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The NEWs Cycle: How People Interact With Media In The Social Age

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Tunheim
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There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined. Learn how people get, create and distribute news, and how people interact with media, from breaking TV news to Google search to Facebook. Learn how personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism. This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010. David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires

News & Politics
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The NEWs Cycle: How People Interact With Media In The Social Age Associated Collegiate Press Summer Journalism Workshop July 23, 2010
Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The NEWs Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy of WCN 24/7
Old School: People Digest News/React To It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy tylerdurden1
Newspaper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Magazine
Television Broadcast ,[object Object],[object Object],[object Object],[object Object]
Radio News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy uncgspecial
[object Object],[object Object],[object Object],Word-of-Mouth Photo courtesy of Akuppa
Online Changes the Game
News Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email ,[object Object],[object Object],[object Object]
News Portals ,[object Object],[object Object],[object Object]
Facebook Feeds ,[object Object],[object Object],[object Object],[object Object]
Facebook Feeds (cont.) ,[object Object],[object Object]
Twitter Feeds ,[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Feeds ,[object Object],[object Object]
Phone Apps ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it mean for journalists? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo © Adrian van Leen for openphoto.net CC:PublicDomain SEO For Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Why Does SEO Matter? Photo: Wikipedia Search
Surf The Search Tide Photo by thelastminute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surf The Search Tide
Keyword Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seasonal Search Traffic Photo by zircon3035
Seasonal Search Traffic ,[object Object],[object Object],[object Object],[object Object]
Personality Search Traffic Photo by Bjorn Hanson
Brett Favre Searches ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO In The Wild ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Compete.com
Anatomy Of SEO’ed News
 
 
 
 
 
 
Huffington Post Search Results Huffington Post SEO - Google
Huffington Post SEO – Google News
Huffington Post SEO – Yahoo!
Huffington Post SEO – Yahoo! News
Huffington Post SEO - Bing
Huffington Post SEO – Bing News
“ iPad Tablet” Search Surge
News Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consuming The News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Pew Research Center’s Project for Excellence in Journalism
Interacting With The News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Pew Research Center’s Project for Excellence in Journalism
My Daily Media Diet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Journalist Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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