Social Business Journal Volume 1

As the host of the Social Business Engine show, I’m focused on producing video and podcast
content that inspires people to become a social business. I invited thought leaders to join me on
this journey by providing their insights in Volume 1 of this
.
Social business is a journey…Like any journey, the road can be filled with potholes and detours.
With strategic planning, leadership and an agile mindset, the road to success can be rewarding.
In Volume 1, we focus on the premise for being a social business. The common theme from these
thought leaders is emphasis on the customer experience, a culture of giving and employee
involvement. I urge you to consider how these insights can be applied in your social business
journey.
I invite you to become a student of social business in motion. In each interview on the Social
Business Engine I speak with a business professional to capture valuable insights about their
journey. You'll discover strategies and ideas from them that can possibly transform your business.
I'm confident you'll enjoy Volume 1 of . If you want to contribute to
Volume 2 or just sign up to receive it, go here. Follow our ongoing conversation with hashtag
#sbeshow on Twitter.
To your social business success,
Bernie Borges
CEO, Find and Convert
Host, Social Business Engine
@bernieborges
2
The Social Business Journal 2014 Vol. 1
Hi, I’m Your Host Bernie Borges.
#sbeshow @sbengine

Marty
McPadden
Co-founder and CEO of
PodJamTV Productions LLC. I
am a digital, video and audio
content producer and
strategist. I help brands and
small business owners connect
with their customers and clients
through multimedia content
creation.
3
It’s a business that acquires not only customers, but cultivates
fans and advocates for their brand. It’s a business that
understands they don’t control the message, their customers
and clients do. It’s a business that actively engages with their
audience by listening and being transparent.
It’s not all about YOU! It’s about your customers and audience.
Your content should offer solutions to problems your audience
will find helpful.
Content marketing in a social business is authentic and real.
Instead of posting a slickly produced sales video, social
businesses connect directly with their audience through written
text (blog posts,) audio (podcasts,) and video (YouTube and
live streaming.) They offer high value content, not a sales pitch.
The leaders of the company are the face of communication.
Social businesses are comprised of real people and they
connect directly with their customers and clients. People want
to do business with people, not logos or avatars. The social
content tools available today make this direct connection
possible.
Social businesses are not afraid of their consumers setting the
agenda. People don’t expect perfection, but they do expect
authenticity.@MartyMcPadden
podjam.tv
#sbeshow @sbengine

Robert Rose
Robert Rose is the Chief
Strategy Officer for the
Content Marketing Institute
and a Senior Analyst for the
Digital Clarity Group. He helps
marketers become better
storytellers.
4
It’s not. Or, rather, it shouldn’t be. Content Marketing (at its
core) is a process that we infuse into all the activities we do as
marketers. Its goal is to deliver value to our customers by
delighting, engaging, informing or providing some level of
usefulness that is separate and distinct from our product and
service. It has direct correlation with the social business in that
it is, in most cases, what the conversation should be about. In
other words, if the business’ social conversation with the
consumer is about value delivered from the content it’s sharing
– as opposed to the products its producing - then the business
wins. Every time.
@Robert_Rose
robert-rose.com
#sbeshow @sbengine

David Graham
David is a thought leader in the
Business to Business (B2B)
digital marketing, relationship
marketing and content
marketing space and is the
“go-to” person at Deloitte
Africa.
5
To become a social business, you need to manage the
transition as you would an enterprise resource planning
implementation with the right training and a rigorous change
management process, involving the entire enterprise. There
has to be a respected, well-liked executive sponsor who is
passionate about the project. This person should be a role
model and has to set a precedent amongst the rest of the C-
Suite. This will then cascade down to senior management,
management and line staff. The social business transition must
not be owned by the CMO or CEO but rather the entire
enterprise. Get everyone involved and inject excitement into
the project. The C-Suite must ensure that social business
processes are incorporated into every part of the business and
is the responsibility of the C-suite member who heads up
induction and on-boarding, production, product development,
marketing, sales, etc. It has to become part of the very DNA of
the organisation. Social business should be a discussion point
at board meetings and with external stakeholders such as
shareholders, clients and suppliers. Social Business must not be
treated as a passing fad but rather a strategy without which the
business will fail.
@DavidGrahamSA
deloitte.com
#sbeshow @sbengine

Ted Rubin
Ted Rubin is a leading Social
Marketing Strategist, Keynote
Speaker, Brand Evangelist, and
Acting CMO of Brand
Innovators. Ted is the most
followed CMO on Twitter
according to Social Media
Marketing Magazine; one of
the most interesting CMOs on
Twitter according to Say
Media, #13 on Forbes Top 50
Social Media Power
Influencers, and number 2 on
the Leadtail list of Top 25
People Most Mentioned by
digital marketers... his book,
Return on Relationship was
released January 29, 2013.
6
Let's define a social business and how it is evolving. It’s not just
“being social” with your customers (having social profiles
where you know they hang out); it’s about being more
connected in your business processes as well. Stop thinking in
terms of silos of information and people, and start thinking
about ways to connect everyone.
For instance, a common problem in many brands has been the
gulf between marketing and sales. There has always been a
“cold war” going on between those two departments because
their thought processes and drivers are different. But if the end
goal is to drive more business-why not give them every
opportunity to collaborate? Formal meetings can be time-
consuming, but social gives us opportunities to help our
employees connect with each other (as well as with their
personal networks).
Besides connecting marketing and sales, another way social
connection can be an advantage is with customer service. In my
opinion, companies that think of customer service more as a
mind-set than a separate department already have an
advantage. Think of ways to connect everyone who has input
so they can collaborate on ways to deliver the best customer
experience.
@TedRubin
tedrubin.com
#sbeshow @sbengine

Erik Qualman
Erik Qualman is an
international motivational
speaker who has taught Digital
Leadership to audiences in 44
countries. His Pulitzer Prize
nominated best sellers
propelled him to be voted the
second most likeable author in
the world behind Harry Potter's
J.K. Rowling.
7
For a company to be a successful social business they need to
transform themselves into being engaged by following 4
simple steps:
1. Listening
2. Interacting
3. Responding
4. Sharing
@equalman
equalman.com
#sbeshow @sbengine

Andrew Davis
Andrew Davis’ 20-year career
has taken him from local
television to The Today Show.
He’s worked for The Muppets
in New York, written for Charles
Kuralt and marketed for tiny
start-ups as well as Fortune 500
brands. In 2001, Andrew Davis
co-founded Tippingpoint Labs,
where he changed the way
publishers think and how
brands market their products.
His most recent book,
Brandscaping: Unleashing the
Power of Partnerships hit
shelves in September, 2012.
8
What is the role of an employee in a social business?
Social media is powered by billions of social interactions:
millions of Tweets with @replies and #hashtags, Facebook
posts, comments, Likes and replies, YouTube annotations,
Reddit threads, and even ‘thumbs-up’ on StumbleUpon.
All of these interactions are people-powered. Your employees -
the people at your organization - create a social business.
Without those personal interactions, there is no social in your
business.
A social interaction, cannot occur between an inanimate object,
an anthropomorphized brand, or even a personified logo. This
means, all those Tweets from your branded tweet stream - they
don’t matter - they’re inauthentic. Those posts are fake and
forced attempts at social interaction. They’re a prime example
of traditional marketers attempting to feign authenticity in an
environment powered by authentic personal interactions.
Here’s a hint: social media is powered by people, not logos.
Here’s the good news. In today’s online universe everyone has
an audience and every individual has a voice. You no longer
have to inauthentically personify your brand, your team, your
employees, your coworkers, do this for you.
…If the future of all branding is personal, how can your brand
remain relevant without embracing truly authentic, people-
powered, social interactions? How can you survive if you’re not
a social business?
What if you unleashed and encouraged the social interactions
of your employees, partners and vendors to power your social
strategy? What if you closed your logo-laden Facebook Brand
page? What if you actually embraced the one thing that truly
differentiates your products in the marketplace - the people
that make what you sell?
@TPLDrew
akadrewdavis.com
#sbeshow @sbengine

Rick Short
Rick is the Director of
Marketing Communications at
The Indium Corporation. He is
also a songwriter, musician,
and the leader of The Rick
Short Band.
9
The CMO in a social business has to step up and really lead.
This is because, even today, being truly “social” is foreign, and
sometimes scary or threatening, to many people within an
organization. Traditional leaders are trained to see threats. So,
naturally, they identify many threats in a social business
scenario. The CMO has to prove to the organization’s leaders,
as well as to all others, that these threats are identified,
understood, and well addressed. This takes strong leadership.
In addition, the CMO has to lead the exploration, creation, and
articulation of the goal of a social business program. Without a
shared and well understood goal, people will head off in a
variety of directions, creating inefficiencies and frustrations. As
a leader, the CMO will have to keep that goal front and center,
and motivate others to aspire to it. Without a clearly
articulated, well accepted, and adhered to goal, any social
business program will flounder.
Also, the CMO should lead by example. In my practice, I never
asked anyone to do something that I hadn’t proven,
developed, and practiced myself. This provides at least two
positions of strength: 1) the stigma of being a pioneer doesn’t
exist for anyone except the CMO. So, others feel more
comfortable forging ahead. And 2) the CMO can be very
helpful when the team gets stuck or confused.
Traditional marketing departments talk to an audience. Social
marketing teams converse with a community (ideally). This
means that the individuals that comprise the marketing have to
be valuable to the target audience … and able to share their
expertise, knowledge, and insights. They do not have to be
polished actors or stock photography models. In fact, that old
cliché is such a turn off. Our communities want authenticity. It’s
OK to be human, to be odd, to be unique, to be your true self.
It is not OK to be shallow, phony, or disingenuous. Bottom line
is that it’s all about trust. When your community trusts you
(because they know you, see you, understand you, appreciate
you, etc.), and when you are valuable to them (for what you
know, who you know, what you can deliver, etc.) they need you
… they love you.
@RickShort21
rickshort.com
#sbeshow @sbengine

Paul Roetzer
Paul Roetzer is founder and
CEO of PR 20/20, and creator
of Marketing Score. He is the
author of two books, The
Marketing Agency Blueprint
(Wiley 2011) and The Marketing
Performance Blueprint:
Strategies and Technologies to
Build and Measure Business
Success (Wiley 2014).
10
Social businesses support openness, collaboration and
transparency. One of the greatest benefits is that internal silos
are removed, allowing knowledge, best practices, information
and resources to be shared across departments and teams.
With open communication channels, social businesses are able
to collaborate better, innovate more and get projects done in
record time. Employees also feel more connected to the
organization since opinions and ideas are encouraged, and
relationships between colleagues are forged.
These internal benefits also transcend outward to external
audiences. With the infrastructure in place to be agile, social
businesses can react in real-time and adjust strategy as
needed. This, in turn, results in improved communication and
responsiveness to customer needs.
@paulroetzer
pr2020.com
#sbeshow @sbengine

Lewis
Bertolucci
Lewis is currently Head of
Social Media for Fortune 100
Humana Inc., where he's built a
sustainable social media
program across 55,000
associates from the ground up
and is responsible for their
Enterprise Social Network of
over 37,000 registered
associates. He is also founder
of LimeWedge.net, an online
lifestyle magazine and
Discover-Louisville.com, a
hyper-local online magazine
rack.
11
I believe that often times social practitioners don’t differentiate
between a social strategy and what’s known in the industry as
social business. A social marketing strategy lays out the
channels, platforms and tactics to support your business goals;
like awareness via publishing, insights surfaced through
listening and content marketing to spur engagement. A social
business can be thought of as the intersection of social
technologies and process with an organization’s culture and
practices to create value within your business and thus
delivered to your end-customer. The best way to visualize the
concept of a social business is to think of your organization
working together as a unified and empowered team with the
same goal in mind, as opposed to disparate silos across an
organization that often create a fragmented consumer
experience for prospects and members alike.
One of the biggest benefits of being a social business is the
ability to create a flat organization, where silos are crumbled
and meaningful conversations are initiated across all
geographies and functional areas. By closing the geographic
gap, especially if you’re a disbursed or global workforce, and
breaking down silos, you enable your associates to quickly
connect with other subject matter experts, find answers and to
do their jobs more efficiently. Becoming a social enterprise
doesn’t happen overnight. Complete convergence where
social is deeply embedded into the fabric and culture of the
organization is a progressive evolution, not a revolution.
The role of the C-Suite is to champion social business
transformation via cultural change and to articulate the vision,
while informing the enterprise around the value it brings to the
business and end-customer. Your C-Suite should also ensure
that the organization is enabled to evolve into a social business
by means of providing resources, budget and ensure success.
The eventual convergence of the C-Suite (top down) and
associate groundswell (bottom-up) will ensure that your social
business efforts are not being stifled; C-Suite buy-in is critical.
@Lewis502
linkedin.com/in/lbertolucci
#sbeshow @sbengine

Pamela
Muldoon
Pamela Muldoon has
combined her three decades of
marketing and audio
experience into Audio Content
Solutions. She helps agencies
and brands develop an
effective content strategy that
includes integrating audio into
their content plans. She is also
the Podcast Network Director
for the Content Marketing
Institute Podcast Network,
which is home to various
marketing podcasts hosted by
some of the top content
marketers from around the
world.
12
Having worked inside of enterprise companies both as a
marketing consultant and as a Social Media Director, the key to
successfully integrating social across the organization is
education. This education has to be on two levels: educating
leadership across all departments on the importance of
becoming a social business for their buy-in and subsequently
educating employees within these departments on how they
can help the organization to become a social business.
Creating training documents, presentations and content that
answers the most common questions employees have on social
media implementation is a great way to not only educate on
use, but create stronger internal engagement. Marketing
should also work with Human Resources and IT to draft a social
media policy and implementation guideline that is distributed
to all employees to ensure there is some sort of internal
compliance and consistency. Creating a content strategy of
internal education and consistent communication can better
ensure success towards becoming a solid social business.
@pamelamuldoon
audiocontentsolutions.com
linkedin.com/in/pamelamuldoon
#sbeshow @sbengine

Ardath Albee
Ardath Albee is a B2B
marketing strategist and CEO
of her firm Marketing
Interactions, Inc. She helps B2B
companies use persona-driven
strategies and contagious
content platforms to turn
prospects into buyers. She
authored the books,
eMarketing Strategies for the
Complex Sale and Digital
Relevance, coming in January
2015.
13
Content in a social business carries a bigger load as it must be
radically relevant to both the audience targeted and the
channel in use. For those companies that have yet to embrace
“social” the biggest challenge will be in loosening the grip on
control over the messaging. If they can’t do this, then it will be
hard for them to venture beyond the web properties they own.
Content marketing in a social business operates with different
parameters. It means having an integrated strategy that
enables marketers to be relevant through the power of story as
it applies to distribution. While the aim of a traditional business
is consumption of content, the goal for a social business is
experiential, or interactive, and based on context to achieve
desired outcomes. Content marketing in a social business must
be driven by deep customer insights, or personas, or it will fail
to engage. This is because once your company becomes a
social business, audience expectations change and continue to
evolve along with the channels in use, as well as new ones. And
you must keep pace. There is no “pause” button.
@ardath421
marketinginteractions.com
#sbeshow @sbengine

Arnie Kuenn
Arnie Kuenn is the CEO of
Vertical Measures, a search,
social & content marketing
company helping their clients
get more traffic, more leads,
and more business. Arnie has
held executive positions in the
world of new technologies and
marketing for more than 25
years. He is a frequent speaker
and author of the award
winning content marketing
book Accelerate!available on
Amazon. In 2014, Arnie was
honored as the Interactive
Person of the Year in Arizona.
14
Becoming a social business means you need to start small.
There’s nothing less successful than a business that wants to
join social media, but bites off more than they can chew. They
join Pinterest, Twitter, Facebook, LinkedIn, and more – all at
once. Choose one or two platforms to start with, get to know
the lay of the land and what works for your business…or what
doesn’t work. Some platforms will work better than others for
your specific business.
Transforming into a social business means taking small steps,
measuring as you go, and remembering above all: consistency
is key. Strive to build relationships with your followers and open
up that channel of engagement that will lead all your content
marketing and online efforts in the future. I highly recommend
appointing a single person in your organization as your
“community manager.” They may wear other hats as well, but
a single point of contact for this role is key.
We ask all our employees to like, share, comment, and
generally engage with our social presence. If you think of it this
way – 1 post x 40 some employees (if they all engage) x their
network of hundreds, we can get a nice wave of rolling
promotions and it can reach out to people we never would
have reached with just our own business account. So the role of
an employee in a social business is to engage as much as they
can and feel comfortable with. It’s never a requirement, but if
they are ready and willing, take advantage of their support and
network to skyrocket your social efforts.
The marketing department can be integral to any social media
presence, even being the sole driver depending on your
internal business structure. You produce the content for the
audience you're trying to reach and social media is how you
spread the message and draw people back to the content.
Social media has to be thought of from the very beginning
planning phases – where will this content live, how and where
will it reach its target audience, and how will we shape our
message? These are questions that can be answered by the
marketing department – so the most successful social just
becomes part of the overall marketing strategy rather than a
siloed means of customer engagement.
@ArnieK
verticalmeasures.com
#sbeshow @sbengine

Heidi Cohen
Chief Content Officer
Actionable Marketing Guide
Providing marketing insights
on social media, content
marketing and mobile. Named
top content marketing blog in
2011 and top social media blog
in 2012 and 2013.
15
A social business taps into the strengths of social media activity
in the broadest sense to drive corporate transformation.
Specifically a social business focuses on the big 3 Cs:
Community, Communication and Collaboration.
• Encompasses a business’s employees,
customers, influencers, investors, and the public.
• Puts listening and responding to
conversations across the organization as well as with its
various publics into the process of transformation.
• Works as a team by breaking down the silos
to streamline processes and make the organization more
transparent.
Note: This social media influence use of the term social
business shouldn’t be confused with earlier uses that apply to
not-for-profits.
@HeidiCohen
heidicohen.com
#sbeshow @sbengine

Jill Rowley
Founder and Chief Evangelist
#SocialSelling
Jill Rowley provides strategy
and planning, keynote
speeches and #SocialSelling
workshops to companies that
are #CustomerObsessed
#EmployeeObsessed
#PartnerObsessed. Executive-
level support #NotOptional
16
Salespeople are on the brink of EXTINCTION. They're being
replaced by search engines and social networks. It’s time to
adapt or be replaced. B2B buyers are anywhere between 57%-
70% through the buying process prior to engaging with sales.
Your buyers are having learning parties without you. Meet the
Modern Buyer. She's digitally-driven, socially connected,
mobile, and empowered with unlimited access to information
and people. Is your sales team prepared?
Salespeople need to embrace Social Selling -- the process of
using Social Networks to do Research to be Relevant to build
Relationships that drive Revenue (we all know the rubber meets
the road with revenue).
• She's an “information concierge” — she provides the right
information to the right person at the right time in the right
channel.
• She's an “insights professional” — she teaches the buyer
something he doesn't already know.
• She's a socially connected individual — she's where her
buyers are: on LinkedIn, on Twitter, on Facebook, Quora,
Slideshare, Pinterest, and more.
• She has a personal brand — she's a thought leader, not a
product pusher.
• She's a content connoisseur—she reads what her buyers
read and shares that content across her social networks.
• She's a .
@jill_rowley
jillrowley.com
#sbeshow @sbengine

Chris Brogan
Chris is the world's leading
authority of owning the game
you most want to live. He is
CEO of Owner Media Group
and the New York Times
bestselling author of 8 books
and counting.
17
The role of sales in the world of social business is such that
smart professionals will use social tools to do better
prospecting, to create and distribute interesting content that
leads to calls, and as a way to earn access to a better potential
relationship with buyers. It's not magic, but these tools make
for great gatejumping, and that's what sales professionals most
often need. Social business is a competitive edge now. You can
ignore it. But should you?
@chrisbrogan
chrisbrogan.com
#sbeshow @sbengine

Jeremy
Epstein
Jeremy is V.P. Marketing at
Sprinklr, an enterprise social
infrastructure company
enabling companies to be
social at scale. He builds word-
of-mouth marketing engines
that scale effectively, are
measured relentlessly, and
operate efficiently, while
inspiring people to innovate
and kicking them in the butt to
follow through.
18
A company transforms to becoming a social business by
putting the customer experience at the forefront and
implementing the processes and technology to support it.
As the number of connected devices grows, the amount of
information that is shared grows which provides customers with
more options and influence. The resulting shift in the power
dynamic in the relationship between customers and
corporations means that customer centricity-and the core driver
of that being customer experience-takes center stage in the
Age of Empowered and Connected Customers. A company
must become customer-centric at every single touchpoint,
otherwise the overall experience for that customer risks being
degraded. The only way to deliver this is through a technology
that scales and with the people and culture that put experience
at the forefront.
It’s an exciting time, to be sure, as people will find more value
in their relationships with the brands that do increase their
customer-centricity and those brands will prosper even more.
@jer979
sprinklr.com
#sbeshow @sbengine

Michael
Idinopulos
Michael is Chief Marketing
Officer at PeopleLinx, a leader
in social selling, empowering
teams to drive awareness,
leads and deals through social
networks. Michael is an
executive, entrepreneur, and
thought leader on a mission to
make work more interesting
and engaging for everyone.
19
A social business is a company that integrates social
networking tools and techniques into its core business
processes for strategic advantage. This goes way beyond
posting jobs on LinkedIn or broadcasting from a corporate
Twitter handle. From Customer Service to Marketing to Sales
to HR to Product Management, social businesses
fundamentally rethink their core business processes for an age
when employees, customers, and partners are all on social
networks. They incorporate social into their governance,
metrics, and roles. And they evaluate their success based on
what really matters to business: increasing revenues and
decreasing costs.
@michaelido
peoplelinx.com
#sbeshow @sbengine

20
"Social business" to me, means that we set up listening posts
to truly understand our customers and employees, and we
consider our customers' communication patterns part of the
process to grow. A social business understands that
technology has infiltrated our current business model in such a
way that a new "go-to-market" business model may emerge. I
think social business is a big idea. In these ways:
• In a social business, the majority of our marketing
distribution comes from our customers (through social
media)
• In a social business, our employees (all employees) are seen
as critical parts of our marketing. Each employee is a
touchpoint that can lead to more new and current business.
• In every piece of content we create, we don't ask "will this
help us sell?" But, we ask "will our customers share this with
their colleagues?"
A social business is inherently a giving organization...giving
knowledge that helps customers live better lives and get better
jobs. There is a purpose behind the marketing, and it compels
stakeholders to take some kind of action in line with the
mission of the organization.
@JoePulizzi
contentmarketinginstitute.com
Joe Pulizzi
Founder & CEO
Content Marketing Institute
(an Inc. 500 company)
Joe Pulizzi is widely recognized
as a leader in modern
marketing strategy, specifically
the chief global evangelist
behind the content marketing
movement. Joe is a renowned
author, podcaster, globe
trotting keynote speaker and
lover of all things orange.
#sbeshow @sbengine

The Social Business Engine isn't just a
podcast or a video series, it's a business
methodology that everyone should embrace.
I don't miss an episode, and neither should you.
21
I enjoyed my appearance on the
Social Business Engine show as a
co-host alongside Bernie. The show is an
innovative approach to featuring organizations
that have valuable stories to share about their
social business success.
The most aspirational source for
social business best practices. Not just a podcast or video
channel. Social Business Engine is
a resource for business professionals
that want to be in the know with real
world social business success stories.
I'm a big fan of the Social Business
Engine. I enjoy the interviews Bernie
brings to his audience on the TV show and
podcast. The stories are inspirational and actionable. You
need to get on the Social Business Engine bus!
The Find and Convert Social
Business Engine is a great source
of information for business decision
makers to understand the value proposition
associated with social business and why they need to
develop their social business strategies now in order
to remain competitive.Business is changing and Bernie
Borges wants to help people figure
it out. The Social Business Engine is
a perfect resource for people who
want to make their business stand out in the 21st
century. It was an honor to be featured as a guest on
the show and I continue to learn something new from
every other guest Bernie invites on. t
I enjoyed the opportunity to be a
guest on the Social Business Engine.
Bernieand his co-host facilitated a
healthy dialogue that highlighted the key
elements of our social business journey.
I like that the Social Business Engine
show is available in video and podcast
format. As a guest on the podcast, I enjoyed
discussing with Bernie highlights from my e-book
The Sophisticated Marketer's Guide to LinkedIn.
The Social Business Engine is a
great content asset for marketers. I
really enjoy the educational focus of the show.
#sbeshow @sbengine

22
Social Business
Trends in the
Enterprise
A Unified View of
the Customer is the
Future of Social
Business
How Big Rock
Content Can Fuel
Your Content Plan
A Profitable Social
Business Journey at
Homes.com
Humana Employees
Buzz’d Over
Enterprise Social
Network
EMC Employee
Brand Advocates
Ignite Conversation
socialbusinessengine.com @sbengine
#sbeshow @sbengine

2323
#sbeshow @sbengine

24
Navigating a
Rapidly Changing
Social Media
Landscape
Breaking Down
Silos in the
Enterprise Through
Social
Strengthening Fan
Relationships at
PGA TOUR Through
Social
Social Data Drives
Decisions at Global
Online University
Groupon’s Social @
Scale Journey
The ROI of
Social Media
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Social Business Journal Volume 1

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Social Business Journal Volume 1