The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy. It’s basically the Briggs & Stratton of social media strategies. More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/

1. POST
Create smart objectives
For creating smarter social media campaigns
People
Objectives
Smart objectives are specific, measurable,
attainable, relevant, and time-bound.
"500 event registrants
by September 30th"
Method
Wheredoyourcurrentsupportershang out?
Whatstoriesarethey mostpassionateabout?
What are you trying to achieve?
Can it be measured?
The POST method (People, Objectives, Strategy, Technology)
was originally coined by Charlene Li and Josh Bernoff in their
book, Groundswell (Harvard Business Review Press).
It's a framework for developing smarter social media campaigns
that prioritize people over technology and tactics.
Plus, it's a no-brainer to remember.
BUT
Only25%of nonprofits have a
written content strategy!
Over90%
of nonprofits
have a Facebook
Page

2. Tactics
Strategy
Technology
Don't
forgetto
Measure!
What value will youoffer your
people inexchange for their email,
money,time,or influence?
Mentions
Website traffic
Conversions
http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
http://contentmarketinginstitute.com/2013/11/nonprofit-2014-content-marketing-research/
What toolsand tacticswill you use?
What should you outsource?
Useful Tools
Download a free copy of The
One Page Social Media
Marketing Plan
johnhaydon.com/plan