This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
6 Models for Measuring Social Media ROI - Ignite Social MediaJim Tobin
http://www.ignitesocialmedia.com/resources/whitepaper-measuring-roi/ Slides from a webinar with Tom Webster (http://www.twitter.com/webby2001) and Jim Tobin (http://www.twitter.com/jtobin) discussing 6 models anyone can use to measure the return on investment from social media marketing.
They include:
1) The Amplification Model;
2) Value of Social Media Traffic vs. Display Advertising Traffic
3) Quality of Visitors from Social Media Traffic vs. Display Advertising
4) Calculating Revenue from Facebook Fans
5) Calculating Revenue from Social Media Marketing
6) Social Media Promotions Sales ROI
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
6 Models for Measuring Social Media ROI - Ignite Social MediaJim Tobin
http://www.ignitesocialmedia.com/resources/whitepaper-measuring-roi/ Slides from a webinar with Tom Webster (http://www.twitter.com/webby2001) and Jim Tobin (http://www.twitter.com/jtobin) discussing 6 models anyone can use to measure the return on investment from social media marketing.
They include:
1) The Amplification Model;
2) Value of Social Media Traffic vs. Display Advertising Traffic
3) Quality of Visitors from Social Media Traffic vs. Display Advertising
4) Calculating Revenue from Facebook Fans
5) Calculating Revenue from Social Media Marketing
6) Social Media Promotions Sales ROI
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Did you know renters with one prior rental debt have a default rate nearly four times higher than applicants who paid as agreed? Rental payment history data can help you improve NOI, reduce collections and minimize skips. Emily Christiansen, Director of Experian RentBureau shares the benefits to your bottom line of both accessing and sharing rental payment data.
- How easy it is to both access and share rental payment data directly through AppFolio
- How to identify the highest-quality residents, reduce serial skippers and approve more applicants
- How sharing data improves bad-debt recovery and reduces skips from your properties
- The benefit to residents (and a community amenity) including the opportunity to build credit history
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
Media Attribution and Measurement was presented by Steve Latham at the Online Marketing Summit in 2/11. If you'd like a copy please reach out to @stevelatham
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Did you know renters with one prior rental debt have a default rate nearly four times higher than applicants who paid as agreed? Rental payment history data can help you improve NOI, reduce collections and minimize skips. Emily Christiansen, Director of Experian RentBureau shares the benefits to your bottom line of both accessing and sharing rental payment data.
- How easy it is to both access and share rental payment data directly through AppFolio
- How to identify the highest-quality residents, reduce serial skippers and approve more applicants
- How sharing data improves bad-debt recovery and reduces skips from your properties
- The benefit to residents (and a community amenity) including the opportunity to build credit history
Technology for Your Property: The Tech Amenities Residents Are Looking For (W...AppFolio
http://www.appfolio.com - Mike Whaling (multifamily technology advisor) talks about how to offer the right features at your properties that will help you secure great residents and impress new owners.
Speaker: Erica Campbell, Director of Social Media for Dominion Homes Media.
Session Date: Thursday, October 25, 2012
Event: Hampton Roads American Marketing Association (HRAMA)
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social Monitoring and Reputation ManagementStarmark
This two-chapter presentation covers both the quantitative and qualitative reporting of social marketing. Learn about what tracking and reporting is currently built into all the social networks, what tools you can use as a consolidated dashboard for all your reporting, and why "sentiment" reporting and alerts can automatically keep you abreast about the conversations about your brand or product.
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Slide deck used in presentation for The Advisory Board members on Friday, January 18, 2013. Chester County Marketing co-founders, Jeff Tincher & Carla Wilson, presented the materials during a 90 minute presentation and Q&A session to a room of over 70 Philadelphia area business owners.
Leveraging Social Media to Reach B2B CustomersAlex Flagg
When you think of social media, do you think of running Facebook contests and videos of cats playing Patty Cake? Think again. Your B2B customers are increasingly using social media to gather product information and short list vendors.
This presentation covers 1) How B2B customers behave differently than their consumer counterparts, 2) How to develop and orchestrate an editorial plan to reach your B2B audience, 3) Recruiting your social media ambassadors, 4) The importance of Search Engine Optimization 5) Measuring the Share of Conversation.
Alex Flagg
Manager, Social Media and Digital Content Enablement
HP Enterprise Segment Marketing
In HP’s Worldwide Enterprise Segment, Alex leads a unique organization dedicated to increasing HP’s influence and participation in key B2B conversations with customers through social media channels. Alex is a dynamic B2B marketer with more than 18 years experience leading teams and running strategic marketing programs for HP, Sun, Microsoft, and AT&T. In his advertising career, Alex was among the first to buy online media in 1995 and helped shape the industry by proposing the first Internet advertising standards. Alex has a deep understanding of how to create engaging B2B editorial content, how to leverage social media to maximize content reach and how to utilize search engine optimization to ensure content find-ability and relevance.
This was a graduate project for my Market Research class. We were asked to find the value in digital coupons for a potential business as well as collect consumer data.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Similar to Lessons of the Apartment Internet Marketing Conference (20)
State of the Real Estate Market Roundtable: Industry Experts Discuss Current ...AppFolio
Between suppressed deals leading to a build-up of capital, imbalanced buyer and seller expectations, and a potential influx of forced sellers, the real estate market has faced many ups and downs in the past year. Interested in seeing how you can overcome headwinds and capitalize on emerging opportunities? Join us for an exciting panel discussion with top syndicators and fund managers who will share their candid views on the current state of the market and the tactics and tools they are using to stay ahead.
How Investors View Investment Management Companies: A Deep Dive into Real Est...AppFolio
Ever wonder how investors feel about investment management companies?
Join us for the highly anticipated third educational session of our series, where we will unveil the game-changing insights from our 2023 AppFolio Real Estate Investor Report, which surveyed over 100 investors.
In this session, you’ll gain a deep understanding of how investors perceive investment management companies according to the latest data. This invaluable knowledge will empower you to identify gaps, address concerns, and proactively meet the evolving needs of your investors. Don't miss out on this opportunity to gain a competitive edge in the market.
What you'll learn:
- Ways investor expectations are shifting and how you can better meet their needs
- What motivates investors and is important when choosing an investment management company
- The types of technology investors expect their management companies to provide
- How likely investors are to trust and recommend their investment manager
- How your peers are responding to market changes and economic uncertainty
Investor Sentiment and Concerns: A Deep Dive into Real Estate Investor Report...AppFolio
Shifts in the political landscape, interest rates, and economic downturns have shaped investors’ level of uncertainty around the real estate market. Are you prepared to meet their expectations?
Our team at AppFolio interviewed 100+ real estate investors about their strategy, sentiments, concerns, and preferred investment strategies.
In the second part of our newest series, we’ll do a deep dive into the report results and reveal insights to help you build strategies to elevate your relationships with existing investors and gain new ones. You’ll walk away with an understanding of the modern investors’ needs and how your investment management company can provide the best LP experience in the market.
Decoding AI: A primer for property management leadersAppFolio
Deepen your understanding of the various types of artificial intelligence and how they can be applied to property management, and discover ethical and actionable practices for implementation.
Understanding the Modern Investor: A Deep Dive into Real Estate Investor Repo...AppFolio
Part 1: A Profile of Today’s Investor
Your investors’ needs, values, and goals are changing in response to the market. How are you feeling about your ability to meet their expectations?
Our team at AppFolio interviewed 100+ real estate investors about their strategy, sentiment, tools, and preferred investment strategies.
In the first part of our new series, we’ll do a deep dive into the report results and reveal insights to help you build strategies to elevate your relationships with existing investors and gain new ones. You’ll walk away with an understanding of the modern investors’ needs and how your investment management company can provide the best LP experience in the market.
Join our webinar to learn:
- Top factors investors consider when evaluating assets and investment management companies
- How much investors plan to spend in the near future across investment type
- The average number of properties investors prefer to invest in
- Whether they prefer to invest in local, national, or international properties
Unlock operational efficiency in affordable housing property managementAppFolio
Explore the top challenges and opportunities in affordable housing property management, and discover the technology solutions that can support your team and boost operational efficiency.
Key maintenance tactics to eliminate inefficiencies and drive revenueAppFolio
While maintenance is typically seen as an expense, new technology can turn it into a major revenue driver.
In this session, you’ll discover key insights from our recent survey on the top challenges in property management and the maintenance solutions that give your team more time to focus on revenue-driving tasks. Then, you’ll get an exclusive preview of AppFolio Property Manager’s seamless maintenance experience, and see firsthand how centralized, easy-to-use, and smartly automated software reduces costs, enables data-driven decision-making, and creates a better maintenance process for everyone — residents, vendors, and owners alike.
Boost Operational Efficiency through Asset PerformanceAppFolio
When your priority is operational efficiency, the first thing you should do is find ways to control costs. We hear from our clients that a lot of costs are hidden where most don’t tend to look first - your assets, your data, and your back office operations. Bottom line: the best way to drive efficiency is having a better understanding of your existing assets, and automate as much manual tasks as possible.
In this session, see how you can uncover hidden costs and find points of exposure that could put your business at risk. You’ll gain a better understanding of how to unlock data insights, reduce unnecessary capital expenditures, and get an exclusive preview of our asset management solution, AppFolio Alpha™.
Are you ready to map your business’ path to success? Watch the final session of our three-part educational series focused on improving profitability. Daniel Craig, Founder & CEO of ProfitCoach, reveals how to put together a complete property management financial game plan — including the model, the framework, and the ongoing processes needed — to help you hit your goals in 2023.
The third annual 2023 Property Management Industry Pulse report revealed operational efficiency is today’s most pressing property management challenge. See how you can solve for it in your business by joining our upcoming live demo spotlighting AppFolio Property Manager’s full suite of built-in AI capabilities.
In this session, we uncover how our industry-leading AI solutions can help unlock new ways of working, transform your team’s productivity, elevate your business insights, and unlock extraordinary experiences for your communities.
Level Up Your Property and Investment Management Workflows AppFolio
Manually managing accounting transactions, reporting, fundraising, billing, and property data can be a time-consuming and challenging task for your team.
Enable your team to accomplish more with a single source of truth that streamlines your investment and property management workflows.
When you combine AppFolio Investment Manager and AppFolio Property Manager to power your business, you can automate your quarterly processes, access full transparency from properties to investors, and provide a single source of truth for your teams.
AppFolio Investment Manager State of the Market Roundtable May 2023AppFolio
How are top syndicators and fund managers viewing this market, and what tactics are they using to stay ahead?
In this new series by AppFolio Investment Manager, we’re gathering top minds in the industry to discuss the how of the now and have a candid conversation about the current state of the market.
Stories of scale: How two operators efficiently grew their businessesAppFolio
A recent AppFolio survey uncovered that property management companies overwhelmingly see adding units to their portfolio as the greatest opportunity this year. But rapid growth can be just as dizzying as exciting.
Watch this session for a panel discussion with executives from property management companies that have achieved tremendous unit expansion — and profitability. We’ll dive into the goals that they set for themselves, how they achieved such impressive growth in a sustainable way while exceeding customer and employee expectations, and the technology that enabled them to remain transparent and help fuel their rapid growth.
Attract and retain residents with new renter insightsAppFolio
New data reveals that nearly 60% of leases will expire over the next 12 months, and roughly 30% of renters are already searching for a new home. With over 1,000,000 rental units under construction — half of which will open soon — 2023 is shaping up to be a renter's market.
Against this backdrop, attracting and retaining residents is vital. When almost half of renters cite “seeking a better property manager" as a reason to relocate, property management businesses must address residents’ needs.
To learn how, take a deep-dive into key findings from the 2023 AppFolio Property Manager Renter Motivations Report and gain actionable insights for providing standout service that attracts and retains residents.
Discover a better way to measure and manage resident satisfaction across all touchpoints, helping you track business performance, boost renewals, and drive NOI with Opiniion, an AppFolio Stack™ partner.
SMB MM Educational Session_ March 2023.pdfAppFolio
A live demo webinar that dives into our top features and latest enhancements for property management businesses. In this session, we focus on ways you can stay competitive with innovative tools that help boost communications, improve efficiencies, and enhance the customer experience.
Discover the latest trends and opportunities to help your business get ahead and stay competitive, even during times of inflation and supply chain disruption.
Calculating and Paying Distributions: How to automate your investor paymentsAppFolio
Without a streamlined, secure way to calculate and process payments, your business and investor relationships are at risk.
In this short demo, our team of experts show how AppFolio Investment Management’s waterfall calculation and distribution features help general partners generate accurate and efficient investor payments, saving them 5 to 16+ hours per quarter.
You’ll get an in-depth look at AppFolio Investment Management’s industry-leading waterfall tool and Investor Payments service, which has helped AppFolio customers of all waterfall structures streamline their distribution calculations and process payments electronically.
When the economy gets tough and deals are harder to come by, how can you ensure you don’t get left behind?
Right now, successful general partners are taking advantage of the slower market. They’re doubling down on operational strategy and dramatically reducing costs in order to free up time to source quality deals.
In this exclusive webinar, hear how top-performing investment managers find great deals in a tough economy.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
6. Webinar Agenda
• Social Media and Customer Experience
• Mobile, mobile, mobile
• Ratings!
• Reputation management
• Data-driven marketing
• AIM 2013 ($50 discount code delivered here)
– The art of marketing
– Video
– Cutting-edge social media
7. Campaigns!
Sarah Greenough
Princeton Properties Management, Inc.
Friday, April 27, 2012
9. Increase Social Exposure
Reduce Outbound Marketing Spend
Continue with Customer 1st Approach.
Three areas of focus for 2011:
• Ratings & Reviews initiative
• Facebook Campaign
• Company Blog launch
Infrastructure was already in place, now we wanted to grow our
social exposure in hopes of giving the customer a better experience
while increasing our ROI.
11. Our Facebook Challenge
• Increase FB Fans &
Blog site referrals.
• Increase interaction
with residents & fans
on existing FB pages.
• Decrease outbound
marketing expenses.
Narrow your focus.
Concentrate on a few targeted social initiatives.
Do them WELL!
19. Reviews & the Bruised Corporate Ego
“Any business owner who has invested a considerable
amount of time and energy into building a business is going
to be somewhat protective and defensive when they hear
negative feedback about what kind of job they are doing.”
-- Erica Galos-Alioto, Yelp
26. Zero Moment of Truth
"It's imperative that marketers today, no matter the
industry, work hard to win their customer's Zero Moment of
Truth. And as part of that, fully embrace the role reviews
and ratings take in that process to impact a future
customer's ZMOT."
-- Patrick Grandinetti, Google
28. Win at Point of Decision
According to Procter &
Gamble, shoppers make
up their minds about a
product in three to seven
seconds, just the time it
takes to note a product
on a store shelf.
This time lapse is called
(by P&G) the “First
Moment of Truth," and
it's considered the most
important marketing
opportunity for a brand.
— Wall Street Journal, 2005
Google Confidential and Proprietary 28
29. The Traditional Mental Model of
Marketing
• Stimulus First Second
Moment of Moment of
Truth Truth
29
30. A New Path to Purchase Holds True in
Real Estate
89%
of home buyers in the
US use the internet to
research real estate
information
30
Source: National Association of Realtors Profile of Home Buyers and Sellers, Updated November 2011
31. A New Path to Purchase Holds True in
Real Estate
78%
of US Internet users go
online to search for
information about products
and services.
32%
have posted product
reviews or comments online.
Sources: ―Online Product Research,‖ Pew Research Center, September 2010 31
32. The New Marketing Landscape
Stimulus First Second
Moment Moment
of Truth of Truth
Which becomes the
next person’s ZMOT
32
33. +1 What You Recommend
Available on:
Google search results Google search ads 3rd Party sites
33
36. Embracing Engagement
“I think there are a lot of myths and misunderstandings
about ratings and reviews out there. If you encourage and
embrace ratings and reviews, you get a much more accurate
spectrum of user sentiment.”
-- Wade Hewitt, ApartmentRatings.com
37. ApartmentRatings
The leader in consumer reviews for apartments
• Over 4.7 million visits
per month
• Over 80 thousand
properties
• Over 1.2 million reviews
• Over 20% of
prospective renters that
visit the leading ILS sites
also visit
ApartmentRatings
Source: comScore November 2011 and Google Analytics
39. Reputation Management
ApartmentRatings’ Manager Center allows apartments to take
control of their reputation
• Respond to reviews as
the “Verified Property
Manager”
• Update property
information like
photos, rents and
floorplans
• Set specific URLs and
phone numbers for
each property
40. Reputation Management
Responding to reviews is key
• Manager Center
customers tend to see
increases in their
ratings.
• Improvement in ratings
are correlated to
responding to reviews
76. The 4 Steps to Successful ORM
Assess, Create, Empower, Reassess
77. Editor’s Note
Malicious vs. Self-Inflicted
• Malicious is an
unstable
renter making
libelous
accusations
• Self-inflicted is
suing a renter
over what they
Tweet about
you.
89. Measuring Online Word of Mouth Marketing in Multi-Family
Lead / Lease
Social Reach Friend Match Referral Match
Match
3x increase in
20,434 social 2x Increase in
16 million friends participant
networking Closing Ratio
reached referral rate
friends moved-in (8% vs 14%)
(3% vs 9%)
$0.09 / Friend $100 / Friend $7 / Lead Influence $387 / Referral
Reached Match $54 / Lease Influence Match
* Based on combination of case study data, 16 million friend interactions, 1 million leads analyzed and over 8,000 referral bonus conversions.
90. What’s next for Social in Multi Family
Lead/Lease Influence Reporting Surveys
Search Lead Scoring
Revenue Management
91. Predictive
Analytics
Chris Brust: VP, Business Intelligence - Archstone
Matt Eilen: Director, Decision Support - Aimco
Moderator - Rich Hughes: VP, Strategic Revenue Systems - Realpage
Thursday, April 26, 2012
92.
93. What is Predictive Analytics?
• Reporting
• “What is my marketing spend per channel month-to-date/ quarter-to-date / year-to-date?”
• “What was my cost-per-lead by lead source last month?”
• Analysis:
• “How effective were my ILS upgrades last quarter?”
• “Did last month’s email campaign have more impact on the one-bedrooms, two-bedrooms, or
three-bedrooms?”
• “Did our change in transfer policy at our pilot communities last year have any material change in
renewal retention?... can we look at that by market?
• Monitoring
• “What’s currently the hottest ILS?”
• “How’s my new campaign doing?”
• “Is this new marketing channel cannibalizing the old ones?”
• Prediction
• “How will this policy change improve customer satisfaction / retention?”
• “How will this renewal model modification impact rental revenues next year”
94. Data Analytics Continuum Multi-Family REITs
There are different levels of maturity which result in varying complexity in how
companies analyze data and leverage it
Examiner Extrapolator Multivariable Modeler Statistical Visionary
Competency Reports previous results Projects future Develops complex models Conducts constant
and tries to explain past performance based on based on a numerous dependant heavily automated
Level performance historical performance and independent variables statistical data analysis
Conducts some basic statistical to drive every day
analysis to test / prove decisions
hypothesis Culture of data-
Sophisticated in house supported decision
capabilities or engagement of making at all levels in the
external experts organization.
Task Departmental analysts Central analyst or team Centralized team of analyst Centralized analytic
reporting to functional of analysts reporting to dedicated to enterprise-level professionals and semi-
Organization area experts C-level projects professionals.
More advanced Emergence of Director/VP – level Senior-level leadership
departmental analysts leadership of an enterprise of the analytics function.
analytics function
Typical Basic Excel Advanced Excel data Advanced Excel Advanced data analysis
analysis tools SPSS / MS Analysis Services suites
Toolsets Open source (R) Open source (R)
94
95. Data Analytics Framework
Successful organizations have formalized channels / methods for identifying the
highest value analytics.
• The two most critical aspects are selecting the right projects and having a strong
change management capability to implement vetted recommendations
Report /
Identify Compare / Select Implement
Conduct Analysis Recommendations
Opportunities Opportunities Recommendations
Results
Receive Requests Review Prelim Develop Plan / Summarize Develop Rollout
/ Brainstorm Results Timeline Findings Plan
Determine Specific Actionable Setup Change
Prioritize Analysis Gather Data
Bandwidth Recommendations Management
Conduct Prelim Level of Effort vs Setup Model / Incorporate Develop Tracking /
Analysis Potential Benefit Analysis Feedback/Changes Reporting
Urgency of Run / Validate Finalize Analysis /
Scope Analysis
Analysis Model Project
Iterate on Analysis
/ Hypotheses
Reach Internal
Consensus
95
96. Case Study #1
In 2010, Aimco Conducted a Detailed Analysis Comparing Modeled FTEs vs Actual
Property Headcount
• Sample Front Office Model Variables
Variable Events - Time to Handle Activities Variable to Unit Count Activities Fixed
Guestcard # minutes per Rent Collection # minutes per unit per month Bank Deposits # minutes per day
Site Visit: # minutes per Rent Delinquency Follow Up # minutes per unit per month Walk Marketing Path # minutes per day
Application: # minutes per Posting Rent Payments # minute per unit per month Email / Calls # minutes per day
Lease: # minutes per Vendor Management # minutes per unit per month Team Huddle # minutes per day
Move In: # minutes per Time Card Management # minutes per unit per month Talking to Regional Leaders # minutes per day
Expiring Lease: # minutes per Resident Interaction # minutes per unit per month Team Member Issues # minutes per day
Renewal: # minutes per Dealing with Service Requests # minutes per unit per month Reviewing Reporting Materials # minutes per day
Move Out: # minutes per Mail / Packages # minutes per unit per month
Training # minutes per unit per month
• Sample FTE Model Output
Front Office FTE Requirement by Month vs Actual HC
140
120 120
Resulting Initiatives
115 115
120 110 110 110 110 110
102 102 105
20 20 20 20
100
10 10 10 Variable Staffing
80
Technology Enablement
FTE
60
100 100 100 100 100 100 100 100 100 100 100 100
40 Better Leveraging Offsite
20 Resources for Non-Core
0 Activities
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
Base Incremental Actual HC
96
97. Case Study #2
In 2010, Archstone Conducted a Detailed Analysis to determine the biggest drivers
of customer satisfaction
• Resident Relationship Survey topics:
Apartment, Apartment Maintenance, Care for Concerns, Community Features, Community
Maintenance, Management Communication, Policies and Guidelines, Community management “soft”
skills,” Renewal Process, Social Activities,
Responsiveness
Resulting Actions
Operations-led initiatives
in various resident-
focused categories
Re-prioritization of
company initiatives and
Capex funding
97
98. AIM 2013
• April 29 – May 1
• Hyatt Regency Huntington
Beach
• Aimconf.com for more info
• Discount code for $50 off
only thru 12/14
webinar2013
102. Thank You!
AIM 2013 Discount Code
Webinar2013
Valid thru December 14, 2012
Steve Lefkovits
510-444-2988
steve@jtimedia.com
Editor's Notes
Kara – and then intro Lisa!
Kara – and then intro Lisa!
Campaigns – Post Presentation QuestionsHow do you educate senior management about the value of these strategies and campaigns?How do you engage site and middle managers on the importance of measurement, and their role and the importance of accurate attribution?What can technology partners do differently that might improve the effectiveness of your efforts in this area?Where do you look outside this space to get “cutting edge” ideas/practices you can adopt in our space? Follow up –whom (what company/companies) in that world do you watch and follow?Top 3 pieces of advice to someone ready to take their game to the next level?One the campaign you shared, if you had a “mulligan”, what would you do differently next time, and why? What’s next – how do you raise your own bar to the next level?
Customer centric approach – long standing mission at Princeton to continually improve the resident experience at every touch point during the resident life cycle. As a new hire (1995) – The President of the company orientation statement of “We must try to do the right thing, not simply do things right.” 2011 - three initiatives:Further encourage review process, actively ask for feedback. We can learn, we can do better. On tap for 2012 - Incorporate ratings directly into our corporate website. Our customers can make an informed decision right on our website. Facebook (As of February 2012, Facebook has more than 845 million active users)– give our residents, prospective residents and employees a place to “hang out”, engage, relationship build - simply get to know each other better. We strive to continually provide content that adds value. Passive feedback monitoring Blog – curate information that will give a better resident experience. Give the resident another reason to refer and renew. Replaces the property newsletter / laundry room bulletin board as a means to share information.
Our property FB pages and Corporate page now in place for years needed to improve engagement and interaction. We wanted to add value to our followers by providing good quality content and fun contents. By increasing our social engagement we hoped to start eliminating more expensive advertising sources while ramping up our customer interaction. Over the years, like many, we’ve eliminate most all print, a few properties still use it on demand. We also reduced our relationships with more expensive ILS’s – only a handful of properties still using. With the coming launch of our Company blog, we wanted to push this blog content through our FB pages so it was necessary to increase our fan base, increase our interaction so our blog would be utilized. (Internally, I felt I would get better buy off from the site based teams if they realized immediate feedback.)
Wanted to grow our Corporate FB fan base prior to launching the Company Blog. Wanted an audience. Our Facebook pages are intended to be fun, informative and potentially an “add value” to our residents and local neighborhoods. We strive to give a positive experience living with a Princeton properties. Better experience = more referrals & better reviews.Summer E-Reader Sweepstakes Campaign Period: 1 month Cost: $10002. What I’m Thankful for Photo Contest Campaign Period: 2 weeks Cost: $450
Stats for website traffic increase during Facebook Campaigns.Year-over-Year Facebook referrals to Corporate Website: 2010 vs. 2011 = 33.85% increaseDuring the month long (July 2011 vs. July 2010) Summer e-Reader sweepstakesYear-over-Year Facebook referrals to Corporate Website = 121.43% increaseAnd as of the end of March 2012 – Facebook holds the # 6 spot in Referrals to our Corporate Website. Only beat out by Craigslist sites and our Resident Portal.The PP Blog was officially launched on January 1, 2012. #1 source of referrals is Facebook. www.apartmentrentalnews.com or blog.princetonproperties.comTake away – if you are using social platforms – make sure that all work well together and leverage their relationships when possible.
Our site FB pages try to give the personal touch, personal relationship between our site teams, property residents and local neighborhood. We seek to “add value” to our residents and community. Again, give them a positive experience living with a Princeton Properties community. Be reminded, choosing to “play” in social areas is absolutely a business decision that reaps benefits – it isn’t just to have fun – it makes us more money! Better experience = more referrals & better reviews.All campaigns run for two weeks with the exception of Bingo. We run Bingo 1-2 x a year for 1 month time periods. Residents LOVE this initiative. We post bingo numbers on the FB wall and residents play at home on a Bingo card provided by our team.We have fun contests, we have engagement – but does it pay off?
Customer First approach and embracing Social Marketing and Search. High use of Social sites (FB, TW, Blog) along with partnership marketing and good solid Customer Service. You MUST practice what you preach! Listen to your consumer, and manage all aspects of the customer interaction. Social may seem unstructured but there is a very specific agenda underlying the “organic relationship building”. Resident Referrals in 2011 = 48 (#1 source of leases)48 out of 96 rentals in 2011 came from Resident Referrals at Princeton PlaceSubject property realized a 2.2% increase in Revenue from 2010-2011. Our Portfolio as a whole realized over a 3% increase in Revenue from 2010-2011. We were very pleased considering many of our properties are in challenging zip codes with high competition and high unemployment. Majority of our assets are 30+ year old garden style 2Bd/1Ba inventory. As of April 2012 this subject property has been successful in pushing rents 3-5% for new rentals and renewals.Average occupancy maintains at 94-95% (Average turnover at property is @ 40%)Reduction of outboundadvertising costs every year since a spike in 2008. Eliminate high print use, reduce/eliminate ILS advertising, focus on Social / Search (SMM / SEO)Example property (P.Place) Advertising actual numbers:2007 2008 2009 2010 2011 2012 (budget) $67,344 $88,279 $49,471 $44,763 $43,461 $44155Stay Customer Centric – a Social Strategy must be part for your corporate culture. Be part of the community – both property and beyond. Partner with area companies can grow your exposure, credibility & reputation.
Six options for removalYou can post a “rebuttal” to the offending report2. You can pay Ripoff Report to join its “Corporate Advocacy Program”3. You can sue the original author of the report4. You can hire a reputation management firm to “bury” the Ripoff Report about you5. You can sue Ripoff ReportSecret Option #6: Get Google To Delist The Report From Its IndexHere’s what you need to do, in three steps:First, file a lawsuit against the original author of the report for defamation, business disparagement, false light, or any other claim that is legally appropriate. The big point here is that you have to prove your case in a court of law — you have the burden to prove the report made about you is false.Be honest with yourself here (otherwise, you’re just wasting time and money). If the report about you is true (or if you can’t prove your case), you do not have a valid claim for defamation, and this option will not work for you. Again, the key here is being able to prove your case in a court of law. If you can’t do that, game over. You’re stuck with one of the other options above.Also, you should only sue the author of the report—do not sue Google. Your lawsuit will cost a fortune (Google has plenty of good lawyers), fail very quickly, and you will only serve to anger the one company that can help you the most.Second, obtain a court order declaring the offending report to be false and defamatory (this of course assumes you win your case). The specific content of this order can take various forms, but you should make sure to seek an order that refers to the offending report specifically.Third, present the court order to Google.
KloutTopsyFacebook analyticsTrying to create a referral program on steroids. Case study: Waterton raised referral participation from 2.5% to 6% using social referrals. Socially connected prospects are 50% more likely to lease when they know they have a friend in the community