Slides used by the ASU Small Business and Technology Development Center in our Introduction to Social Media Marketing workshop in Mountain Home, AR Tuesday, February 28th.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
This document discusses social media strategy and brand management. It defines social media as internet-based tools for sharing and discussing information among human beings. It outlines the "old way" of marketing by shouting at customers versus the "new way" of listening to facilitate conversations. It discusses monitoring social media to understand customers, competitors, and a brand's online perception. It provides steps for social media strategy including goal setting, engagement, monitoring, and measurement. It emphasizes responding helpfully to audiences and setting goals, standards, and metrics to measure non-financial impacts of social media.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
This document discusses social media strategy and brand management. It defines social media as internet-based tools for sharing and discussing information among human beings. It outlines the "old way" of marketing by shouting at customers versus the "new way" of listening to facilitate conversations. It discusses monitoring social media to understand customers, competitors, and a brand's online perception. It provides steps for social media strategy including goal setting, engagement, monitoring, and measurement. It emphasizes responding helpfully to audiences and setting goals, standards, and metrics to measure non-financial impacts of social media.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
B2B companies tend to utilize social media better than B2C companies in several key areas according to statistics. B2B companies more often maintain company profiles, participate in discussions, host blogs, monitor brand mentions, and engage in other important social media activities. However, B2C companies have an edge in some areas like producing webinars/podcasts and advertising on social networks. It is important for all companies to understand the nuances between different social media platforms and leverage them strategically for their business goals.
This document provides an overview of a presentation on how small businesses can use social media effectively. The presentation discusses how social media can help businesses build relationships with customers, generate leads and sales, monitor conversations, and more. It examines which social media platforms are most useful for B2B and B2C businesses and provides best practices for using LinkedIn, Twitter, blogs, Facebook, and link shorteners. The presentation emphasizes regularly posting valuable content and engaging with customers on social media. It also notes that measuring social media ROI can be difficult but monitoring engagement metrics is more useful than focusing only on sales.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
Smile Prioritas adalah sebuah program komunitas keuangan yg di buat oleh Sinarmas MSIG Life (Sinarmas Group),..Merupakan peluang bisnis real no BO abal2,Bukan manusia memakan manusia,Arisan,HYIP,.dll jelas ini sangat berbeda teman2 pasti sudah tahu perusahaan sinarmas group kan? silahkan searching klo belum tahu,...hee,.. bisnis ini menggabungkan antara tabungan,investasi dan asuransi,...serta kesempatan emas mendapatkan passive income tiap bulan (second salary) hanya dgn menabung,...ayo tunggu apalagi gabung sekarang juga,..
Cek di sini
http://smile88team.blogspot.com
Salam,
Randy_ca
This document discusses strategies for using social media effectively. It begins by emphasizing that simply having a social media presence is not a strategy on its own. It then discusses the importance of defining objectives, strategies, tactics, key performance indicators and metrics. It highlights some common errors to avoid, such as not prioritizing listening to customers, focusing on financial goals before building social capital, and failing to recognize that most users are lurkers rather than active contributors. The document stresses the importance of developing a clear social media strategy adapted to specific goals and platforms.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
CGA 2008: Innovative Marketing Kate PietrelliKRP538
This document discusses the evolving social media landscape and how marketers can use social media marketing. It notes that popular social media activities now include social networking, video sharing, photo sharing, blogging, podcasting, and more. Social media marketing involves participating in dialogues on social networks rather than forcing advertisements. The document provides examples of how companies like Zappos, EA, and BlendTec have successfully used tactics like blogging, vlogging, and videos on YouTube and Twitter to increase their brand awareness and engage with customers.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
B2B companies tend to utilize social media better than B2C companies in several key areas according to statistics. B2B companies more often maintain company profiles, participate in discussions, host blogs, monitor brand mentions, and engage in other important social media activities. However, B2C companies have an edge in some areas like producing webinars/podcasts and advertising on social networks. It is important for all companies to understand the nuances between different social media platforms and leverage them strategically for their business goals.
This document provides an overview of a presentation on how small businesses can use social media effectively. The presentation discusses how social media can help businesses build relationships with customers, generate leads and sales, monitor conversations, and more. It examines which social media platforms are most useful for B2B and B2C businesses and provides best practices for using LinkedIn, Twitter, blogs, Facebook, and link shorteners. The presentation emphasizes regularly posting valuable content and engaging with customers on social media. It also notes that measuring social media ROI can be difficult but monitoring engagement metrics is more useful than focusing only on sales.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
Smile Prioritas adalah sebuah program komunitas keuangan yg di buat oleh Sinarmas MSIG Life (Sinarmas Group),..Merupakan peluang bisnis real no BO abal2,Bukan manusia memakan manusia,Arisan,HYIP,.dll jelas ini sangat berbeda teman2 pasti sudah tahu perusahaan sinarmas group kan? silahkan searching klo belum tahu,...hee,.. bisnis ini menggabungkan antara tabungan,investasi dan asuransi,...serta kesempatan emas mendapatkan passive income tiap bulan (second salary) hanya dgn menabung,...ayo tunggu apalagi gabung sekarang juga,..
Cek di sini
http://smile88team.blogspot.com
Salam,
Randy_ca
This document discusses strategies for using social media effectively. It begins by emphasizing that simply having a social media presence is not a strategy on its own. It then discusses the importance of defining objectives, strategies, tactics, key performance indicators and metrics. It highlights some common errors to avoid, such as not prioritizing listening to customers, focusing on financial goals before building social capital, and failing to recognize that most users are lurkers rather than active contributors. The document stresses the importance of developing a clear social media strategy adapted to specific goals and platforms.
This document provides information on marketing in the digital world and using social media. It discusses the 4Ps of marketing (product, price, place, promotion), listening to customers, engaging with them on social media through questions and answers, being interesting and honest. It emphasizes the importance of balancing online and offline promotion and provides tips for better social media engagement such as measuring results using tools like Facebook Insights, Crowdbooster, Tweetreach, and Google Analytics. References are also included.
Social Media Marketing: Philosophy, Strategy, TacticYuswohady
The document discusses social media marketing strategies. It advocates using a horizontal, community-focused approach where the marketer acts as a connector rather than broadcaster. The key is building conversations and facilitating customer communities through platforms like Twitter, Facebook, blogs and forums around common interests. It provides an example of a preschool building an online mom community to share parenting tips. The approach emphasizes philosophy over hard selling, focusing on love, trust and friendship to build customer loyalty through conversation and collaboration.
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
Top 50 Online Marketing Tools You Should Be UsingKevin Gibbons
El documento lista 50 herramientas de marketing en línea que deberían usarse y las categoriza en secciones como herramientas de Google+, SEO, análisis de competidores y enlaces, Twitter, gestión de contenido, rendimiento web, generación de enlaces de blogueros, investigación de palabras clave, productividad y correo electrónico, gestión de proyectos, WordPress, afiliados y herramientas para revertir los efectos de Google Penguin. El autor es Kevin Gibbons, fundador de Quaturo, y la lista fue publicada en junio
Warehouse Operations and Inventory Management Thomas Tanel
Companies that make the best use of the basic principles of planning and managing warehouse operations and inventory management have a competitive advantage. Organizations that lack warehouse strategic planning and inventory operational excellence lose profits, market share, cost advantages, and market leadership.
Traditional Supply Chain and Logistics channels are indeed changing. As organizations move from mass production and mass distribution to mass customization, creative approaches are needed in the management of warehousing and inventory. The challenge is always present, because different customers may demand different levels of service. Demand often cannot be forecasted, especially if one must deliver customized products or services exactly where the customer needs them.
Businesses today must understand that they are competing on the basis of time more than on any other factor. The rigors of supply chain management require that you take action to meet your customers’ demand for faster, more frequent, and more reliable deliveries. Your suppliers need to meet increasingly precise inbound schedules. Tomorrow’s customers are more likely to be in another country or continent than they are likely to be from across town, in another state, or in another province.
With a proven inventory management system and an A-B-C Analysis, you can transform your inventory into a proactive force that lowers your inventory investment, reduces carrying costs, boosts confidence in physical supply and distribution service levels, and increases customer and user satisfaction. From a storage and distribution perspective, you, as overseer of the supply management process, should also know how the warehousing layout design criteria and the space and storage schemes affect your material flow, service levels, computerization, and technology options.
This document provides an overview of warehousing concepts including:
1) The need for warehouses to balance supply and demand and facilitate distribution.
2) Key considerations for warehouse setup such as site selection, management processes, and typical material flow.
3) The general workflow within warehouses including receipt of goods, putaway, storage, order picking, packing and dispatch.
4) Different types of material flows like "U flow" where receipt and dispatch are located at the same end to optimize dock resources.
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
Artikel mengenai penggunaan metode pick to light di pergudangan. Pick to Light merupakan metode pengambilan (atau peletakkan) berdasarkan arahan dan konfirmasi dari digital display.
Visit Our Website http://excelogic.info/
Email : admin@excelogic.info
The document provides an overview of various marketing strategies including market scope strategy, market entry strategy, product strategy, promotion strategy, distribution strategy, and pricing strategy. For each strategy, it outlines the key considerations, objectives, and requirements for implementing different approaches within that category of marketing strategy.
Managing warehouse operations. How to manage and run warehouse operations by ...Omar Youssef
The document provides information about warehouse operations and goals. It discusses maximizing the effective use of space, equipment, labor and information. It outlines warehouse functions like receiving, storing, order picking and shipping. It also describes operational processes, inventory terms and costs, and opportunities to improve warehouse distribution. Controls are discussed around safety, fire prevention, theft and storing hazardous materials. Equipment and tools are also mentioned.
Keynote address (Feb, 2016) to the educators in the Fort Nelson school district. We all know that we cannot teach a child without a concection... without a relationship. In the hustle and bustle of our jobs as educators, we often forget our why, the reason we got into education, of trying to make a difference with kids. In this talk, 6 Keys to Connecting are shared and discussed with the challenge of creating a more positive climate and better connections with kids in our classrooms, schools, and organizations.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Full presentation of Online Marketing presented by the Arkansas State University Small Business and Technology Development Center to the Batesville, Arkansas noon Rotary Club as the luncheon speaker. In short presentation discussed basics of online marketing and promised to post entire powerpoint and tools to slideshare for interested Rotarians.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
The document provides information about Dr. Tom Seymour from Minot State University in Minot, North Dakota. It also provides details about DCN, which was formed by 15 independent telephone companies in North Dakota serving 148,000 customers. DCN operates a 100% fiber optic network across North Dakota that connects customers to telecommunications networks within the state, across adjacent states, and into Canada.
This document summarizes a presentation about using social media analytics to measure and improve engagement. It discusses how Socialbakers provides analytics to track key metrics like fans, engagement, demographics and competitive benchmarking. The presentation emphasizes how understanding metrics in context can help marketers create effective strategies, identify high performing content, and maximize tools like apps and tabs. It provides advice on best practices like diverse content, calls to action and avoiding overposting or confrontation. The goal is to help more marketers leverage analytics to measure ROI and make data-driven decisions.
The document is a presentation on social media marketing for businesses. It discusses how social media fits into 21st century marketing strategies and provides opportunities for governments. It outlines specific strategies and best practices for social media marketing, including listening to customers, joining conversations, becoming an industry expert, using shareable content, and responding promptly. The presentation recommends starting participation and provides additional resources.
The document provides steps for creating an effective social media plan, including preplanning, listening to conversations, creating target profiles, setting goals, joining conversations, and measuring returns. It recommends starting with platforms you can actively maintain, developing an editorial calendar, being transparent and authentic, and establishing baselines and key performance indicators to track results over time.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
This document provides an overview of social media for business students. It defines social media and explains why companies need a presence in social media spaces. The main purposes of social media for businesses are identified as customer service, marketing, branding, public relations, sales, and recruiting. The presentation outlines best practices for establishing a social media presence and dividing social media roles within a company. Specific guidelines are provided for common social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn.
Social Media for Sustainable Business by @JoeySheppEarthsite
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles for effective social media use, and stories of businesses that have successfully used social media. It provides tips on how to get started with social media and metrics to measure success. The presentation encourages sustainable businesses to utilize social media given consumers' interest in transparency and social responsibility.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning; 2) listening to current conversations; 3) creating target profiles; 4) setting specific goals; 5) joining conversations; and 6) measuring returns. It also reviews key social media statistics, examples of effective social media use by companies, and tips for budgeting and getting started with social media.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Elijah Litscher, president of SmartROI Consulting, presented on social media strategies for sales. The presentation covered an introduction to social media basics and analytics, strategies for Twitter and Facebook, and examples of how businesses can use social media to engage customers and drive sales. Key topics included building followers, content strategies, and integrating social media with other marketing efforts like websites, email, and paid advertising. The goal was to demonstrate how businesses can leverage social media as part of their overall internet marketing.
Similar to 6 Steps to Social Media Success Workshop Mountain Home (20)
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6 Steps to Social Media Success Workshop Mountain Home
1. 6 Steps to Social Media Marketing
SUCCESS!
By Herb Lawrence, ASU Small Business and
Technology Development Center Director
2. What is Social Media?
Social media is media designed to be
disseminated through social
interaction, created using highly accessible
and
scalable publishing
techniques.
- wikipedia.org
3. What is Social Media?
An ongoing conversation
that’s happening RIGHT
NOW
A promotional channel for
content distribution
A long-term return on
efforts
A steady stream of
information
4. Marketing Fundamentals Haven’t changed
Effective Marketing
Segmenting your Market
Developing Target Groups
Information Channels
Target Needs/Wants
Craft Compelling Message
Analyze Results
Time Management
5. The “On-Line” Elephant
Traditional Media
Web Site
Permission E- Local
SEO Mail Social Media Blogging Listings
Facebook Google Maps
Twitter Yelp
LinkedIn Jonesboro.com
FourSquare
YouTube
Gowalla
Bookmarking
SlideShare
Flickr
Photobucket
Tumblr
7. Current Statistics
3 out of 4 use Social networks
regularly
Social media overtaken e-mail
as #1 activity on the web
◦ 17% of all web usage
200 million blogs
◦ 900,000 blog posts daily
◦ 34% of opinions about companies, brands and
products
93% of social media users believe
companies should have presence on
social media
8. Customer NOW Find You
New Consumers
(Maybe)
Begin Search on-Line
Includes B2B
Review Websites
Read Blogs on Subject
Read Comments
Poll Friends on-line
Conduct Local Search
ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
Customer Involvement Changed
10. Social Media Platforms
Of nearly 800 million
users, 20 million join fan
pages daily
5 Billion links, photos,
videos shared on FB daily
Fastest growing segment
35 and older
FB added 100 million
users in 6 months@
11. Social Media Platforms
Over 80 Million users
80% of Twitter usage
happens off of
twitter.com
Over 10 million
updates a day
140 character micro-
blog
12. Social Media Platforms
2nd largest search engine
4th largest site on web
13 hours video uploaded
every minute
250,000 videos uploaded
daily
250,000,000 viewed daily
13. Social Media Platforms
Network for Business Professionals
55 Million Worldwide
Dominate Group 35-49 & 50+
Develop Business Connections
Industry Data
14. How is Social Media Used?
• Customer Service
• Product/service feedback
• Industry networking
• Promotions/Contests
• News, company updates
• Internal Collaboration
15. Creating a Social Media
Plan
STEPS
◦ Pre-planning
◦ Listen to the conversations
◦ Create TARGET profile
◦ Set Specific Goals
◦ Join Conversation
◦ Measure Return
16. Step 1 PREPLANNING
ASK YOURSELF:
◦ Information Flow in Your Industry
◦ Where do People Get Information?
◦ How do Consumers interact with
Industry?
◦ Do they Use networks?
◦ What INFLUENCES your Customers?
17. Step 1 Preplanning
What are your CURRENT Channels?
E-Mail? Direct
Mail
Newsletter
Websites s
18. Step 1 Preplanning
Asking Questions reminds you WHO
YOU ARE and WHO YOU WANT TO
BE
It also indicates how SOCIAL MEDIA
can be used to compliment your
business goals.
19. Preplanning
Action Items
◦ Make a List of Questions
20. Step 2 Listen to the
Conversation
Secure your brand on
social platforms
◦ Blogs, twitter, Facebook,
LinkedIn
◦ Usernames unique
◦ Try to be consistent
Set up monitoring
platforms
◦ Google Alerts
◦ SocialMention.com
◦ Technorati
◦ Twitter Search
21. Step 2 Listen to the Conversation
KEYWORD categories to identify:
◦ Key industry influencers
◦ Competitors
◦ Industry news sources
◦ Blog Comments
22. Listen to the Conversation
Action Items:
◦ Secure your BRAND
◦ Set up Monitoring Channels
23. Step 3 Create Target Profile
Target Audience is 24-50 males
◦ 350 billion spending power
◦ 16-19 hours online each week
◦ 96% joined social networks
78% trust peer recommendations
◦ Only 14% trust advertisements
Belong to: Quantcast
◦ Twitter: 31
◦ Facebook: 33
◦ LinkedIn 39
24. Step 3 Create Target Profile
Find KEY attributes by
Listening
Chart out their presence in
social media
Market Segmentation
◦ Demographic
◦ Geographic
◦ Psychographic
◦ Behavioristic
Continue to gather customer
information along the way
25. Create your Target Profile
ACTION ITEMS:
◦ Establish Target Profiles
◦ Give them names, photos, or anything
else to help you relate to them
BUYER PERSONAS
26. Step 4 Set Specific Goals
Brand Awareness/Advocacy
Increase Traffic/Opt-Ins
Business Partnerships
Search Engine Results
Generate Leads
Reduce CRM Costs
Increase Revenues
27. Step 5 Join the
Conversation
Phases of Social Equity
1. Awareness
1. Value and Fun
2. Qualify Fans/followers
2. Engagement
1. Increase long-term communication
3. Social Commerce
1. Product reviews, exclusive
pricing, product previews, registration
28. Step 5 – Join the Conversation
Establish an Editorial
Calendar
Choose schedule for days you
will post
Keeps on Track & Organize
Content
Consistency
Helps when you need Content
Ideas
29. Step 5 – Join the Conversation
BE TRANSPARENT & AUTHENTIC
Don’t be Evasive
Offer your name, title,
organization, experience
Admit your interest in the topic
Define your Credibility
Be consistent across all SM profiles &
Platforms
30. Step 5 – Join the Conversation
THINK Conversation, not
Campaign!
Don’t focus on selling
Ask questions/respond
Provoke engaging dialogue
Earn a REPUTATION
31. Step 5 – Join the Conversation
BE the Expert in Your
Industry
Write about what you know,
Offer insights
Offer LINKS to resources
When consumers TRUST your
content, they will TRUST YOUR
PRODUCTS/SERVICES
32. Step 5 – Join the Conversation
HAVE RULES OF ENGAGEMENT!
Handle NEGATIVE comments
Who will RESPOND
Admit mistakes
Respond KINDLY
Handling negative comments
correctly will turn BRAND
DETRACTORS into ADVOCATES
33. Join the Conversation
ACTION ITEMS:
1. Create an EDITORIAL CALENDAR
2. Create RULES OF ENGAGEMENT
3. Share your Expectations with all
involved
35. QUALITATIVE QUANTITATIVE
Involved in Industry Website Analytics
Conversations Social Mentions
How Customers Perceive SEO Ranking
us versus competition
Link Clicks
Did we build KEY
Newsletter/E-mail
relationships
Subscribers added
Moving from
MONOLOGUE to
DIALOGUE?
Step 6 – Measure ROI
36. Step 6 – Measure ROI
Develop Activity Timelines:
Diagram EXACT Dates Social Media
Occurred
◦ 8/11 blog started
◦ 8/13 Facebook page started
◦ 9/15 Facebook Ad Campaign Begins
◦ 9/17 Facebook Ad Stops
◦ 10/22 Product mentioned on techcrunch.com
Set MILESTONES
◦ 500/1000/10000 Fans/followers
◦ First Link with 100 clicks
37. Step 6 – Measure ROI
KEY PERFORMANCE
INDICATORS
Transactions
New Customers
Sales
Revenues
Average Order Size
BE SPECIFIC
Frequency, Reach, Yield
How often, How Many, How
Much
38. Measure ROI
ACTION ITEMS:
Track Key Social Media Activities over
Time
Set up Analytic Tools
◦ Such as Google Analytics
Make necessary Adjustments to
increase Qualitative first
◦ Quantitative numbers will follow Qualitative Efforts
Compare Metrics to Goals
40. Budgeting for Social Media
TIME
DESIGN & BRANDING
ANALYTIC TOOLS
SOCIAL MONITORING
AUTOMATION APPLICATIONS
SOCIAL MEDIA ADVERTISING
OUTSOURCING/CONSULTING
41. Levels of Social Media
Engagement Determine your
LEVEL I level of engagement
◦ Place holding and budget for time
Usernames accordingly
Setting up Fan Pages
LEVEL II
◦ Short-term Promotion
Answering questions
Finding Key Influencers in industry
LEVEL III
◦ Dedicated Strategic Engagement
Active Profiles on Several Platforms
Promotions, Contests, Active Content Distribution
43. Tips to get started
Platforms you can ACTIVELY Maintain
What outsourcing is needed?
◦ Design, Development, content
◦ Brand Monitoring,
Plan your Content FLOW
Find Tools to AUTOMATE
◦ Ping.fm
◦ HooutSuite
◦ Tweetdeck
45. Thank You!
Oh or call me: 870-972-3517
Let’s Connect On-Line
E-mail hlawrenc@astate.edu
Website: http://www2.astate.edu/a/business/sbtdc/
ASU Small Biz Blog http://www.asbtdc-asu.com
Facebook Page:
http://www.facebook.com/asu.sbtdc
Facebook Profile:
http://www.facebook.com/herb.lawrence
Twitter: http://www.twitter.com/asbtdc_asu
LinkedIn: http://www.LinkedIn.com/a/asusbtdc
Editor's Notes
Stream of information: - research Feedback building relationships
Versus Radio and Television that took decades to reach 50 million users
Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy
Offering links to resources…because the authors will return the favor