The document discusses strategies for online and mobile fundraising for social entrepreneurs. Some key points include: - Online fundraising through email and websites saw increases in 2008, while mobile fundraising through SMS is growing rapidly after successes raising millions for causes like Haiti relief. - Effective email fundraising requires targeting the right audience and message, while websites should prominently feature donation buttons and streamline the donation process. - Using social media can raise more money when coordinated with other channels, though little money is directly raised through social media sites themselves. - Video is important for online fundraising and creating viral recognition; online events and auctions are low-cost ways to engage donors. - Mobile fundraising through text messaging saw $40 million raised for

1. Finding money in the ether Facts and strategies for social entrepreneurs Online and mobile fundraising Prepared for the CGIU, April, 2010 Draft 3/14/10

2. Assessing the ether Email results: online gifts up by 3% in Q4, 2008; total 2008 increase of 14%; 30% of total giving Mobile results: too soon for data, but mobile’s first yr was better than online’s first yr fund raising ; Haiti, SPCA, others rasise millions by SMS The trends: SMS will grow rapidly; direct mail will continue to slide; email will remain level until a generation change What to expect: costs will come down, small gifts will go up

3. Email fund raising Target your ask to a specific audience Make your fundraising goal simple and meaningful. Give people a way to track their contributions. Develop a Voice. Make It Pretty, but Not Too Pretty. Time it right. - earlier in the week is better, Track everything Include actual hyperlinks, not embedded links. Develop an email and online content calendar

4. Websites: the donate button Donate button on every page Home page: video, donor photos Photos of donations in action Photos of donors in action Links to directly to a donate page Limited copy on donate page Streamline the donate form

5. Social media Orgs that use social media raise 40% more $ But little money raised on social media sites Keeps cause in front of donors Coordinate with other fund raising channels .Create a virtual hub– a FB page or fan page Match the platform's demographics to yours. Help the network expand your audience. Pay attention: update daily Post rich content. Photos, videos links Use widgets and badges, contests, karma points.

6. Raising money with video online Visitors expect video Use video to tell your story of how the money is used and how donors enjoy giving Use video to create viral recognition – post on your site, Youtube, blogs, Facebook The two-step ask – user generated video for extra money

7. Online event sales , online auctions Online auction: low cost, high profit Great way to energize volunteers Theme offerings to mission Think ahead for fulfillment –who records winners and ships products Use networks to promote widely – FB, email, Twitter are key

8. Viral fundraising Plan a strategy- how to promote Video works best – Youtube is the place to start Coordinate FB, Twitter, website, email blast, google groups – all networks to recommend and download Check out the surf dog

9. Mobile giving Status: from Katrina to Haiti: $40 million raised in weeks Text giving: Set up fee + $500- $1500 month, some other costs Promoting text giving- the key to success – TV, Twitter, events What to expect – depends on promotion

10. Nuts and bolts Credit cards, Paypal and bank fees Email vendors Online fund raising systems Professional vs. in-house video Using Social networks Widgets and badges FB Causes and games FB Causes, Charity Dynamics, Causeworld, TwitCause, Shopkick, Foursquare, Gowalla

11. Resources FB Causes Care2 Good2Give Convio Others

12. Mobile activism Behind the lines in Burma Crowd-sourcing volunteers – does it work Aps: what they can do and how to do them

13. Mobile Resources www. mobile commons.com http://textgiving.com www.Mgive.com TechSoup, TechSoup Global N2 – remixing the web for social change

14. Putting it all together Where does online or mobile fit in your fund raising Where does mobile fit Your strategy: are you a pioneer, entrepreneur development director