From a marketing perspective, Search Engines and Social Media have become increasingly intertwined over the past few years.

1. The Convergence of
Search and Social
AbbasAlidina.com
@AbbasAlidina
December 11, 2010

2. Search Engine Market Share
Over 90% of searches are performed on Google, Yahoo or Bing
Google Yahoo Bing Other
8%
13%
19% 60%

3. Search Volume Growth
100 Billion searches per month (more than 3 billion searches per day)

4. Search Engines User Behaviour
88% of clicks 12% of clicks

5. What is Search Engine Optimization (SEO)?
SEO is the process of improving the volume or quality of traffic to a web site from search
engines via "natural" or "organic“ search results, by becoming an AUTHORITY web site.

6. Why Should I Perform SEO?
If your website does not appear on the search engines, you are losing out on:
•Brand Exposure
•Awareness
•Reputation
•Credibility
•Customers

7. Why Should I Perform SEO?
SEO improves the online visibility of your brand, boosts your reputation and increases traffic
flow to your online properties.
•If your website does not appear on the first 2 pages
of a major search engine, you are missing out on
millions of visitors
•90% of search engine users do not look beyond
the 2nd page of search results.

8. Why Should I Perform SEO?
The higher your search ranking, the higher the click through rate.

9. Short-Tail vs. Long-Tail Keywords
Short-Tail: “Project Management”, “Financial Services”
Long-Tail: “Project Management in Qatar”, “Kuwait Financial Services”

10. Content Creation
Content is critical to optimizing your website for the Search Engines
• Build Authority through Content
• Keyword Dense Content
• Relevant Content
• Unique Content
• Media-Rich Content
• Video
• Audio
• PDF

11. Real-Time Search
Answers the question: What is happening RIGHT NOW?

12. Social Search
Answers the question: What does my network believe is important?

13. Sharing via Social Media
Make it easy for people to spread your content for you.

14. Leverage Facebook’s Open Graph
Facebook has opened up access to its Social Graph and provides Social Plugins
Social Graph
• The global mapping of everybody and how they’re
related
• Constantly in flux
150 Million people engage with
Facebook on external websites every
month (e.g. CNN.com, Logicks.com)
1/2 of comScore’s Global Top 100
websites have integrated with Facebook

15. Thank You for Attending
Any Questions?
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