This document summarizes key information about social media marketing from a presentation. It includes 27 stats on topics like global internet users, emails sent, Facebook users and more. It then defines social media marketing and monitoring. It provides free and paid social media monitoring tools. It explains how businesses can use Facebook, Twitter and blogs. It shows how social media can drive leads, sales and ROI. In under 3 sentences, this document from HubSpot provides an overview of important social media statistics and explains how companies can utilize different social media platforms as part of their marketing.

1. Social Media Marke-ng:
27 Awesome Stats, Soundbites and Slides

2. About These Slides:
• The slides from this presenta-on were created by
HubSpot to help illustrate and explain social media
marke-ng. Images used are in the public domain or are
cited on the slide under Crea-ve Commons License.
• Download the original PPT file for
your presenta-ons, blog or other
use at:
HubSpot.com/Social‐Media‐Slides
2

3. This eBook Includes:
• Social Media Marke-ng Sta-s-cs
• Defini-on of Social Media Marke-ng
• Defini-on of Social Media Monitoring
• Free and Paid Monitoring Tools
• Helpful Social Media Soundbites
• Facebook, TwiNer and Blogging Explana-ons
• Social Media ROI Explana-on and Sta-s-cs
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4. Why Is Social
Media Important?:
Sta$s$cs
Photo Credit: kevindooley

5. Global
Internet Users
Photo Credit: Jess3

6. 90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3

7. 500 Million Ac-ve Facebook Users
Photo Credit: Oversocialized Source: Tech Herald

8. 126 Million
The number of blogs on the Internet.
Source: Jess3

9. 10 Billion+ Tweets Sent on TwiNer
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable

10. 2 Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch

11. What Is Social
Media Marke-ng?

12. “Social Media Marke-ng: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane

13. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files

14. “Links are the Currency of
the Social Web”

15. “Social Media Monitoring Collects Online
Men-ons for Measurement and Response”
Image Credit: Suchitra Prints

16. Free Social Media Monitoring Tools
Image Credit: Hamed Saber

17. Paid Social Media Monitoring Tools
Photo Credit aresauburn™

18. “Company Blogs are Digital Publica-ons
that Allow Public Responses”
Photo Credit kevindooley

19. Blogging and B2C and B2B Leads
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn

20. # Blog Ar-cles By Leads Generated
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn

21. “Facebook is a social
network that connects
people personally and
professionally through
connec-ons, messages,
photos, & videos.”
Photo Credit: Marvin Kuo

22. Facebook Fan Pages Let Businesses
Interact with Customers and Prospects

23. “TwiNer is like a Text Message with a
BCC: To The World”
Photo Credit: ydhsu

24. Businesses Use TwiNer to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.

25. Free TwiNer Tools
Photo Credit: M i x y

26. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de

27. Social Media is for Leads and Sales
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr

28. Social Media is for B2B and B2C
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr

29. Social Media Enables
Contextual Calls‐To‐Ac-on

30. “Social Media + Lead Genera-on
Opportuni-es = ROI”
Photo Credit: xJasonRogersx

31. Get Your Copy of this Presenta-on
Download this original file in PPT
and PDF for your own use:
HubSpot.com/Social‐Media‐Slides
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32. HubSpot MarkeOng SoPware
Free Trial:
www.HubSpot.com/Free‐Trial