This document discusses how UNBOUND uses social media technology and their proprietary social graph to help brands build communities and engage target audiences. UNBOUND maps email addresses to social profiles to identify influencers within communities of interest. They then use interactive widgets and viral marketing strategies to engage influencers and spread branded content through social networks in a targeted way. Case studies show how UNBOUND has helped brands like Lincoln and music platforms substantially grow their audiences and engagement.

1. Using Technology to Build Community UNBOUND’s Social Media Marketing Solutions

7. UNBOUND Social Analysis Large number of influencers Vast number of friends to proliferate the Brand’s message

8. Identifying Segmented Affinities

9. Identifying Key Influencers Community Members A Social Community Around One Affinity Trend Spreaders – The most connected within this community

12. Cross Connected Affinities

13. UNBOUND’s U.I.: The Social Search

14. UNBOUND’s U.I.: MySpace Social Analysis

16. Viral WidgAd-Sharing Process Branded Widget Placed on Influencer Sites Fans copy/paste widgets onto their profiles 2 1 3

18. UNBOUND’s WidgAd-Based “Network-within-a-Network” Facebook MySpace Other Social Networks Jim Sarah Jill Ed Bill Sally Sue Jim Ed Ed Ed Ed Bill Social profiles that have widgets integrated with UNBOUND’s Social Graph API UNBOUND’s Widget-based “Network-within-a-Network” Friends Friend analysis fed back to the UNBOUND Social Graph Micro-Social Graphs Provide Intelligent Nano-Targeting for Ad Networks Sanjay Ping Trend Spreaders (Influencers)

20. Achieving Viral Ignition Consumer Knowledge (Affinities + Influencers) Consumer Engagement Viral Ignition = + Target Influencers Establish Credibility Deliver Relevant Messages Activate Consumers Spread the Word

22. Example Customers

28. For more info, please contact Susan Hearn 917 805 4055 [email_address] Thank You! Questions?