. Clearly state your USP and do it often, on your website, in
your emails, through your ads etc.
WANT SOME TIPS ON FORMULATING YOUR USP?
Read The Ultimate Guide to Finding Your Unique Selling Proposition.
23. Ensure You Have A
Strong Brand
A brand can be one of the strongest assets a
company possesses and if done right will attract
the buyer loyalty every business dreams of.
Brand consistency is key. Is your brand consistently represented
across all channels, including your logo, website design, trade-
show booth, print marketing materials, business cards and email
signatures, advertisements, packaging design, social media
profiles and sales collateral?
Take a look at all the places that your audience comes in con-
tact with your brand, and ask yourself what each piece is saying
about your brand as a whole.
If your brand encompasses several sub-brands or subsidiaries,
have you strategically audited your brand architecture to leverage
maximum brand equity? Not only will a well-designed, cohesive
brand architecture benefit you in brand value and recognition,
but an online brand strategy will benefit your SEO/search ranking
position as well.
CREATE A STRATEGY
24. Optimize Your Website
Your website has to be more than pretty (although that helps), it needs to be
clear and functional.
BAD
• cluttered
• hard to navigate
There is an entire science and methodology behind website design including where
to place buttons on the page, what content works best where, what colors convey
certain feelings and so on. Check out 4 Examples of Fantastic Web Design for
inspiration, and consider hiring a web designer who specializes in Inbound
Marketing and SEO to ensure your website is reaching its full potential.
GOOD
• clear messaging
• easily found information
CREATE A STRATEGY
25. CREATE A STRATEGY
Create Kick Ass Content
Content is the meat that will attract your buyers. It’s what Google uses to search for
keywords and drive users to your site and what buyers use to glean information and
knowledge about their problem as they move through the buyer’s journey. It’s all of
the written words used to convey your brand, from the copy on your site to the
landing page users arrive at, to the blog posts, newsletters and emails you write.
But it’s not just having content that matters, it’s having quality
content that is published on a consistent basis.
Content marketing is about providing useful information to your customer base. It’s
not about selling but about informing. It’s about building trust and demonstrating
expertise. And buyers aren’t the only ones that like helpful content. Google does too.
Creating solid content is hugely important for your SEO strategy.
RECOMMENDED READING
Is Youtility the Future of Marketing
26. CREATE KICK ASS CONTENT
Your content is essential in nurturing your customers as
they move through the buyer’s journey,
but in order to do this successfully you need to know what types of content to
use and when. Here are the recommended content types for each stage of
the buyer’s journey.
AWARENESS STAGE
• eBooks
• eGuides
• White Papers
• Editorial Content
• Reports
• Blog Posts
CONSIDERATION STAGE
• Webinars/Webcasts
• Podcasts
• Video
• Expert and Solution
Oriented Guides
and White Papers
DECISION STAGE
• Product Comparisons
• Case Studies
• Free Trials/Downloads
• Product Focused Content
27. CREATE A STRATEGY
Define Your Distribution Channels
So if content is the meat, your distribution channels are the arms that feed that meat.
As important as content is, without distribution your content goes to waste. It is
useless. So it is essential to have a clear understanding of how each channel
works and to use a mix of paid, owned and earned media.
SOCIAL MEDIA
It pays to have an overall strategy that is customized for each social channel
you are working in. For example, the way you market on Twitter will differ from
the way you market on LinkedIn or Facebook. PRO TIP: A tactic that works well
across all platforms is using images. Posts with pictures get higher clicks and
engagement across the board. And because social media is all about getting
your content and your messaging seen, timing is important (check out sumall.
com for platform-specific recommendations around timing).
We’ve got more social media recommendations on the companion blog post
that goes along with this SlideShare.
28. EMAIL
Email is used most effectively as a lead nurturing tool, in that it is used to engage with
potential customers based on their interaction with specific content on your website.
For example, if a prospect visits downloads an eBook from your website, they’ll begin
to receive a set of triggered emails related to the eBook topic. But don’t overdo it —
too many emails and you could risk losing potential buyers.
PRO TIP
When creating your emails, keep the content short, include one main call to action
(CTA), have links back to your website, use images and make sure the subject line is
catchy. And when it comes to email, you can never test or measure too much.
RECOMMENDED READING
The Definitive Guide to B2B Email Marketing: Best Email Service Providers
for Salesforce:MailChimp vs Constant Contact vs Native Apps.
DEFINE DISTRIBUTION CHANNELS
29. Get Found
SEO is what Google and other search engines use to index your pages and allow your content to be found
by your prospective customers. It’s hugely important. You could think about it as another distribution channel
with a whole different set of rules.
In order to use SEO affectively, you need to optimize your content — all of
your content — from your blogs to your landing pages to your social tags.
You’ll need to create a keyword list based on thorough SEO research, which will then allow you to create
messaging around the words and phrases you are targeting. But SEO is much more than just targeting
keywords. Link building, content and social media all play key roles in a successful SEO strategy.
WE WROTE ABOUT THIS MORE EXTENSIVELY IN OUR EBOOK:
How to Rank Higher in Search Engines
DEFINE DISTRIBUTION CHANNELS
30. Measure
This is the phase of your plan that should be ongoing.
As soon as you put your marketing plan into action
start tracking, measuring and reporting.
31. The ability to measure your inbound marketing efforts is one of the most
valuable parts of your plan and the beauty of inbound marketing.
The amount of things to measure and test are endless. And that’s a good thing because when you
are able to test and measure you are able to improve areas of weakness, report quantitative results
and prove the value of your marketing efforts to the broader organization.
You should be measuring, reporting and testing your inbound marketing on a monthly basis to see
what is working and what isn’t and to learn more about your buyer base. It might sound like overkill,
but this actually can be the really fun part!
MEASURE
32. CREATING TACTICAL PLANS
Once you have your strategy in place its time to decide
what tactics are most important to the success of that
strategy. For example, you might decide to focus on four
main tactics for the year: blog creation, a website
re-vamp, SEO improvement and custom list develop-
ment for email campaigns. While you may still want to
work on your social media strategy and PR, for the year
in question, you’ll devote the majority of your budget
towards the four main tactics that are top priority for
growth, while allocating smaller budgets towards social
media and PR to maintain baseline execution.
Tactical calendars will help lay out the specifics of each
tactic. For example, an editorial calendar will be needed
for the content blogging strategy.
There’s a lot that goes into creating an inbound market-
ing plan. But when it’s done right it can be one of the
most valuable assets your marketing department has.
MEASURE
33. AS WE LIKE TO SAY AT VITAL
“Plan the work; Work the plan.”
To help get you started we have created a marketing plan template with
an accompanying excel calendar to help you plan and track your
marketing strategy throughout the year:
MARKETING PLAN TEMPLATES
34. At Vital Design we believe in inbound
marketing,
because we have seen the results first hand. It is how we market
our business and how we market our client’s businesses. If you
would like help in developing your inbound marketing plan give us
a shout.
wearevital.com // @Vital_Design