My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
A basic introductory workshop on the principles of social marketing and how small and medium size businesses can profit of them. First presentation during "Company 3.0" session at 16th InfoCom World Conference (21.10.2014, Athens, Greece). Complete series comprises of more specialised workshops on marketing, social media and online communities, launched from October 2014 onwards. More info at www.toatomo.info and www.facebook.com/toatomoconsulting
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
A basic introductory workshop on the principles of social marketing and how small and medium size businesses can profit of them. First presentation during "Company 3.0" session at 16th InfoCom World Conference (21.10.2014, Athens, Greece). Complete series comprises of more specialised workshops on marketing, social media and online communities, launched from October 2014 onwards. More info at www.toatomo.info and www.facebook.com/toatomoconsulting
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
BRANDING — Fashion Institute of Technology Denim Project Presentation — Feb 2...BrandingDoneRight
These are the visuals that accompanied a branding presentation to the FIT students. 1. Understand your brand, your mission, before you start 2. Define your market, gather data 3. Answer who, what, where, how, when. 4. Re-evaluate continually during the process to be sure your communication with your target market (marketing via social media) is aligned with your core values and your mission.
At the Digital Innovation Forum 2015 (brought to you by Big Hospitality and Restaurant Magazine), our CEO, Paul, and Sam, Head of Strategy, gave a presentation on Digital Branding for Social Content. The presentation focused around a case study for a recent project of ours for Wollensky's Grill in Chicago. Here are the slides from said presentation, with a full video and blog to follow.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Is crowdfunding a good option to launch your business or new product? Bill Carmody, CEO of Trepoint, pulls out some great insights from Jamey Stegmaier, author of "A Crowdfunder's Strategy Guide" and shares what he learned.
«Building Online Communities - Ο δικηγόρος σε διαρκή online επικοινωνία με τους πολίτες». Τα slides της παρουσίασης μου στο 5ο Πανελλήνιο Συνέδριο e-Θέμις «Innovation Law - Δίκαιο & Καινοτομία» (Αράχωβα, 7/8 Φεβρουαρίου 2014)
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
Learn about a people-centered framework for designing your marketing strategy in 2021...one that aligns with your customer’s journey. See examples of companies, including Pepco Holdings, that are doing it right.
Register to watch the on-demand webinar here: https://hs.wpengine.com/2021-marketing-strategy
It's easy to read about social media tips & tricks, but if you don't understand the 'Why', the foundation, then the idea of success becomes a little foggy.
This is a presentation we use to introduce the elements of social media, from the history and sociology, to the how to and best business practices.
We hope you enjoy it, and if you do, please share it!
KnowCrunch - Digital & Social Media Strategy - Team 4Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
The ins and outs of this simple yet crucial strategy being implemented by marketing and communications professionals in all types of industries.
Actionable steps to get your strategy where it needs to be.
BRANDING — Fashion Institute of Technology Denim Project Presentation — Feb 2...BrandingDoneRight
These are the visuals that accompanied a branding presentation to the FIT students. 1. Understand your brand, your mission, before you start 2. Define your market, gather data 3. Answer who, what, where, how, when. 4. Re-evaluate continually during the process to be sure your communication with your target market (marketing via social media) is aligned with your core values and your mission.
At the Digital Innovation Forum 2015 (brought to you by Big Hospitality and Restaurant Magazine), our CEO, Paul, and Sam, Head of Strategy, gave a presentation on Digital Branding for Social Content. The presentation focused around a case study for a recent project of ours for Wollensky's Grill in Chicago. Here are the slides from said presentation, with a full video and blog to follow.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
31 Must-Read Social Media Marketing ArticlesBarry Feldman
Social Media Examiner rounds up its leading bloggers and media experts to list and comment on the year's most useful articles on social media marketing.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
Is crowdfunding a good option to launch your business or new product? Bill Carmody, CEO of Trepoint, pulls out some great insights from Jamey Stegmaier, author of "A Crowdfunder's Strategy Guide" and shares what he learned.
«Building Online Communities - Ο δικηγόρος σε διαρκή online επικοινωνία με τους πολίτες». Τα slides της παρουσίασης μου στο 5ο Πανελλήνιο Συνέδριο e-Θέμις «Innovation Law - Δίκαιο & Καινοτομία» (Αράχωβα, 7/8 Φεβρουαρίου 2014)
My keynote speech at Social Media Day 3 Meeting, organised in Athens, Greece at 30.03.2016 with an audience of 120+ digital marketing executives & entrepreneurs.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Part 1 - Making Social Media a Business AssetJoel Arndt
Making Social Media a Business Asset will train you how to delve into social media as a small business owner and give your social media presence a positive Impact on your business.
This is Part 1 of 3. In this presentation we cover:
- What is Social Media?
- Why Social media?
- How to sign up for Facebook, Twitter, LInkedIn, Instagram and Pinterest.
- How to post content on Facebook, Twitter, LinkedIn, Instagram and Pinterest.
- The business value of social Media.
- Keys to social media success.
Part 2 continues with explaining how to link your website to your social media accounts.
This presentation was created as a live presentation. Some of the slides may not seem to have proper explanation. If you have any questions, please email me: joel at openskycopy dot com.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
The COVID-19 pandemic we are living through has created a mix of feelings, from having to adapt to social distance and working from home to the fear of the disease and the economic crisis that will likely follow. Businesses are having to completely adjust their strategies to respond fast to “the new normal” in order to minimize the effects of the outbreak.
And although the future looks very unpredictable, one thing we know for sure is that social media usage is significantly increasing during quarantine and confinement periods, which represents a true opportunity to help and connect with consumers. During this stressful time, audiences are looking for all kinds of content, and influencers are strengthening their communities with authentic, sensitive and helpful messages. As Coronavirus dominates social media, brands can leverage influencer marketing as their front-line defense against business drops.
Take a look at the presentation below to learn more about how we can support your teams.
Topics covered:
Social Media, Personal Branding and the New Age of Communication
Social Media Best Practices for Regulated Industries
“Do’s” and “Don’ts” of Social Media
Creating a Social Media Plan with Zest
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Adapting Your Social Media Strategy During COVID-19Andrea Martin
How effective has your social media been during COVID-19? As your business adjusts to re-opening, are you ready to re-engage through social media and connect with clients and prospects online?
We are pleased to share with you our presentation on adapting your social media strategy during covid-19. This presentation will walk you through an easy to follow 3-step framework to assess the effectiveness of your social media by utilizing data and insights to determine what's working and what's not, how your customers’ needs have changed, and what tools and key strategies you can use for your business to adjust, organize and pivot your campaigns by social platform to create powerful engagement strategies.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Similar to Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your business! (20)
Short Company Profile of To ATOMO Ltd, your International Marketing & Business Advisors, firm founded and led by Yannis P. Triantafyllou. For more, visit our website www.toatomo.com
[Update: February 2020]
My presentation on Communities & Commitment, the Human Factor in Industry 4.0, given on 24.04.2018 at the 3rd Faciliities Management Day 2018 in Athens, Greece. Proud to have been invited by Palladian conferences and Hellenic Facility Management Association as a speaker, among a number of outstanding Greek and International speakers.
My presentation at #GRBossible 2017 (organisation by skywalker.gr) on Saturday 25.11.2017 at the panel "Opportunities for entrepreneurship in information technology and new technologies"
The Human Experience - Trends in Digital Transformation for Hospitality IndustryYannis P. Triantafyllou
My Presentation during 2nd FBMA Greece Conference 2017 (24.10.2017), held in Athens Greece in parallel with the 1st International Symposium of FBMA Greece & IFBA (International Food & Beverage Association).
Ομιλία μου στην ημερίδα «Επαγγελματικές προοπτικές μετά το ΒΣΑΣ» που διοργάνωσε το τμήμα Βαλκανικών, Σλαβικών και Ανατολικών Σπουδών του Πανεπιστημίου Μακεδονίας στις 23 Μαϊου 2017.
Digital Transformation is changing marketing, creating a new breed of digital marketers, part machine and part human, isn’t it? Or it isn’t? The slide deck of my keynote presentation during the 5th e-Business & Social Media World Conference (Wednesday, June 29th, 2016, Athens, Greece).
My morning presentation at 7th InfoCom Albania (May 25th, 2016) in Tirana, around the new trends in marketing, social business, online communities and digital transformation in human and marketing terms.
Παρουσίαση μου στο Πανόραμα Επιχειρηματικότητας και Σταδιοδρομίας 2015 που διοργάνωσε (20-22.3.2015) ο καθηγητής ΟΠΑ κ. Ιορδάνης Λαδόπουλος και οι συνεργάτες του.
Η παρουσίαση δόθηκε στις 20.03.2015, στα πλαίσια του εναρκτήριου πάνελ του Πανοράματος και παρουσιάζει θεματικά τις επιρροές που έχει δεχθεί το σύγχρονο marketing από την χρήση ψηφιακών τεχνολογιών και τα social media.
Γιάννης Π. Τριανταφύλλου
ΤΟ ΑΤΟΜΟ
www.facebook.com/toatomoconsulting
www.toatomo.info
My keynote presentation during "Social Media Days in Athens" community event (October 22nd, 2014), organised with the support EUROPE DIRECT CITY OF ATHENS
Οnline κοινότητες, η καρδιά της επιχειρηματικής (και της social!) στρατηγικής μας.
(Άρθρο μου στο περιοδικό All Pack Hellas, τεύχος 61, Μάρτιος-Απρίλιος 2014)
Πραγματικό marketing σημαίνει «κουβέντα» και «επαγγελματικές κοινότητες»...
(Άρθρο μου στο περιοδικό All Pack Hellas, τεύχος 60, Ιανουάριος-Φεβρουάριος 2014)
Παρουσίαση μου σε εκδήλωση με θέμα « Social Media & Marketing, εφαρμογή στις μικρομεσαίες επιχειρήσεις », που διοργανώθηκε στις 30.05.2013 στην αίθουσα του Επιμελητηρίου Λάρισας από την ΕΕΔΕΚΕ (Ένωση Εταιριών Διαφήμισης & Επικοινωνίας Κεντρικής Ελλάδας) και τον ΕΣΛ (Εμπορικός Σύλλογος Λάρισας).
Εισήγηση μου στο 4ο Πανελλήνιο Συνέδριο e-Θέμις και Παν/μίου Μακεδονίας για το Δίκαιο της Πληροφορικής (LegalTech & DataProtection) στις 24 Μαρτίου 2013.
Η παρουσίαση μου στο συνέδριο Web World Conference που έγινε στις 9 Μαρτίου 2013 στο Ζάππειο στα πλαίσια της έκθεσης Web World Expo. Θέμα της παρουσίασης το πως το εξαγωγικό marketing ωφελείται από την πρόοδο των ψηφιακών μέσων επικοινωνίας.
Η παρουσίαση μου στο 1ο Συνέδριο Social Media World & e-Business World 2012 (Αθήνα, 26.06.2012) - My presentation (in greek) titled «Profession: Community Manager» for the 1st Social Media World & e-Business World 2012 Conference (Athens. Greece, 26.06.2012)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your business!
1. You, Social Media and your business
Yannis P. Triantafyllou,
marketing director, TO ATOMO
ytriantafyllou@toatomo.info
2. Page § 2
I am Yannis P. Triantafyllou, but who am I ?
A seasoned marketing director, he held management roles for
20+ years with technology groups (IT, graphic arts, digital
printing) in Greece and Europe. He has been introduced to
marketing through mathematics (his studies) and written
communication (his hobby, then his job).
Since his university years he worked as journalist and editor
for trade journals and publications and as of 1994 he
specialises in writing, editing and engineering of marketing
text (and content in general) for business use. It’s since 1998
that he also started public speaking and business presenting as
well as moderating thematic discussions during conferences,
exhibitions and corporate events. At 2000 he expanded in
digital marketing and it is since 2006 that he is involved with
social media, blogging and community management.
At 2008 he launched his own marketing office, ΤΟ ΑΤΟªΟ
(www.toatomo.info), offering inbound marketing, content
engineering Î·È business development services to greek and
international firms.
3. We Do Marketing
inbound marketing,
content engineering,
business development
8. Doing Business means having a
Business Plan and SMART goals y-2-y
…specific, measurable, attainable, realistic, timely…
9. Marketing is on Making Relationships
NOT on performing SALES!
10. Social Media are part of Marketing,
better say a Marketing TOOL
…increase awareness, attract more visitors online/
offline, listen to customers voice, manage our
reputation, build trust, influence sales…
11. keep any customer information
at your web site, CRM, hard disk…
not on a Social Media page!
…you wouldn’t store your laptop at my office…
12. All effort has been made to ensure
that what we’ll say today can be
performed by average professionals,
and not just marketing gurus
…anyway, kids don’t try this at home..
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Social media audits matter for everyone [1]
² Locate and document all your social media profiles, official and unofficial
² You can consider some of the following questions to determine the necessity of certain profiles.
² “Why are we using this social account?”, “Why do we want to use it?”, “What are our goals for
this social media platform?”, “Are our target markets using it?”
² Check for completion of all details and consistency in imagery and message
² Start by checking to see that all your social profiles have been completely filled out.
² Then check to see that your branding is consistent across your social accounts.
² Take decisions: is it best to have a different feel on different social network?
² Follow up on your goals and compare performance today to 1 and 2 years ago
² There are some common metrics you can measure:
² Your followers and fans.
² Your posting frequency. Any correlation to how often you post and how your audience grows?
² Engagement. How many conversations you have on a weekly basis? How many direct
messages, retweets, likes, +1s, and reshares?.
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Social media audits matter for everyone [2]
² Examine those who do it well (niche influencers and brands)
² Locate their social accounts. Generally, you will want to know the following:
² Branding: How does their overall look promote the brand? Can visitors get an accurate sense of
their personality or culture? How have they chosen to use images in header and avatar?
² Popularity: How many followers/likes does the page have?
² Frequency: How often do they post? What do they do on weekends?
² Engagement: Number of people talking about the brand compared to number of fans?
² Types of posts: What topics do they frequently discuss? What types of posts do they use:
photos, questions, videos, chats, text? What is engagement like for each of these post types?
² Make an action plan for improvements and goals [knowing is half the battle]
² Here’s a handful of measurable goals you can set:
² Follower/Fan Growth, Increased engagement, Content by type performance, etc
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“
A strategic plan sets the course for business
² Consider Jack Welch's six rules for strategic planning:
² Control your destiny, or someone else will.
² Face reality as it is, not as you wish it were.
² Be candid with everyone.
² Don't manage, lead.
² Change before you have to.
² If you don't have a competitive advantage, don't compete.
Jack Welch (born
1935) was chairman
and CEO of General
Electric between
1981 and 2001.
During his tenure at
GE, the company's
value rose 4000%.
(Wikipedia)
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Use social media as a distribution channel
Page § 18§ 18§
19. Page § 19
Global Trend: shift to personalised marketing
Marketing 2012++!
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Segment the services, to create content that works
² Facebook: Use this platform to interact with people you know or know you
² Twitter: Use this network to broadcast perceptions, new ideas and reactions
² Google+: The perfect place to explore your passions and connect with people
you may not know who share the same interests
² Pinterest: It’s all about pinning things that reflect your interests and are
expressive of you
² LinkedIn: This platform is best suited for marketing yourself and your abilities
² YouTube: present video content you make, giving explanations, sharing
expertise or just entertaining. (Remember: Google search loves YT videos!!)
² Foursquare: if you’re a store, restaurant, bar or travel/tourism business, share
details about you and monitor customer feedback, reviews and concerns.
² Instagram: Share visual content, including short videos (< 15 sec) into your
customers’ zone-out time.
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“the Virtual Handshake”
² Online relations follow real life! Privacy concern also!
² Always welcome! Always thank! They are people not profiles!
² Ask permissions to use other people data! This includes tagging to promos!
² Individually decide if it is appropriate to initiate a connection!
² Personalise your contact! Address on a personal message/tone!
² Do not chase! Do not spam! Do not abuse other people’s area!
² it’s OK to decline or ignore! You choose, not them!
² Listen, collaborate, participate, respond!
² Stay positive or stay silent!
² Don’t be afraid to re-use your content once you re-write it!
² Restrain yourself: 85% good content, 15% self promotion!
45. Page § 45
Promote your products to engage fans…
² Attrack more page fans…
² Reward them with special promotions…
² Invite them to engage online…
² Invite them in-store…
² Show them love, make them buy…