KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
The document discusses creating a breakthrough social media strategy for 2020 and beyond. It notes that while social media provides access to billions of people, it also means greater competition and noise. To grow a business with social media requires having a solid digital strategy that aligns with what audiences seek and can adapt to changing conditions. The document advocates developing a "keystone" growth framework using a "hero's journey" approach that focuses on the customer's goals and maps their social/digital experience with a business's offerings. This can help capture audiences and create a compelling strategy beyond just social media use.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
Millennials are highly connected through technology and social media, which is why social media should be a key part of any marketing plan targeting millennials. The document provides tips on how to develop an effective social media strategy, including choosing the right platforms, creating engaging content, and automating posts while still engaging with users. It emphasizes the importance of transparency, relevance, and offering incentives to encourage millennials to share brand messages.
The document discusses strategies for businesses to effectively utilize social media to find new customers. It notes that with over 1 billion users on major networks like Facebook and Twitter, social media presents a huge opportunity for businesses. However, it also warns that companies need to carefully prepare their social media strategies rather than hastily jumping in. The document then provides 10 dos and don'ts for businesses to follow, such as maintaining a consistent brand message across all networks, responding to customer queries, and being patient as effective social strategies require time to work.
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Pam Moore
Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Establish Your Digital Marketing Strategy in 5 Simple StepsCharlotte Han
In order to implement effective marketing plans and campaigns, we need to set a realistic goal, find our target audience, listen for valuable insight, and provide the best help. To bring it together, measuring, monitoring and optimizing are key.
This document discusses community management strategies for crypto startups. It defines what a community is and how an engaged community can add value to a business. It then outlines some common problems crypto startups face in community management, such as having investors who are not product users and a lack of an existing product. The document provides tips for effective community management, including strategizing goals, understanding your industry, recruiting qualified community managers from within the community, engaging both online and offline, being responsive, listening to feedback, measuring results, and educating oneself on best practices. It discusses how ICORating and GITA implement these strategies in their own communities.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
Generation Influence: Gen Z and the power of identity in marketingWP Engine
The human experience is now officially a digital experience for every generation, but for Generation Z, the most Internet-dependent generation in history, the shift has been less extreme. Technology, brands, and Gen Z are all inextricably linked, creating opportunities and challenges for today’s brands.
This study by WP Engine and The Center for Generational Kinetics reveals how Gen Z is influencing marketing and the buying habits of every generation.
Register for this energetic, fast-paced on-demand webinar to learn about more about this data in context: https://hs.wpengine.com/webinar-generation-influence-gen-z
Millennials are highly connected through technology and social media, which is why social media should be a key part of any marketing plan targeting millennials. The document provides tips on how to develop an effective social media strategy, including choosing the right platforms, creating engaging content, and automating posts while still engaging with users. It emphasizes the importance of transparency, relevance, and offering incentives to encourage millennials to share brand messages.
The document discusses strategies for businesses to effectively utilize social media to find new customers. It notes that with over 1 billion users on major networks like Facebook and Twitter, social media presents a huge opportunity for businesses. However, it also warns that companies need to carefully prepare their social media strategies rather than hastily jumping in. The document then provides 10 dos and don'ts for businesses to follow, such as maintaining a consistent brand message across all networks, responding to customer queries, and being patient as effective social strategies require time to work.
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
1. The document discusses how social capital or "whuffie" is an important factor for building business, especially in tough economic times. Whuffie refers to one's reputation and influence within social networks.
2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
3. Building whuffie involves giving back to communities through openness, collaboration, addressing customer needs, and focusing on positivity over fear or control of messaging.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014
You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.
You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.
Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
Beyond spray and pray social media marketingDanny Denhard
Ever wondered why your social media channels struggle or considered why other companies do better than you? It's because they understand algorithms, they mix up their content sharing strategy and don't just push to their website. In this deck it highlights what you should be doing on social media, a huge number of stats to help you unpick different social platforms and inspire you to create a better social media and dark social media strategy. Presentation is from the meltwater #OutsideInsight event September 2017
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
Advanced Twitter Strategies for Leads, Sales & Community #SMMW15Pam Moore
Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Establish Your Digital Marketing Strategy in 5 Simple StepsCharlotte Han
In order to implement effective marketing plans and campaigns, we need to set a realistic goal, find our target audience, listen for valuable insight, and provide the best help. To bring it together, measuring, monitoring and optimizing are key.
This document discusses community management strategies for crypto startups. It defines what a community is and how an engaged community can add value to a business. It then outlines some common problems crypto startups face in community management, such as having investors who are not product users and a lack of an existing product. The document provides tips for effective community management, including strategizing goals, understanding your industry, recruiting qualified community managers from within the community, engaging both online and offline, being responsive, listening to feedback, measuring results, and educating oneself on best practices. It discusses how ICORating and GITA implement these strategies in their own communities.
This document appears to be a curriculum vitae or resume for a person named Mark Bridger. It includes sections on his education history at the University of Nottingham where he studied psychology, work experience including marketing internships at various companies, and skills in areas such as social media, analytics, and content management systems. It also provides samples of work he performed for a client called Roundtable on a "Manuary" marketing campaign to increase membership.
This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points:
- Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment.
- Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators.
- Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans.
- Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping
The chapter discusses social and mobile marketing. It introduces the 4E framework for social media marketing: excite, educate, experience, and engage customers. It also provides a 5-step guide to social media marketing planning: identifying the target audience, developing content, determining timing, engaging customers, and selecting tools. The chapter explores social networks, mobile marketing, and how to implement a social media marketing campaign.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
How to Build a Good Social Media Marketing Strategy.pptcosmocratsolution
grow your business with cosmocrat software solutions.
Being the most Reliable and Reputable Digital Marketing Company Worldwide, We specialize and amplify Online Business Marketing and Software Solutions.
There is no Magic Sauce for Success when using Social Media LocallyMarilyn Zayfert
There are best practices:
How to integrate various Social Media Applications online to promote successful campaigns.
Facilitator: Marilyn Zayfert,illumiNET Digital Marketing
Learn to include various Social Media Applications in online campaigns to successfully promote your business, local community, art, and public events.You will learn how to integrate various Social Media Applications in online campaigns to promote successful local business, community, art, and public events.
This document provides an overview of Session 2 of a 10-week social media campaign building coaching series. It introduces the instructor, Dean DeLisle, and outlines the remaining sessions. Attendees are assigned homework of collecting their business and profile information to define campaign targets and begin outlining a simple initial campaign. The next session will cover Facebook, with all materials due to the organizer by the following Friday morning.
Jenn Quader CREW Presentation July 15 2014Jenn Quader
As professionals (and really, as humans) we’re all using social media. We understand what it is. We just need to better understand how to leverage it for business.
Based on this insight, in this presentation, Jenn addresses social media from a tactical perspective, providing tips and tools on specific social media applications that can easily be implemented by CREW members to help them grow their businesses.
The document outlines a presentation on content marketing planning for 2014. It discusses how digital landscapes and consumer behaviors have changed, defining content marketing. It then provides a framework for an effective content marketing strategy, including defining the audience and their needs, setting goals, auditing existing content, creating a content calendar, choosing content types, sharing content across platforms, and tracking metrics. The presentation emphasizes the importance of understanding audiences and creating relevant content to meet their needs.
Using Social Media to Launch Your Professional FutureAnnabel Sullivan
This document discusses using social media, particularly LinkedIn, to launch one's professional future. It notes that social media plays an integral role in recruitment today. It provides tips for creating an effective LinkedIn profile, such as adding a professional photo, listing jobs and skills, and including an informative summary. The document also discusses supporting one's online brand through offline actions like showing expertise and making oneself easy to contact.
Luke Brynley-Jones (CEO of Our Social Times) presents ways to optimise your events using social media - both before, during and after the big day. Follow Luke on Twitter at @oursocialtimes.
Get Started on Social - 6 Tips for SuccessLauren Maffeo
Social media is an amazing way to reach audiences. But knowing which channels to start out on can be daunting -- and success on social does not occur overnight. This presentation walks through 6 tips to craft your vision and messaging for specific social platforms.
This presentation was given live at the Ladies America Women Leading the Future Conference in Washington, DC, on June 27, 2015
This slideshow is an in-depth analysis about Chipotle and their social media usage. Through viewing this slideshow, you will gain a basic idea as to what Chipotle does online and where they see growth for the future.
The document discusses focusing social media strategy on key platforms like Facebook, Twitter, LinkedIn, Google+, YouTube, blogs and newer platforms like Pinterest and Instagram. It recommends starting by taking a step back to evaluate current marketing efforts and key performance metrics before enhancing existing programs and exploring new platforms to engage customers and support business goals. Regular evaluation is also emphasized to allow for continuous improvement.
This document provides guidance on creating a social personal branding canvas. It outlines 9 key sections to consider: 1) Market, 2) Competitors, 3) Current Position, 4) Goals and Objectives, 5) Audience and Personas, 6) Channels and Actions, 7) Tone of Voice and Visual Storytelling, 8) Topics, and 9) Timeline. The purpose is to help startups and entrepreneurs develop a strategic social media presence by defining their unique value proposition and crafting targeted content for their identified audience.
This document outlines the 4 phases of inbound marketing:
1. Attract phase focuses on generating website traffic through content creation, SEO, social media, and blogs.
2. Convert phase aims to convert website visitors into leads through educational offers and validating potential needs. Landing pages and forms are used to capture leads.
3. Close phase nurtures leads using email marketing, automation, and CRM to turn them into customers.
4. Delight phase focuses on existing customers through additional offers, surveys, social monitoring and testimonials to encourage customer promotion of the brand.
Sophie Potter of ReachOut.com and Alison Michalk of Quiip share tips & wisdom for creating safe, welcoming and supportive online communities. Presentation from ConnectingUp 2014.
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In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
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تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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2. About us
Our name reflects our philosophy: we believe that
success needs faith as its starting point. And we have
faith in teamwork, creativity, the digital environment,
integration and the brands we work with.
We are not a traditional digital ad agency —we are a
radically open creative collective. We look at what
everyone else is doing and strive to do something
completely innovative & unique.
We live and breathe for our clients' unprecedented
success.
Headquarters Palo Alto, California
3. Team
H a r a K o k k o u h t t p s : / / w w w. l i n k e d i n . c o m / i n / h a r a k o k k o u
S t r a t e g i c & p r o j e c t m a n a g e r
C h r i s t i n a C h r y s a f i h t t p s : / / w w w. l i n k e d i n . c o m / i n / c h r i s t i n a c h r y s a f i
C o n t e n t S p e c i a l i s t
D i m i t r i s K o t l i d a s h t t p s : / / w w w. l i n k e d i n . c o m / i n / h a r a k o k k o u
G o o g l e A d v e r t i s i n g , M o b i l e & E m a i l M a r k e t i n g
N a n c y S t r a t a k i h t t p s : / / w w w. l i n k e d i n . c o m / i n / n a n c y s t r a t a k i
I n f l u e n c e r M a r k e t i n g
E r o d i t i P a p a p o s t o l o u h t t p s : / / w w w. l i n k e d i n . c o m / i n / e r o d i t e -
p a p a p o s t o l o u
S o c i a l M e d i a A d v e r t i s i n g
K a t e r i n a K a r v o u n a r i h t t p s : / / w w w. l i n k e d i n . c o m / i n / k a t e r i n a k a r v o u r a r i
S o c i a l M e d i a S p e c i a l i s t
4. Strategy
Marketing Brief
Brand: Joe Biden
Target Audience:
Men/Women, California,
USA, 35-64, Liberals &
Democrats
Duration: 10 months
Sept 19 – Jul 20
Objective Α
Awareness:
Learn about Joe Biden's
values and positions
Objective Β
Conversions:
Make a donation
5. Joe Biden Digital
Assets
Website
SEO optimized 90% score.
Headings 1 optimization needed
Social Media
Facebook: 1.5M fans
Instagram: 1.3M followers
Twitter: 3.6M followers
YouTube: 6.6K followers
6. Competition
Candidate Visits/Month FB fans Instagram
followers
Twitter
followers
YouTube
followers
Joe
Biden
0.9M 1.5M 1.3M 3.6M 6.6K
Bernie
Sanders
2.2M 5M 3.4M 9.4M 194K
Elizabeth
Warren
1.4M 3.2M 1.6M 2.8M 6.5K
Donations
• Joe Biden is 5th in a total raised fund with 37% under $200
• Bernie Sanders is 1st in a total raised fund with 78% under $200
• Elizabeth Warren is 2nd in a total raised fun with 68% under $200
8. Strategy
Creative Concept
Tone of Voice
Ser ious , inspir es t r ust - r eliabi l it y, shows
pr of essiona l i sm , has plan & pr ogr am , has a
way t o win "f ight s", exper ie nc e
Key Hashtag
#choosew is e ly #vot ewise ly #bepar t
#beopt imist ic ag a i n
Audience Groups
• 34- 44
• 45- 54
• 55- 64
Target Audience:
Men & Women
California, 35-64
Liberals & Democrats
9. A Prevalent ProblemSample Action Plan
September 2019 October 2019 – March 2020 March 2020 – June 2020
Preparation
Designs
Videos
Set up
Awareness Campaigns
Organic & Paid
Conversions Campaigns
Organic & Paid
Conversions Campaigns
Organic & Paid
Awareness campaigns
with lower budget
18. 01.
Content
Marketing
02.
Social Media
Marketing
03.
Advertising
Campaigns
04.
Influencer
Marketing
05.
Astroturfing
Facebook
• L i v e V i d e o s - @ e a c h e v e n t
• L i v e V i d e o P o l l s – 1 p e r
w e e k
• P o s t s - 2 p e r d a y
• E v e n t s - @ e a c h e v e n t
Instagram
• P o l l s - 1 p e r w e e k
• S t o r i e s μ ε s w i p e u p - 2 p e r
d a y
• P o s t s - 2 p e r d a y
• Ι G T V- @ e a c h e v e n t
Twitter
• P o l l s - 1 p e r w e e k
• Tw e e t s 3 - 4 p e r d a y
• Q & A ( Tw i t t e r H o u r ) – 1 p e r w e e k
YouTube
• Yo u Tu b e V i d e o s
- 1 p e r d a y f r o m i n t e r v i e w s &
e v e n t s
- 1 p e r 1 5 d a y s t o p r o m o t e h i s
i d e a s & v a l u e s
Objective Awareness
Posts & stories will increase as the election approaches in California
– 3 March 2020